Categories: AdvertisingEmail MarketingSEOSocial Media Marketing

5 Reasons Your Digital Marketing Strategy Is Broken (And How to Fix It)

If you’re running a business with a significant online presence, you know that an effective digital marketing strategy is important to your success. When your strategy is working, you see rapid growth and get a bigger foothold in the market with every update. But if you’re seeing your audience engagement plateau or decline, something in your strategy needs refinement.

A digital marketing strategy can go awry in many ways. You might be advertising on the wrong platform, your ads may be targeting the wrong demographic, or you could miss a human touch that lets the audience connect. Any of these deficits can be corrected with the help of an expert digital marketing agency.

If you’re worried about the state of your digital marketing outreach, we’re here to help. Kaizen Sigma LLC is a full-service digital marketing agency taking on new clients. Read on to discover five things that could be missing from your online marketing strategy – and how to fix it.

5 Reasons Your Digital Marketing Strategy is Broken (And How to Fix It)

You Need To Know Your Customers Better

The skeleton of every digital marketing strategy and campaign is understanding your customers. That includes what they want and where they congregate. The internet makes finding customers easier than ever, but if you don’t have a firm picture you’ll spend a lot of money on inexact ad campaigns.

The best way to solve this problem is to analyze your sales statistics. A picture will emerge of your average customer’s age, personality, and other interests. Find where they post on the internet and target your ads there.

You Need to Be More Consistent

The strength of consistency in digital marketing is that your loyal audience knows what to expect. This means consistency in both the quality and frequency of your content. Your goal should be to get a regular audience coming back at the same time each day or week to see what you’re posting.

An irregular schedule will leave your audience skeptical about your commitment. The best way to counter this is to have a dedicated employee or staff whose job it is to maintain your social media channels.

Lack of Communication

Customer service is a key part of every social media strategy. If you’re successful at cultivating an audience, you’ll get comments on your social media posts asking questions and giving their opinions on your product. If those customers don’t get a response, they may feel the company isn’t committed.

Having a customer relations specialist is the key to maintaining good customer relations. This is especially important with complaints, as a well-reasoned response can turn a potential enemy into a repeat customer.

You Need to Diversify

Many companies concentrate their social media outreach to one channel, usually Facebook or Instagram. If your audience concentrates on this platform, it can be tempting to play to your strength. However, you are turning your back on an audience of billions by sticking to only one.

The key to a diversified social media strategy is to study content providers on these platforms and find what drives interaction. A Twitter account is also a must, as the easy-to-use platform brings together audiences from the other platforms.

You’re Not Optimized for Mobile

While social media platforms are available on desktop, most of today’s influencers and young consumers are reading content and making purchases on their smartphones. Mobile content is best when delivered in bite-sized chunks with a visual component.

The best way to optimize your content for mobile is to develop an app for your company or partner with an existing app to provide mobile-optimized content.

Maximize Your Digital Marketing Strategy with Kaizen Sigma LLC

If you’re looking to shore up your marketing strategy and grow your audience, we’re here to help. Visit Kaizen Sigma LLC at our contact page to schedule a free strategy call today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.