Categories: Beginner BasicsBusiness Practices

9 Resources That’ll Help You With Lead Generation

Lead generation is the process of encouraging and capturing interest in a company’s product or service to develop their sales pipeline. It’s okay if this sounds complicated. There are resources that can help. Keep reading to discover eight of the important resources to help you generate leads and grow your business.

9 Must-Know Lead Generation Resources

Mailchimp

E-mail marketing is a key component of capturing leads. Mailchimp is an excellent free resource if you are just getting your business off the ground. Mailchimp provides templates, guides to creating strong newsletters, analysis on the efficacy of e-mail subject lines and more.

Constant Contact

If you send over 12,000 e-mails monthly or you have over 2,000 subscribers on your list, Constant Contact is a very strong alternative to Mailchimp. They offer premier support, extremely thorough online training, and webinars.

OutreachPlus

OutreachPlus is easily one of the best multi-purpose tools to generate leads. It marries the best of both worlds allowing you to benefit from automation and creating personalized e-mails. It also helps you find the highest quality candidates for future communication based on how an individual responded to past or current campaigns.

Lead Forensics

Sometimes, people visit your website but do not fill out your contact request form. They could be high-quality leads that you are missing out on. With Lead Forensics, you can solve this problem. This resource obtains contact details for people who visit your website anonymously. Even better, you can score these prospects so you only spend your time reaching out to those who are most likely to convert.

Growbots

Growbots is ideal for businesses that know their primary buyer persona and which markets they want to target. This database of over 200 million contacts allows a business to reach the right decision makers and automatically follow up. It also includes testing that reveals the most effective approaches.

In the hands of an expert digital marketing agency, you can enjoy an entire team of marketing experts who analyze the results of certain marketing tactics and change course when necessary.

Prospect.io

Prospect.io is essential for the automation of prospecting and outreach. First, it finds e-mail addresses for your prospects. Then, it helps you verify them. Next, it provides you with a wide range of templates that help you reach out to them. Finally, it allows you to automatically track data on each of your interactions.

HubSpot CRM

Once you generate leads, you need to cultivate those relationships. HubSpot offers an incredible, free CRM (customer relationship management) tool. It is an excellent way to organize, stay on top of and nurture your leads. It automatically tracks interactions between your leads and website, and keeps your sales team abreast of developments.

LinkedIn Sales Navigator

If you are in the business of selling to other businesses, LinkedIn Sales Navigator is a must. LinkedIn is by far the best business networking site and has a massive database with massive amounts of company information. The LinkedIn Sales Navigator tool provides you advanced lead searches and recommendations. Even better, it integrates with customer relationship management tools and sales updates.

Drift

Studies have shown that half of all online sales are driven by communication. With Drift, you can provide prospects and customers with helpful, personal service to sell them on your company.

Schedule Your Initial Consultation Today

Kaizen Sigma is your one-stop shop for all things digital marketing, including lead generation. We use the best available resources to help you fill your pipeline with quality leads who are actually interested in buying your products and services. For more information on how we can help your business grow, contact us today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.

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Kaizen Sigma, LLC

6 years ago

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