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	<title>Advertising Archives - Kaizen Sigma, LLC</title>
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	<title>Advertising Archives - Kaizen Sigma, LLC</title>
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		<title>SEMrush Review &#8211; What you need to know</title>
		<link>https://kaizensigmaco.com/semrush-review-what-you-need-to-know/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Mon, 03 Feb 2020 08:01:35 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=3623</guid>

					<description><![CDATA[<p>Online marketing can be a little tricky sometimes. That’s why having helpful tools to use is a welcome relief for online business owners. But there can be several tools needed to keep an online business afloat. There are countless websites and tools to log in to and check daily. Because of that, it’s easy to [&#8230;]</p>
<p>The post <a href="https://kaizensigmaco.com/semrush-review-what-you-need-to-know/">SEMrush Review &#8211; What you need to know</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-3624" src="https://kaizensigmaco.com/wp-content/uploads/2020/01/aio-banner.jpg" alt="" width="1185" height="564" /></p>
<p>Online marketing can be a little tricky sometimes. That’s why having helpful tools to use is a welcome relief for online business owners.</p>
<p>But there can be several tools needed to keep an online business afloat. There are countless websites and tools to log in to and check daily. Because of that, it’s easy to miss things and lose track of what needs to get done.</p>
<p>Having an all-in-one toolkit to simplify the process of getting things done is what most online marketers want and need.</p>
<p>That’s where SEMrush comes into play. In this article, you’ll learn about <a href="https://www.semrush.com/?ref=4409025574" target="_blank" rel="nofollow noopener noreferrer">SEMrush and how it can help you in your own business</a>.</p>
<h3>What Is SEMrush?</h3>
<p>SEMrush is an all-in-one toolkit intended to make online marketing easier. It has most everything needed including analytics, keyword research, advertising research, CPC map, charts, backlinks, tracking, SEO tracker, insights, and much more.</p>
<p>Most people with an online business find it daunting to keep track of everything and have all the necessary tools on hand.</p>
<p>SEMrush helps simplify the complex business life of an online marketer.</p>
<h3>How Can SEMrush Help You?</h3>
<p>SEMrush has various features that make running a business much simpler by having all your tools together.</p>
<p>The features SEMrush offers fit into three categories: <a href="https://www.semrush.com/?ref=4409025574" target="_blank" rel="nofollow noopener noreferrer">Analytics Reports, Tools, and Projects</a>.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-3625" src="https://kaizensigmaco.com/wp-content/uploads/2020/01/aio-1.png" alt="" width="1790" height="899" /></p>
<h3>Analytics Reports Features</h3>
<p>Keep track of what’s going on in your advertising, research, and see what your competitors are up to with the Analytics Reports features.</p>
<p>Here’s a list of the Analytics Reports features:</p>
<p>• Organic Research<br />
• Advertising Research<br />
• Display Advertising Tool<br />
• Backlinks<br />
• Keyword Research<br />
• Product Listing Ads<br />
• Traffic Analytics<br />
• Market Explorer</p>
<h3>Tools Features</h3>
<p>Have various tools to simplify the processes in your business. Here’s a list of the Tools features:</p>
<p>• Keyword Difficulty<br />
• Domain vs. Domain<br />
• Charts<br />
• My Reports<br />
• Keyword Magic Tool<br />
• CPC Map<br />
• SEO Writing Assistant</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-3626" src="https://kaizensigmaco.com/wp-content/uploads/2020/01/aio-2.jpg" alt="" width="1220" height="461" /></p>
<h3>Projects Features</h3>
<p>Keep track of all your projects and have help with those projects by using the Projects features. Here’s a list of them:</p>
<p>• Position Tracking<br />
• Site Audit<br />
• Social Media Tracker<br />
• Social Media Poster<br />
• Brand Monitoring<br />
• On-Page SEO Checker<br />
• Backlink Audit Tool<br />
• Organic Traffic Insights<br />
• Content Analyzer<br />
• PPC Keyword Tool<br />
• Ad Builder<br />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-3627" src="https://kaizensigmaco.com/wp-content/uploads/2020/01/aio-3.jpg" alt="" width="1187" height="738" /></p>
<h3>SEMrush Pricing</h3>
<p>There are four <a href="https://www.semrush.com/?ref=4409025574" target="_blank" rel="nofollow noopener noreferrer">SEMrush pricing plans</a> to choose from: Pro, Guru, Business, and Enterprise. Each plan has multiple features as well as the option of either monthly or annual payments. There is a 7-day free trial with all the plans.</p>
<p>All plans include:<br />
• Site Audit<br />
• Social Media Poster<br />
• Content Audit<br />
• Keyword Magic Tool<br />
• Backlinks<br />
• Gap Analysis<br />
• My Reports<br />
• On-Page SEO Checker<br />
• Backlink Audit<br />
• PPC Keyword Tool<br />
• Ad Builder<br />
• SEO Content Template<br />
• Traffic Overview<br />
• Notes<br />
• Position Tracking<br />
• Brand Monitoring<br />
• Organic Research<br />
• Advertising Research<br />
• Sensor<br />
• Lead Generation Tool<br />
• Log File Analyzer<br />
• Social Media Tracker<br />
• Post Tracking<br />
• Keyword Research<br />
• Display Advertising<br />
• Keyword Difficulty<br />
• Topic Research</p>
<p>Here’s the breakdown of each plan:</p>
<h3>Pro Plan</h3>
<p>The Pro plan costs $99.95 per month paid monthly or $83.28 per month paid yearly. This plan is for freelancers and small businesses with a small budget.</p>
<p>The features for this plan have some limitations, but this plan can still meet your business needs with the features it does have.</p>
<h3>Guru Plan</h3>
<p>The Guru plan costs $199.95 per month paid monthly or $166.62 per month paid yearly. This plan is best suited to <a href="https://www.semrush.com/?ref=4409025574" target="_blank" rel="nofollow noopener noreferrer">SMB and growing marketing agencies</a>.</p>
