Categories: Beginner BasicsBusiness PracticesSocial Media Marketing

9 Common Misconceptions about Lead Generation

HubSpot reported that converting leads into customers was the primary marketing priority for 70% of businesses in 2017. However, there are many myths surrounding lead generation, how to be successful, and what success actually looks like. Today, we are focusing on dispelling these myths so you can gain a clear understanding of how to find qualified leads and convert them into paying customers.

9 Most Common Myths Surrounding Lead Generation

Social Media Is Ineffective

Social media is a very valuable source for quality leads. Hundreds of thousands of people choose to spend their time on social media. This gives you a massive audience and, with the right social media marketing campaign, you will get leads that see your advertisements, respond to them positively, visit your website, and with time, convert to paying customers.

Your Website Does Not Matter

Many business owners underestimate the power of a well-designed website. Intuitive, functional, esthetically pleasing websites are critical for lead generation performance. Furthermore, your website provides you with crucial data about visitor behavior and purchase patterns.

Lead Quantity Over Quality

More leads does not necessarily to more revenue. Invest your money into bringing in higher quality leads to increase your odds of converting them into paying customers. Particularly when considering your sales funnel, high-quality leads are much more important than a large volume of leads.

Cold-Calling Doesn’t Work

Along with inbound marketing strategies came the myth that traditional lead generation methods, such as cold-calling are outdated and no longer work. Many people still prefer speaking to a person who can answer in-depth questions rather than trying to communicate with a robot. If cold-calling has a track record of success with your company, do not abandon it.

New Leads Matter More Than Old Ones

On numerous occasions, it has been proven that it costs companies more money to gain a new customer than to retain an old one. This is because leads who have already purchased your product or service and had a positive experience with it is much more likely to return and purchase it again. It is important to generate new leads, but it is equally important to thank your current customers and stay in contact with them. It will pay dividends.

Ads Are Always Necessary

Advertisements are almost always the most expensive method for generating leads. There are many other more affordable lead generation methods that are just as effective as advertising. Examples including your e-mail campaign, social media campaign, and already existing website.

Direct Mail Marketing Is Obsolete

Digital marketing is a key component of generating quality leads. However, direct mail is still a highly effective marketing tool. Print marketing allows leads to having tangible information. Many people appreciate this touch.

Lead Nurturing Is Unnecessary

People commonly believe that if a lead is interested enough to visit your site, they do not need to be nurtured. In truth, only 21% of leads that are not nurtured convert to paying customers. Establish a system of lead nurturing, and you can easily expect a 20% increase in sales opportunities.

Quality Leads are Generated In-House

In-house generated leads can be of high quality. However, in-house lead generation is expensive and generating leads is complex. According to a study published by Marketing Sherpa, companies that outsource the responsibility of generating leads to an external agency experienced 43% better results than in-house teams regarding the identification of quality leads.

Schedule Your Initial Consultation Today

Lead generation is a key driver in the success of businesses across all industries. However, there is a lot of harmful misinformation out there regarding how to generate leads successfully. For more about the truth regarding lead generation, contact Kaizen Sigma today to schedule your initial consultation.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.