From start to finish, hiring the best digital marketing agency for your needs can feel overwhelming. Choosing the wrong agency can negatively affect your business more than hiring an in-house team to handle your digital marketing. Keep reading to learn the six things you must understand when getting to know potential digital marketing agencies.
The most reputable digital marketing agencies will have a modern, up-to-date website. Finding them on Google should be easy if you search for their geographic region and core services. The website should be engaging, current, and inspire confidence that they can execute cutting-edge digital marketing effectively. They should have an active blog, intuitive navigation, calls to action, and other crucial marketing tools.
A trustworthy digital marketing agency will have the tools to track and analyze your website’s performance and SEO strength, email marketing results, inbound marketing efficacy, CRM results, social media analytics, and more. Top tools include HubSpot, Google Analytics, and MailChimp. Look for an agency who knows which tools to use to analyze each key performance indicator and how to use those tools most effectively.
Look at your potential agency’s messaging and they portray themselves. Do they speak in a manner that speaks to you? Do they offer services that will help your business achieve its goals? Look at their portfolio to get a feel for their clients. Do your best to gauge if they will think you are too large or small of a client.
Do they have experience working in your industry? This is a good indicator that they will be familiar with the challenges you face and have experience with the best ways to solve them. During your initial consultation, see if they have tailored their presentation to your needs. The last thing you want is to give your money to a digital marketing agency who has not done their homework on you.
A reputable digital marketing agency will be glad to put you in contact with a current client in a similar situation to you. Ask the client what problems they are trying to solve and how the agency is solving them. This is another great opportunity to gauge the agency’s passion, commitment, expertise, and communication skills.
It is quite common for businesses to have several marketing partners. The best digital marketing agencies will be willing to coordinate their digital marketing efforts with other marketing firms which specialize in broadcast or print marketing campaigns. Remember, a cohesive message and unified brand is crucial. Do not work with a digital marketing firm who is not willing and able to work with other marketing agencies.
One of the most obvious red flags a digital marketing firm can wave is making outrageous claims. Do not believe promises that your webpages will rank on the first page of Google in 90 days or you will see a 200% increase in contact forms filled out in that same timeframe. While digital marketing can yield measurable results in the first three months, sustainable success is driven by incremental accomplishments over time. If your gut tells you their claims are too good to be true, trust it. The claims are probably no more than smoke and mirrors.
Are you looking for an effective digital marketing agency to take your online presence to the next level? Look no further than Kaizen Sigma. We have the experience to drive your online sales and are completely transparent about our results. Contact us today to schedule your initial consultation and learn how we can help you.
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