<p>This plan has all the features the Pro plan has as well as a content marketing platform, branded reports, historical data, extended limits, and more.</p>
<h3>Business Plan</h3>
<p>The Business plan costs $399.95 per month paid monthly or $333.28 per month paid yearly. This plan is for agencies, e-commerce projects, and businesses with an extensive web presence.</p>
<p>This plan has all the features of the Guru plan including white label reports, API access, extended limits and sharing options, Google data studio integrations, and more.</p>
<h3>Enterprise Plan</h3>
<p>The Enterprise plan is for business owners who want to customize their plan. You need to contact SEMrush to request a price if interested in this option.</p>
<p>You would have custom keyword databases, custom limits, unlimited crawling of large websites, on-site training, and other add-on features.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-3628" src="https://kaizensigmaco.com/wp-content/uploads/2020/01/aio-4.jpg" alt="" width="1024" height="604" /></p>
<h3>Pros and Cons</h3>
<p>SEMrush has more pros than cons and is highly sought after by online marketers.</p>
<p>Here are some of the pros and cons it has:</p>
<h3>Pros</h3>
<p>• You have access to all the data you need to be able to scale and grow your business<br />
• It has available resources for reports, tools, and projects to help in all these areas<br />
• There is an affiliate program that pays up to 40% recurring commissions<br />
• It has a content analyzer to ensure your content is top quality<br />
• They have a community you can connect with<br />
• It has keyword research helps and tools<br />
• They are global and fit global needs<br />
• It helps with SEO writing<br />
• There is a 7-day free trial<br />
• And much more&#8230;</p>
<h3>Cons</h3>
<p>The free trial is only 7 days, but that should be long enough to see if SEMrush is a good fit for your business needs.</p>
<p>So if you’re looking for a resource with many needed tools for an online business, SEMrush is a great choice. It covers many different aspects of most businesses and can only help simplify things for you.</p>
<p><a href="https://www.semrush.com/?ref=4409025574" target="_blank" rel="nofollow noopener noreferrer">Click here to sign up for your 7-day free trial today.</a></p>
<p><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fkaizensigmaco.com%2Fsemrush-review-what-you-need-to-know%2F&amp;linkname=SEMrush%20Review%20%E2%80%93%20What%20you%20need%20to%20know" title="Facebook" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fkaizensigmaco.com%2Fsemrush-review-what-you-need-to-know%2F&amp;linkname=SEMrush%20Review%20%E2%80%93%20What%20you%20need%20to%20know" title="Twitter" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fkaizensigmaco.com%2Fsemrush-review-what-you-need-to-know%2F&amp;linkname=SEMrush%20Review%20%E2%80%93%20What%20you%20need%20to%20know" title="LinkedIn" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_email" href="https://www.addtoany.com/add_to/email?linkurl=https%3A%2F%2Fkaizensigmaco.com%2Fsemrush-review-what-you-need-to-know%2F&amp;linkname=SEMrush%20Review%20%E2%80%93%20What%20you%20need%20to%20know" title="Email" rel="nofollow noopener" target="_blank"></a><a class="a2a_dd addtoany_no_icon a2a_counter addtoany_share_save addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fkaizensigmaco.com%2Fsemrush-review-what-you-need-to-know%2F&#038;title=SEMrush%20Review%20%E2%80%93%20What%20you%20need%20to%20know" data-a2a-url="https://kaizensigmaco.com/semrush-review-what-you-need-to-know/" data-a2a-title="SEMrush Review – What you need to know">Share</a></p><p>The post <a href="https://kaizensigmaco.com/semrush-review-what-you-need-to-know/">SEMrush Review &#8211; What you need to know</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
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		<title>What Are The Best Website Hosting Platforms?</title>
		<link>https://kaizensigmaco.com/what-are-the-best-website-hosting-platforms/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Tue, 29 Oct 2019 10:58:52 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Beginner Basics]]></category>
		<category><![CDATA[Business Practices]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=3086</guid>

					<description><![CDATA[<p>The post <a href="https://kaizensigmaco.com/what-are-the-best-website-hosting-platforms/">What Are The Best Website Hosting Platforms?</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_0 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner"><p>If you’re like other online marketers, you feel you need a website. But what website hosting platform do you choose?</p>
<p>That’s a valid question and you’re not alone in asking it.</p>
<p>There are a couple of tried-and-true website hosting platforms that I recommend. One is called SiteGround and the other is Bluehost.</p>
<p>In this article, I’m going to go in-depth into each of these platforms and the reasons why I recommend them.</p>
<h2>The Best Website Hosting Platforms</h2>
<h3>SiteGround</h3>
<p>One of the most sought-after hosting companies is <a href="https://bit.ly/2vMxIio" target="_blank" rel="noopener noreferrer">SiteGround</a>. With it, you can build, transfer, and manage your websites easily and securely.</p>
<p>SiteGround offers a fully managed website service that takes that stress off your shoulders so you can concentrate on what’s more important in your business.</p>
<p>It also offers great security for your sites and superior technology that makes your sites faster and more reliable.</p>
<h3>SiteGround Plans</h3>
<p>There are 3 plans with SiteGround hosting:  StartUp, GrowBig, and GoGeek.</p>
<p>The StartUp plan offers one website, 10 GB Web Space, 10,000 visits monthly, and the essential features. The essential features are a free site builder, free SSL and HTTPS, free email accounts, free daily backups, 24/7 support, 30-day money-back guarantee, unmetered traffic, and more.</p>
<p>The GrowBig plan offers unlimited websites, 20 GB Web Space, 25,000 visits monthly, all of the essential features, as well as the premium features. The premium features include free site transfer by experts, SuperCacher for great speed, advanced on-demand backup, WordPress staging, and collaborators can be added.</p>
