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9 Things about Digital Marketing Agencies Your Boss Wants to Know

From start to finish, hiring the best digital marketing agency for your needs can feel overwhelming. Choosing the wrong agency can negatively affect your business more than hiring an in-house team to handle your digital marketing. Keep reading to learn the six things you must understand when getting to know potential digital marketing agencies.

How to Spot the Best Digital Marketing Agency

Look at the Website

The most reputable digital marketing agencies will have a modern, up-to-date website. Finding them on Google should be easy if you search for their geographic region and core services. The website should be engaging, current, and inspire confidence that they can execute cutting-edge digital marketing effectively. They should have an active blog, intuitive navigation, calls to action, and other crucial marketing tools.

Look at Their Tools

A trustworthy digital marketing agency will have the tools to track and analyze your website’s performance and SEO strength, email marketing results, inbound marketing efficacy, CRM results, social media analytics, and more. Top tools include HubSpot, Google Analytics, and MailChimp. Look for an agency who knows which tools to use to analyze each key performance indicator and how to use those tools most effectively.

Look for Relevant Experience

Look at your potential agency’s messaging and they portray themselves. Do they speak in a manner that speaks to you? Do they offer services that will help your business achieve its goals? Look at their portfolio to get a feel for their clients. Do your best to gauge if they will think you are too large or small of a client.

Do they have experience working in your industry? This is a good indicator that they will be familiar with the challenges you face and have experience with the best ways to solve them. During your initial consultation, see if they have tailored their presentation to your needs. The last thing you want is to give your money to a digital marketing agency who has not done their homework on you.

Ask for References

A reputable digital marketing agency will be glad to put you in contact with a current client in a similar situation to you. Ask the client what problems they are trying to solve and how the agency is solving them. This is another great opportunity to gauge the agency’s passion, commitment, expertise, and communication skills.

Ask for Cooperation

It is quite common for businesses to have several marketing partners. The best digital marketing agencies will be willing to coordinate their digital marketing efforts with other marketing firms which specialize in broadcast or print marketing campaigns. Remember, a cohesive message and unified brand is crucial. Do not work with a digital marketing firm who is not willing and able to work with other marketing agencies.

Analyze Their Sales Pitch

One of the most obvious red flags a digital marketing firm can wave is making outrageous claims. Do not believe promises that your webpages will rank on the first page of Google in 90 days or you will see a 200% increase in contact forms filled out in that same timeframe. While digital marketing can yield measurable results in the first three months, sustainable success is driven by incremental accomplishments over time. If your gut tells you their claims are too good to be true, trust it. The claims are probably no more than smoke and mirrors.

Schedule Your Initial Consultation Today

Are you looking for an effective digital marketing agency to take your online presence to the next level? Look no further than Kaizen Sigma. We have the experience to drive your online sales and are completely transparent about our results. Contact us today to schedule your initial consultation and learn how we can help you.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.

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Kaizen Sigma, LLC

6 years ago

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