Digital marketing is a growing factor in the success or failure of any business with an online presence. That’s why many start-up online businesses are turning to marketing firms to drive their digital outreach. Whether you’re a novice to the world of online marketing or an expert looking to take your model to the next level, marketing firms are ready to work with you on your level.
It’s easy to tell if you’re a digital marketing expert or if your approach needs work. Companies with excellent digital outreach have active social media accounts, original content that frequently goes viral, and a strong presence on all major platforms. Companies who struggle with their digital presence are limited to advertising to a limited audience with little growth.
Whether you’re a novice or an expert, Kaizen Sigma LLC is ready to work with you. We’re a full-service digital marketing agency ready to take charge of your company’s online presence and boost your awareness. Read on to determine if your online outreach is hitting the benchmarks you want from a successful digital marketing campaign.
SEO, or Search Engine Optimization, is one of the best ways to drive your digital outreach. Using key terms to drive your content to the top of search engines, SEO is one of the building blocks of a successful digital advertising efforts.
Keyword stuffing is an old tactic of internet marketing where advertisers would work the name of their product or service into the article repeatedly to boost its search engine score. Not only did this make the article hard to read, search engines caught on and pushed these articles lower. Smart marketers know how to place keywords in creative and natural ways.
One of Microsoft founder Bill Gates’ most famous quotes, “Content is King” means that clever advertising is no substitute for original content that drives discussion. Online content can take the form of blog posts, viral videos, product announcements, or social media posts. As it gets shared around the internet, it increases awareness far more than clickable ads.
The “Big Three” of Facebook, Twitter, and Instagram all have their advantages. Facebook is best for longer-form content, Twitter is the easiest place to create a viral post thanks to the intuitive retweet function, and Instagram’s visual format draws the youngest and most media-savvy audience. Mastering all three – along with newer platforms like Snapchat – means you have access to an audience of billions.
Most people take a basic statistics class in college, but that background can be a lifesaver in the world of online marketing. Being able to analyze where your sales are coming from and which platforms are working lets you react to trends fast. Digital marketing is as much a science as it is an art.
A key part of online marketing is responding to your audience. Whether it’s thanking supporters and getting them to try new products or responding to heated critics and talking them down before they damage your reputation, good customer service will make it easier to build your audience. Online marketing is like brick-and-mortar retail in key ways.
Even if you tick all the boxes of an online marketing professional, partnering with a top firm can elevate your advertising campaign and help you reach a new and larger audience. Visit Kaizen Sigma LLC at our contact page to set up a free strategy call today.
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