<p>The GoGeek plan offers unlimited websites, 30 GB Web Space, 100,000 visits monthly, all of the essential features, all of the premium features, as well as the geeky features. The geeky features include advanced priority support, the highest tier of server resources, one-click git repo creation, and white label site management.</p>
<p>Whichever plan you choose in <a href="https://bit.ly/2vMxIio" target="_blank" rel="noopener noreferrer">SiteGround</a> can benefit your business.</p>
<h3>Affiliate Program</h3>
<p>There are many benefits to using SiteGround, one of which is its great affiliate program.</p>
<p>Many affiliate marketers choose SiteGround because they have many benefits for affiliates.</p>
<p>Some of the many benefits are tracking in real-time, assets or materials affiliates can use to help them market, excellent commissions, and assistance specific for affiliates.</p>
<p>If you’re an affiliate marketer, one of your top priorities when looking at companies to promote is having great commissions. SiteGround pays a set commission amount depending on how many sales you make.</p>
<p>For example, let’s say you make 1-5 sales each month. You’d then earn $50 per sale. But, if you increase that to 6-10 sales each month, your commission per sale increases to $75 per sale.</p>
<p>And it gets even better. If you make 11-20 sales each month, you make $100 per sale. Affiliates are paid weekly, no matter how many sales are made.</p>
<p>SiteGround does this on purpose to incentivize its affiliates to make more sales.</p>
<p>With SiteGround, tracking stats, sales, and commissions is simple and in real-time. You also have access to great visuals and affiliate assets, like logos, banners, content ideas, and more.</p>
<h3>Bluehost</h3>
<p>Another hosting company I recommend is <a href="https://www.bluehost.com/track/kaizensigma/" target="_blank" rel="noopener noreferrer">Bluehost</a>. Bluehost also has many benefits.</p>
<p>Bluehost offers a free domain name for your 1st year, a free SSL certificate, one-click WordPress install, and 24/7 support.</p>
<p>There is also a money-back guarantee. You can try Bluehost, and if you&#8217;re not satisfied, you have 30 days after signing up to get a full refund.</p>
<h3>Bluehost Plans</h3>
<p>In Bluehost, there are <a href="https://www.bluehost.com/track/kaizensigma/" target="_blank" rel="noopener noreferrer">4 plans to choose from: Basic, Plus, Choice Plus, and Pro</a>.</p>
<p>The Basic plan includes one website, 50 GB storage, free SSL certificate, 1 included domain, 5 parked domains, 25 subdomains, unmetered bandwidth, and standard performance.</p>
<p>The Plus plan includes unlimited websites, unlimited storage, unmetered bandwidth, free SSL certificate, standard performance, unlimited domains, unlimited parked domains, unlimited subdomains, spam experts, and 1 office 365 mailbox free for 30 days.</p>
<p>The Choice Plus plan, which is the recommended plan, includes unlimited websites, unlimited storage, unmetered bandwidth, free SSL certificate, standard performance, unlimited domains, unlimited parked domains, unlimited subdomains, spam experts, domain privacy + protection, site backup, and 1 office 365 mailbox free for 30 days.</p>
<p>The Pro Plan includes unlimited websites, unlimited storage, unmetered bandwidth, free SSL certificate, high performance, unlimited domains, unlimited parked domains, unlimited subdomains, two spam experts, domain privacy + protection, site backup, dedicated IP, and 1 office 365 mailbox free for 30 days.</p>
<p>Any plan you choose will help you get started making your website secure, reliable, and running smoothly.</p>
<h3>Affiliate Program</h3>
<p>Another benefit of Bluehost is its affiliate program. Just like SiteGround, their affiliate program is highly sought-after.</p>
<p>There are many reasons for this. For one, its affiliate program is free to join and quick to sign up. You receive a tracking code unique to you for you to use on your website or in your other marketing.</p>
<p>Another reason the affiliate program is so desirable is the sky&#8217;s the limit to how many people you refer to Bluehost and how many commissions you earn. There is also reliable tracking for affiliates so that you always get the commission for every one of your referrals.</p>
<p>You can also set up customized campaigns to be able to compare clicks and conversions and monitor how different campaigns perform.</p>
<p>There are certain promotional assets available to affiliates in order to simplify your promotion of Bluehost. Dedicated affiliate managers are available as well to help when needed.</p>
<h3>Conclusion</h3>
<p>So, if you’re looking for high-end quality hosting platforms for your website, these two options should definitely be on the table.</p>
<p><a href="https://bit.ly/2vMxIio" target="_blank" rel="noopener noreferrer">SiteGround</a> and <a href="https://www.bluehost.com/track/kaizensigma/" target="_blank" rel="noopener noreferrer">Bluehost</a> are two of the best options as website hosting platforms.</p>
<p>Using either of these platforms will ensure your website is faster, more reliable, and your business runs smoother.</p></div>
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		<title>2019 Voice Search Odyssey</title>
		<link>https://kaizensigmaco.com/2019-voice-search-odyssey/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Thu, 29 Aug 2019 06:34:02 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=2304</guid>

					<description><![CDATA[<p>The post <a href="https://kaizensigmaco.com/2019-voice-search-odyssey/">2019 Voice Search Odyssey</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
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				<div class="et_pb_text_inner"><p>We live in a competitive world. The internet has made it easy for anyone and everyone to open a business, a blog, or grow a social media following, and made it vital for existing players on the market to compete on various platforms, using various tools and methodologies.</p>
