Categories: AdvertisingBeginner BasicsBusiness Practices

5 Common Myths About Lead Generation Companies

Lead generation is vital, and having a robust pipeline of prospects at different stages in the customer’s journey will ensure your business continues to grow. As with many other business services, outsourcing to expert lead generation companies has become popular lately; however, some businesses are still hesitant to work with a third-party provider in something as important as sales.

Unfortunately, this hesitation can lead to bad practices and missed opportunities. You don’t want to fall behind, so learn the truth behind these five myths about outsourcing your lead generation:

5 Myths About Lead Generation Companies

1. Websites Generate Plenty

Some marketers will tell you the only thing required to keep your sales phone ringing off the hook is a website. While a website is one place where your business can collect information, it should not be the only place. The internet is a big place and different demographics prefer engaging with businesses on different platforms.

For example, a Millennial might reach out to your business on Twitter, while a Baby Boomer will search on Google and find your phone number. The key to generating leads online is to be where your customers are searching; and that’s just the kind of information lead generation services stay on top of for you.

2. Quantity > Quality

Inexperienced marketers get overly focused on quantity numbers, leading the businesses they work for to assume that keeping numbers high is all that’s necessary for success. This could not be farther from the truth, as any lead generation business worth their weight can attest.

Remember: having 10 leads that are interested in and can afford your products and services is far more valuable than 100 leads that can’t afford your offerings or aren’t really interested in what you have to offer.

3. Blogging Is Easy

One of the biggest misconceptions about content marketing is that any old blog article or social media post released once a week or so will suffice. Some marketers think of content marketing as a simple activity that doesn’t require much planning or research.

In reality, your content marketing has to be actively managed, just like a paid advertising campaign. While content and blogging is a low-cost lead generation tool, choosing not to have a plan for these activities is doing a disservice to the rest of your digital strategy by not driving leads into your marketing funnel. One of the most important services a lead generation business can do for you is to give you a well-thought-out strategy that fits your company’s need.

4. One General Landing Page Works

Well-designed landing pages can have a significant impact on the overall conversion of your website, but they are not a magical solution. Marketers often drive prospects to landing pages to capture data from the visitor before giving them some information. While this strategy works in certain cases, it often does not because the prospect does not see what they are looking for.

Professional lead generation companies do far more than just tidy up your landing page. They work out what people need to see and how to get them to the right place to satisfy their needs and boost your bottom line.

5. Everyone Responds to Free Stuff

Just because people like free stuff does not mean you can expect leads to come flooding in for any old piece of content, especially if that content has nothing to do with your business. The trick is finding the right things to give away to attract the people who need your services or products and can afford them. That’s where a lead generation company comes in.

Lead generation should be one of the primary goals of your digital marketing strategy. If that’s not the case, contact the experts at Kaizen Sigma for a free strategy call. Kaizen Sigma incorporates lead gen into powerful inbound marketing programs that nurture sales opportunities for businesses of all types and sizes.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.