Categories: AdvertisingBusiness PracticesSocial Media Marketing

3 Digital Marketing Trends You May Have Missed

With every year that passes, the world of digital marketing changes and becomes more complicated. To keep up, digital advertising experts must stay ahead of the market and keep learning about the newest trends. Taking advantage of new trends in the online marketing sphere will give you and your company a leg up that allows you to claim a larger slice of the market.

These new trends take many forms, including interactive advertising, smartphone apps, targeted marketing, and advanced analytics. What they all have in common is that they make it easier to find customers and win their loyal support for long-term business relationships. Taking the lead on new trends in the digital market is essential for any fast-rising business.

If you want an extra edge in your digital marketing efforts, consider hiring a full-service digital firm. Kaizen Sigma LLC is a leader in the field, and we’re taking on new clients. Read on to discover three top trends you might have missed and how they can help your business’ digital efforts.

3 Digital Marketing Trends You May Have Missed

The Rise of Audio

Digital audio is having a renaissance as streaming radio, podcasts, voice search, and voice assistants become an essential part of online marketing. It’s opened a new market for advertising as powerhouse companies like Sirius XM and Pandora create original content. Audio is developing a large fanbase among mobile users, with the format using less data than video and being easier for multitasking.

Audio advertising has taken a backseat to visual ads until now, but that’s changing. Top programs are taking on sponsors and making room for product placement, exposing their audience of millions to the businesses that invest. One of the oldest forms of advertising, the radio ad is becoming a secret weapon for savvy marketers.

The Convenience of Chatbots

Chatbots are interactive social media tools that companies use on their website or social media to answer common questions for customers. Giving the experience of interaction with a customer service expert, the chatbot allows customers to have their questions answered at all hours without someone on staff. Companies love the extra flexibility and the reduction in needed manpower.

While most chatbots operate off a script and often present customers with a multiple choice of common questions, technology is getting more advanced and better at approximating human interaction. An advanced chatbot can create a positive customer service experience without a human on the opposite side of the computer.

Influencer Marketing – the New Celebrity Endorsement

During the classic days of TV advertising, celebrity pitchmen were common but few of them had any experience with the product they endorsed. That’s changing with social media marketing that uses online influencers to drive conversations about their specialties. These promotions aren’t canned advertisements, but in-depth explorations of the product’s strengths.

The common formats for influencer endorsements include Instagram and Facebook Live posts, Twitter threads, podcast appearances, YouTube tutorials and product reviews, and embedded video ads on your website. When a top social media influencer endorses your product, they bring their extensive audience to your website and raise your profile. Make sure that any social media influencers you hire for your business can speak with authority on your field.

Take Your Digital Outreach to the Next Level

Savvy online marketers are using these trends to grow their audience and create a better customer service experience for their clients. A full-service marketing firm with experience in digital outreach can elevate your online presence and keep you one step ahead of your competition. Visit Kaizen Sigma LLC at our contact page to schedule a free strategy call today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.