<p>To achieve success in the 21st century, marketers need to keep track of all of the upcoming trends in marketing. During the past couple of years SEO has become the center of attention of every company trying to raise brand awareness and gain a competitive edge.</p>
<p>However, it seems that SEO the way we know it is no longer enough. With various functionalities appearing, users are changing the way they search for and access information.</p>
<p>So it is up to businesses to respond to the changing needs of their customers and optimize their websites and marketing methods to fit the new trends.</p>
<p>One such functionality is voice search.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-2307 size-full" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/pos2img1.jpg" alt="" width="645" height="300" /></p>
<p>The idea is not new (Star Trek fans will know!) but it has gained traction only the last couple of years, mainly due to the improvements of voice recognition.</p>
<p>In today’s post, we will be talking about optimizing your webpage for voice search. Even if you have a strong SEO strategy in place, it is no longer certain that you will appear on the top of the SERP if you have not optimized for voice queries. The reason is simple: voice search is different than typed queries, so the results on the SERP may (and will most probably) be different than what one would get if he or she typed their question or keyword.</p>
<p>So, to determine the best tactics to optimize for voice search, we first need to identify the characteristics that make voice search different from traditional search queries.</p>
<p>Without further ado…</p>
<p><b>Most Voice Queries Are Done Using Mobile Devices</b></p>
<p>More often than not, people use voice search on the go – which means that voice search queries are more likely to be done using a mobile device.</p>
<p><b>Voice Search Queries are Conversational</b></p>
<p>Unlike typed queries, which are characterized by the use of keywords and short, grammatically incomplete phrases to search for information, voice queries are usually longer and have a conversational tone.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-2309 size-full" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/pos2img2.jpg" alt="" width="760" height="400" /></p>
<p>So, if you’d like to find coffee shops around your location, you would type “Coffee near me.” But, if you decided to use voice search instead, you would most probably ask a question like “Which coffee shops in Dongdaemun are open now?”.</p>
<p>This distinction in the way queries are structured is only natural, as voice search does not require as much physical effort as typing, so even if people search for something using full sentences, it will only take a second. Moreover, it is not natural to use shortened phrases and keywords in speech.</p>
<p><b>Users Use Voice Search When in Need of Immediate Assistance</b></p>
<p>Most voice search queries are done when users need immediate, personal assistance – like inquiring about a direction or making a call.</p>
<p>When users search for a particular company or companies within an industry, they do so because they have a clear user intent and a need for such services.</p>
<p>In other words, most of the time, users will search for information, but never visit the pages of the businesses that show up in the query results. Instead, they will base their decision on whether to visit a store or not (and which one to visit) based on the list of results Google provides after a voice search has been performed. This list of results includes the business’ address, working hours, reviews and the distance from the user’s location – just enough information for the user to make a decision to visit a store or make a call, without having to visit individual web pages.</p>
<p><b>How To Optimize For Voice Search</b></p>
<p>Now that you understand the main characteristics of voice let’s go over a couple of tactics businesses can use to optimize their content for voice queries.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-2310 size-full" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/pos2img3.jpg" alt="" width="940" height="470" /></p>
<p><b>Use Long Tail Keywords</b></p>
<p>We already discussed the way voice queries are structured and explained what makes them different than typed queries.</p>
<p>Knowing that when using voice search people are most likely going to use question phrases, you need to optimize your website using long tail keywords. One of the best tools to use for finding your audience’s points of interest, expressed in simple, searchable questions is Answer the Public.</p>
<p>It is a free tool that generates most frequently asked questions based on a keyword you type into the tool’s search box.</p>
<p>Below is a picture of the results we got when we searched for “voice search.”</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-2311 size-full" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/post2mig4.png" alt="" width="883" height="859" /></p>
<p>As you can see, these questions are conversational and are likely to be used by users utilizing the voice search option on their devices. We also use Answer the Public for coming up with relevant blog post ideas that we think our audience might be interested in.</p>
<p>Another similar tool you can use for finding natural sounding search queries is Question Samurai.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-2312" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/post2mig5.png" alt="" width="331" height="152" /></p>
<p>Don’t just limit yourself to adding these long tail keywords in a FAQ page. Blog posts are a great way to connect with your audience, create trust and strengthen the customer relationship. Also, they are a goldmine for short and long – tail keywords.</p>
<p><b>Optimize for Local Content</b></p>
<p>Can you think of all the times you found yourself in an unknown district and searched for a particular shop nearby or restaurants around you?<br />We are sure that you are no stranger to such a scenario.</p>
