In order to be competitive in today’s world, it is mandatory to have a website and a social presence. For some business owners, the world of SEO is a mystery. What are the best practices for search engine optimization, how can your business become on the first page of Google, and how can you increase sales with minimal cost?
In this article we will cover the following topics:
All of this and more is waiting for you in this article! Let’s get started.
To put it plainly, SEO stands for “Search Engine Optimization”. The term SEO encompasses a lot of different areas in online marketing. The goal of a good SEO plan is to ensure your online presence appears on the top of result pages when a potential customer uses Google, Yahoo, or other search engines to find your service offering.
SEO is crucial to any business trying to draw in customers. There are two types of SEO – organic and paid.
SEO can be quite a lot to handle for the novice! There are many factors that must be tracked and documented in order to determine the best course of action for your website. According to the infographic from Nine Stats, correct SEO features can make or break your online marketing efforts.
Moz is a software as a service that began in 2004. With a passion for marketing and assisting businesses in getting noticed online, Moz provides SEO services to clients, helping clear away the mystery around search engines.
Since SEO is one of the hardest parts of marketing, Moz has dedicated their services to providing services to help make a complex field easier to understand. Moz now provides local and pro search options, two different packages that work for any budget.
Moz Pro is exactly as it sounds – the complete SEO website maintenance. The all in one package includes specific keywords targeted to your clients, updates to keyword lists as necessary based on data analysis, and recommendations on updating your content to achieve higher organic results!
The Moz Pro package also provides tracking and site auditing to ensure that any issues preventing search engines from crawling and ranking your site are found and corrected easily!
Link building, customized reports, and much more are included with the Moz Pro Package.
Moz Local works with small businesses as well as enterprise sized! Building trust with your customer base is the purpose of Moz Local, and this is done by ensuring only accurate information is distributed across the internet. The Moz experts verify that each website is showcasing the best content possible, making it attractive to search engines.
Moz Local boosts the visibility of your businesses to local clients. With the Moz touch, users will see results that are specific to their location, even if your business has several hundred locations around the globe.
The user interface allows your Moz Account Manager to monitor and optimize all of the listings managed in one place. No more logging into separate accounts for each website!
With Moz Local, repeated work is now automated, duplicate listings are removed, and harmful SEO practices are minimized – all with the use of one single dashboard!
As we discussed, SEO is far too complex for the average business owner to create a plan and execute it correctly.
As shown in the image from Ed Kent Media, over 64% of consumers and businesses head to the internet as their first resource for products and services.
How can you be certain that you are not missing out on profitable clients if your SEO services are not up to par?
That’s where Moz comes in. Using over 14 years of experience in the SEO field, along with a passion for marketing, Moz does what we do best – market to clients – while you focus on running your business.
In addition to the two packages that we discussed above, Moz also offers the following:
The SEO experts at Moz will work with you to gain an understanding of your business. During the initial intake session, your Moz Account manager will learn about your product, the target audience, what keyword searches you would like to appear in, and how to increase your organic rankings without using paid advertising.
There are plenty of SEO companies to choose from. What makes Moz the best choice? Moz services are completely customizable to your business needs. If you decide that on site content is something you’d like to handle in house, simply opt out of that feature.
If you are completely unsure where to start within your SEO services, use the Moz audit to figure out what your site needs, and how search engines crawl your web page, identifying different issues that may cause your site to not perform to the highest degree.
Unlike other services, Moz offers unlimited crawls of your, and any other public website, allowing you to build a comprehensive plan and giving you a competitive edge.
Moz’s monitoring software is second to none. Reports and scores are sent to your dashboard on a regular basis including rankings and scoring of your site performance. Scoring includes website visibility, global, local and mobile rankings, and competitor tracking – and all are completely included with your Moz plan!
Overall, Moz offers a fully functioning SEO services that covers all aspects of the world that is search engine optimization.
As one of the most recognized brands in the SEO world, Moz has won awards for their search engine optimization california ! Their pro and local platforms are ranked one of the highest SEO offerings on the market today, based on the product client receives for the monthly subscription fee.
In addition to the package inclusions, Moz is a great resource for blog posts pertaining to SEO practices, how to guides, beginner roadmaps, and much more. Their browser extension makes life much easier for marketers wanting to make a change within their website, but that are unsure how it may impact their SEO rankings.
In summary, Moz is one of, if not the best, answer to your SEO platform needs. As shown in the image above, Moz hits all the requirements for a winning SEO company for your website!
We’ve already covered what Moz can do for you and your business, but how good is Moz, really?
According to Trust Radios, PC Mag, and Business Insider, the pros of Moz far outweigh the cons.
Where Moz lacks against competitors is simple – reporting. While there are reports found within your Moz dashboard, they are not as robust as users would like. However, new updates are being released to the Moz system regularly, and this feature is well on their radar.
There are many factors to consider when you compare the pricing of Moz’s products to others on the market. Verify that you are comparing apples to apples, and not discounting the amount of services offered by Moz and, instead, simply focusing on the bottom line.
It is not uncommon for SEO services to charge on a per hour basis for their work. With Moz, you receive an entire package (Local or Pro) for one flat fee. This keeps you from going over budget hours, and allows you unlimited access to your SEO platform at any time!
Pricing for Moz is as follows:
As discussed, each plan is available for purchase on a monthly basis, but you will save money if you pay for an entire year up front.
In addition to everything listed above, each package contains access to the Moz A&A forum, free blog posts with SEO tips and tricks, expert advice from SEO advisors from around the world, 24-hour online support, 1 on 1 walkthrough of your Moz account, and more.
Overall, SEO is a difficult beast to tackle, even with above average knowledge of the process. Google and other search engines consistently change the algorithms that determine site rankings, and different areas within search engine optimization change as best practices are refined and discovered.
As a business owner or marketing professional, a search engine optimization platform is a necessity to achieve maximum results. It is imperative to research various companies, but as we’ve discussed, Moz SEO services is a great choice. As shown in The Design’s “Good SEO Agency” check list, Moz covers most, if not all, on the “good” list.
With Moz’s experience and expertise, you can rest easily knowing that you are receiving premiere care and advice from industry leaders. The Moz product has a solution for every budget and SEO need from small businesses to large enterprise accounts.
The Moz dashboard and user interface are easy to navigate, simple to learn, and your Moz Account Manager is on standby to answer any questions you may have regarding your SEO reports and improvements that need to be correct to achieve the highest rankings possible.
Visit Moz’s SEO services today to view their product yourself, and to determine which offering is in your best interest!
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