<p>One in four voice search queries is related to local information. This shouldn’t come as a surprise as people use mobile devices to search the internet on the go – and voice search is much easier and faster than typing.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-2313 size-full" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/post2mig6.png" alt="" width="753" height="426" /></p>
<p>Much more important than the number of voice searches connected to local content is the user intent when they look for this information. When users search for something that’s near a particular location, they intend not only to find out about it – but also visit it. In fact, approximately half of the “near me” searches a user does in a day, end up in location visits.</p>
<p>That’s a huge opportunity for your business!</p>
<p>So, how can you use this knowledge to drive better business results?</p>
<p>There are a couple of things you should consider adding in your SEO strategy.</p>
<p>First, think about the most famous points of interest and institutions near your business location that users would most likely search for.<br />Second, analyze the usual reasons people search for the neighborhood where your store/s is/ are located and try to think of the most common phrases that they would use in their searches.</p>
<p>Third, optimize for local searches by adding your location everywhere you can: your anchor text, meta description, internal links, and title tags.</p>
<p>Finally, create a profile on Google My Business. Creating a Google My Business listing will help you connect to local customers by optimizing your business for “near me” searches – it is Google My Business that Google uses when people search for things using the “near me” keyword. When claiming your listing make sure that you enter the correct information, including your name, address and phone number (area code included) and that you pick the right category. Lastly, you don’t want your business JUST to appear on search; ultimately you want customers to show interest and visit your store. Put some effort into crafting a compelling business introduction (think of it as your pitch), and upload a couple of inviting, high &#8211; quality photos that will increase the chances of customers choosing you over the other businesses that appear as a result of their query.</p>
<p><b>Use Schema Markup to Gain a Competitive Edge</b></p>
<p>Remember that we mentioned users wanting immediate results as one of the characteristics of voice search?</p>
<p>The best way to leverage that is to use structured data. Structured data, microdata or schema mark-up (you’ll find all of those names out there) is basically metadata: data about the data present on your site.</p>
<p>Structured data is not your users see or something that will give a direct boost to your rankings, but it will play an important role in optimizing your content for search engines.</p>
<p>How is that possible?</p>
<p>Well, structured data requires a lot more work than other SEO strategies – so chances are, most of your competitors are not using it to their advantage. In other words, you can use schema markup to make sure that the search engines structure and classify the information you provide and show the most important information (such as business hours, address, directions, reviews and so on) at the top of the SERP. This will give you a huge advantage over your competitors who are underutilizing microdata in their strategy.</p>
<p><b>Make Sure Your Page is Mobile Friendly</b></p>
<p>The immediacy of the voice queries and the fact that most of them are done on the go, makes it absolutely essential for your page to be mobile – friendly.</p>
<p>To find out where you fall on the scale from “Mobile – friendly? What is that?” to “Mobile – friendly is my second name,” check if your site complies with the guidelines set by Google, using its mobile friendly test tool.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-2314" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/post2mig7.png" alt="" width="1825" height="660" /></p>
<p>If your page complies with the set guidelines, you should get a message like this:</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-2315" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/post2mig8.png" alt="" width="881" height="180" /></p>
<p>If that’s not the case, Google will give you a specific list of steps that you will need to follow in order to improve your score and your page.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-2316" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/post2mig9.png" alt="" width="838" height="471" /></p>
<p><b>Work on the Loading Speed</b></p>
<p>Closely related to satisfying the need for immediacy and getting mobile friendly is the site’s loading speed.</p>
<p>You can use GTmetrix to find out how well and fast your page loads and what chances and improvements you can make to optimize your performance.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-2317" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/post2mig10.png" alt="" width="1739" height="513" /></p>
<p><b>Don’t Forget About Optimizing Your Content</b></p>
<p>When reading information on a desktop, people’s eyes follow an F – shaped pattern.</p>
<p>When using mobile, on the other hand, people don’t actually read the text – they just scan it looking for the exact piece of information that they need at the moment.</p>
<p>To make it easier for users that visit your page, you have to make your copy simpler, use shorter sentences, add more white spaces by shortening your paragraphs (“Enter” is your new best friend!) and use headings to organize the text better and guide the visitors through the copy.</p>
<p><b>Final Notes</b></p>
<p>The truth is, no one knows what’s going to happen with voice search and how soon voice search SEO will become just as big of a deal as the SEO we are used to.</p>
<p>However, it is more than noticeable that voice search has gained quite the attention in the last couple of years and will most probably gain even more traction as time goes by.</p>
<p>That’s why optimizing your content for voice queries can give you a huge advantage over your competition. Remember, the first ones to adopt a change become leaders when the transformation overtakes the industry.</p>
<p><hr /><p><em>2019 Voice Search Odyssey</em><br /><a href='https://twitter.com/intent/tweet?text=2019%20Voice%20Search%20Odyssey&amp;via=66e0a1653f5bd66016202a5b8e8c9050&amp;related=66e0a1653f5bd66016202a5b8e8c9050&amp;url=https://kaizensigmaco.com/?p=2304' target='_blank' class='tweetshare-ts-btn'style='color:# !important;'>Click To Tweet</a><br /><hr /></p></div>
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		<title>What the Heck Is a Sales Funnel Builder?</title>
		<link>https://kaizensigmaco.com/what-the-heck-is-a-sales-funnel-builder/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Mon, 26 Aug 2019 04:00:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=2327</guid>

					<description><![CDATA[<p>When it comes to driving sales for your business, you need to have the right tools. The internet has opened up many different options for you to choose from, and one of those is creating a sales funnel. If you aren&#8217;t sure what a sales funnel builder is, read on. What Is a Sales Funnel [&#8230;]</p>
<p>The post <a href="https://kaizensigmaco.com/what-the-heck-is-a-sales-funnel-builder/">What the Heck Is a Sales Funnel Builder?</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>When it comes to driving sales for your business, you need to have the right tools. The internet has opened up many different options for you to choose from, and one of those is creating a sales funnel. If you aren&#8217;t sure what a sales funnel builder is, read on.</p>
<h2>What Is a Sales Funnel Builder?</h2>
<p>The easiest way to think about a sales funnel builder to actually envision a funnel. These items are wide at the tip and then taper down at the bottom. The role of a funnel is to take a lot of something from one container and put it into another container. In your case, it will be taking a lot of people from all over the world and bringing them to your business.</p>
<h2>Funnel Stages</h2>
<p>The wide part of the filter at the top is there to catch as many customers as possible from wherever they&#8217;re living. Think of the top part of your filter as awareness. Once people are aware of your company, they will move farther down the filter if they are interested in what you have to say. This next stage of the filter&nbsp;can be looked at as interest.</p>
<p>After learning more about your company and your products, if people are still around they will then move to the decision phase, which is where they&#8217;ll decide if they want to buy your product or service. If they do, they will move to the smallest part of the funnel, the action phase, and then they will become a customer and be put into your “container.”</p>
<h2>How Does the Funnel Work?</h2>
<p>The funnel idea is a simple one, but getting customers into the funnel can be a challenge. To accomplish this task, you have to&nbsp;send them information about who you are and what you&#8217;re offering. This can be done in many ways,&nbsp;including through emails. When this is part of your sales funnel builder, you can automate the process so that&nbsp;it moves the customers through the filter without you doing much except providing the content.</p>
<h3>Stage 1: Awareness</h3>
<p>In this stage, you are attracting attention. You are letting customers know that you exist and what you can offer them. You have to do it in a way that&#8217;s engaging and attention-grabbing. Whether you accomplish this through email or other online mediums such as Facebook Advertising, make sure you are getting your message across loud and clear.</p>
<h3>Stage 2: Interest</h3>
<p>No matter how hard you try, you won&#8217;t be able to attract everyone in the awareness stage. However, if you do it right, you should be able to move some customers to this stage. At this point, you still need to offer your customers something of value, including more information or maybe even coupons or savings on your products.</p>
<h3>Stage 3: Decision</h3>
<p>To aid your customers in making their decision about your product and your offer, you need to put a time limit on it. If they think they have all the time in the world to make a decision, they will put it off. If you give them incentive to make a quick decision, some of them will jump at the chance, and then they will move into the final stage.</p>
<h3>Stage 4: Action</h3>
<p>At this stage, the customers will take you up on your offer and purchase your products. You can also use this opportunity to let them know about any other products you offer that they might be interested in. This could lead to more sales and a customer who is&nbsp;loyal for life.</p>
<h2>Find<span class="rangySelectionBoundary" id="selectionBoundary_1567000717064_11799180449405633" style="line-height: 0">﻿</span>ing the Right Sales Funnel Builder</h2>
<p>Creating a sales funnel builder for your company and attracting customers can be a time-consuming and challenging process. If you need help with this step, <a href="https://kaizensigmaco.com">call Kaizen Sigma</a> and get started building a sales funnel that will make a difference to your bottom line.</p>
<p><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fkaizensigmaco.com%2Fwhat-the-heck-is-a-sales-funnel-builder%2F&amp;linkname=What%20the%20Heck%20Is%20a%20Sales%20Funnel%20Builder%3F" title="Facebook" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fkaizensigmaco.com%2Fwhat-the-heck-is-a-sales-funnel-builder%2F&amp;linkname=What%20the%20Heck%20Is%20a%20Sales%20Funnel%20Builder%3F" title="Twitter" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fkaizensigmaco.com%2Fwhat-the-heck-is-a-sales-funnel-builder%2F&amp;linkname=What%20the%20Heck%20Is%20a%20Sales%20Funnel%20Builder%3F" title="LinkedIn" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_email" href="https://www.addtoany.com/add_to/email?linkurl=https%3A%2F%2Fkaizensigmaco.com%2Fwhat-the-heck-is-a-sales-funnel-builder%2F&amp;linkname=What%20the%20Heck%20Is%20a%20Sales%20Funnel%20Builder%3F" title="Email" rel="nofollow noopener" target="_blank"></a><a class="a2a_dd addtoany_no_icon a2a_counter addtoany_share_save addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fkaizensigmaco.com%2Fwhat-the-heck-is-a-sales-funnel-builder%2F&#038;title=What%20the%20Heck%20Is%20a%20Sales%20Funnel%20Builder%3F" data-a2a-url="https://kaizensigmaco.com/what-the-heck-is-a-sales-funnel-builder/" data-a2a-title="What the Heck Is a Sales Funnel Builder?">Share</a></p><p>The post <a href="https://kaizensigmaco.com/what-the-heck-is-a-sales-funnel-builder/">What the Heck Is a Sales Funnel Builder?</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
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		<title>ClickMagick Review (2019)</title>
		<link>https://kaizensigmaco.com/clickmagick-review-2019/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Fri, 23 Aug 2019 01:06:14 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=2270</guid>

					<description><![CDATA[<p>The post <a href="https://kaizensigmaco.com/clickmagick-review-2019/">ClickMagick Review (2019)</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
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				<div class="et_pb_text_inner"><p>ClickMagick is the answer to your question how do I make more money?</p>
<p>You get a sale but from where? That is the vital question.</p>
<p>It’s from tracking your links that you know how many link clicks you’re getting and where your sales come from.</p>
<p>By tracking where your link clicks and sales come from, you’re then able to ramp up the advertising for that particular campaign, funnel or offer to create more link clicks and more sales.</p>
<p><a href="https://clickmagick.com/go/KaizenSigma" target="_blank" rel="noopener noreferrer">ClickMagick</a> is your best option for link tracking and can take your business to the level you’re wanting.</p>
<p><strong>What Is It?</strong></p>
<p>ClickMagick is the leading online link tracking software designed to use custom links and rotators to track your links and funnels.</p>
<p>And not only will it track your links and funnels but also block bot clicks and keep your traffic high quality.</p>
<p>ClickMagick software is one of the leading tools for online entrepreneurs because of its many unique features and the ability to help increase your revenue.</p>
<p><strong>Why You Need To Track Your Links</strong></p>
<p>Many people have asked why they can’t just use their affiliate links in their funnels and campaigns. There are many reasons using link tracking software makes more sense than just using the affiliate links a company gives you.</p>
<p>Here are just a few of the reasons to track your links:</p>
<ol>
<li>Your links look better and are more trustworthy &#8211; You use a custom domain with <a href="https://clickmagick.com/go/KaizenSigma">ClickMagick</a>, so your links will look more professional and will get more clicks because of it.</li>
<li>You can advertise everywhere &#8211; Some platforms and companies don’t allow you to use affiliate links. With ClickMagick, you can cloak your links making it possible to advertise anywhere you want without being shut down.</li>
<li>You’ll know where your visitors and buyers come from &#8211; tracking your links and funnels allows you to know what your visitors and buyers are clicking so you can focus on exactly what’s working and turn up the heat on those campaigns and offers.</li>
<li>Track funnels as well &#8211; You can track funnels as well as links so you can cover all your business tracking with ClickMagick.</li>
</ol>
<p>Some link tracking software does some of what ClickMagick does, but not everything. That’s why it’s the <a href="https://clickmagick.com/go/KaizenSigma/guide">go-to software</a> for so many entrepreneurs.</p>
<p><strong>ClickMagick Pricing</strong></p>
<p>ClickMagick offers a few different plans to choose from. With each of the plans, you can choose either the monthly subscription or the yearly subscription.</p>
<p>If you choose the yearly plan, you save 30% of the cost. That’s massive.</p>
<p>The other great news is there is also a 14-day free trial on every plan. You can sign up for it and get a feel for it and how it can help your business before you ever have to pay. And if you find it’s not a good fit, no problem. Just cancel your account before the end of the 14-day free trial period.</p>
<p>Here is a list of the different plans to choose from and the price for each:</p>
<ul>
<li>Starter Plan &#8211; With this plan, you can track up to 10,000 clicks each month, get the core features, track one funnel, have two custom tracking domains, have 6-month data retention, and 1-hour support. This is usually good enough to start with, and you can always upgrade if you need to. The yearly plan costs $12 per month paid annually. The monthly plan is $17 per month.</li>
<li>Standard Plan &#8211; With this plan, you can track up to 100,000 clicks every month, get the core features, track five funnels, have ten custom tracking domains, have 1-year data retention, and 1-hour support. The yearly plan costs $33 per month paid annually. The monthly plan is $47 per month.</li>
<li>Pro Plan &#8211; With this plan, you can track up to 1,000,000 clicks every month, get the core features, have unlimited funnel tracking, have unlimited custom tracking domains, have 2-year data retention, and 1-hour support. The yearly plan costs $66 per month paid annually. The monthly plan is $97 per month.</li>
</ul>
<p><strong>Pros and Cons</strong></p>
<p><strong>Pros</strong></p>
<ul>
<li>You can track not only links but also entire funnels.</li>
<li>You can add retargeting to any link.</li>
<li>It allows you to cloak your links. You can’t post affiliate links on some platforms. Link cloaking is a way around that.</li>
<li>The training they offer to help you get started and know exactly how to use the software is amazing. There is training on a myriad of topics to get all your questions answered.</li>
<li>You can become an affiliate for it and sign up others for it under your affiliate link. Their affiliate program pays you 35% recurring commissions.</li>
<li>It has real-time stats so you know exactly what’s happening at the time you’re looking at your stats.</li>
<li>Customer support is excellent. Though it’s not live support, it is 1-hour support, which is much quicker than most companies.</li>
<li>It’s very affordable with both monthly and yearly plans.</li>
<li>You can do A/B split testing to measure which works better between two options. This helps you know what is working and what is not.</li>
<li>It guards against fake link clicks and bots. This helps you cut costs on advertising, especially with pay per click advertising, because you’re not paying for clicks that aren’t real.</li>
<li>You can use rotators to help with ads or marketing so that your audience doesn’t see the same offer over and over.</li>
</ul>
<p><strong>Cons</strong></p>
<ul>
<li>The learning curve is pretty big. But the training is excellent to help you start and understand how to use the software for your business.</li>
</ul>
<p>So, will you track and increase the success of your business? I’m sure you will. And ClickMagick is the answer to making that happen.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-2272" src="https://kaizensigmaco.com/wp-content/uploads/2019/08/New-Project-1.png" alt="" width="320" height="92" /></p>
<p><a href="https://clickmagick.com/go/KaizenSigma" target="_blank" rel="noopener noreferrer">Click here to sign up for your 14-day free trial of ClickMagick.</a></p>
<p><hr /><p><em>ClickMagick Review (2019)</em><br /><a href='https://twitter.com/intent/tweet?text=ClickMagick%20Review%20%282019%29&amp;via=66e0a1653f5bd66016202a5b8e8c9050&amp;related=66e0a1653f5bd66016202a5b8e8c9050&amp;url=https://kaizensigmaco.com/?p=2270' target='_blank' class='tweetshare-ts-btn'style='color:# !important;'>Click To Tweet</a><br /><hr /></p></div>
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		<title>5 Common Myths About Lead Generation Companies</title>
		<link>https://kaizensigmaco.com/5-common-myths-about-lead-generation-companies/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Mon, 05 Aug 2019 04:00:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beginner Basics]]></category>
		<category><![CDATA[Business Practices]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=2240</guid>

					<description><![CDATA[<p>Lead generation is vital, and having a robust pipeline of prospects at different stages in the customer&#8217;s journey will ensure your business continues to grow. As with many other business services, outsourcing to expert lead generation companies has become popular lately; however, some businesses are still hesitant to work with a third-party provider in something [&#8230;]</p>
<p>The post <a href="https://kaizensigmaco.com/5-common-myths-about-lead-generation-companies/">5 Common Myths About Lead Generation Companies</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Lead generation is vital, and having a robust pipeline of prospects at different stages in the customer&#8217;s journey will ensure your business continues to grow. As with many other business services, outsourcing to expert lead generation companies has become popular lately; however, some businesses are still hesitant to work with a third-party provider in something as important as sales.</p>
<p>Unfortunately, this hesitation can lead to bad practices and missed opportunities. You don&#8217;t want to fall behind, so learn the truth behind these five myths about outsourcing your lead generation:</p>
<h2>5 Myths About Lead Generation Companies</h2>
<h3>1. Websites Generate Plenty</h3>
<p>Some marketers will tell you the only thing required to keep your sales phone ringing off the hook is a website. While a website is one place where your business can collect information, it should not be the only place.&nbsp;The internet is a big place and different demographics prefer engaging with businesses on different platforms.</p>
<p>For example, a Millennial might reach out to your business on Twitter, while a Baby Boomer will search on Google and find your phone number. The key to generating leads online is to be where your customers are searching; and that&#8217;s just the kind of&nbsp;information lead generation services stay on top of for you.</p>
<h3>2. Quantity &gt; Quality</h3>
<p>Inexperienced marketers get overly focused on quantity numbers, leading the businesses they work for to assume that keeping numbers high is all that&#8217;s necessary for success. This could not be farther from the truth, as any lead generation business worth their weight can attest.</p>
<p>Remember: having 10 leads that are interested in and can afford your products and services is far more valuable than 100 leads that can&#8217;t afford your offerings or aren&#8217;t really&nbsp;interested in what you have to&nbsp;offer.</p>
<h3>3. Blogging Is Easy</h3>
<p>One of the biggest misconceptions about content marketing is that any old blog article or social media post released once a week or so&nbsp;will suffice. Some marketers think of content marketing as a simple activity that doesn&#8217;t require much planning or research.</p>
<p>In reality, your content marketing has to be&nbsp;actively managed, just like a paid advertising campaign. While content and blogging is a low-cost lead generation tool, choosing not to have a plan for these activities is doing a disservice to the rest of your digital strategy by not driving leads into your marketing funnel. One of the most important services a lead generation business can do for you is to give you a well-thought-out strategy that fits your company&#8217;s need.</p>
<h3>4. One General Landing Page Works</h3>
<p>Well-designed landing pages can have a significant impact on the overall conversion of your website, but they are not a magical solution. Marketers often drive prospects to landing pages to capture data from the visitor before giving them some information. While this strategy works in certain cases, it often does not because the prospect does not see what they are looking for.</p>
<p>Professional lead generation companies do far more than just tidy up your landing page. They work out what people need to see and how to get them to the right place to satisfy their needs and boost your bottom line.</p>
<h3>5. Everyone Responds to Free Stuff</h3>
<p><span class="rangySelectionBoundary" id="selectionBoundary_1563847167779_24870197954255135" style="line-height: 0">﻿</span><span class="rangySelectionBoundary" id="selectionBoundary_1563847167785_3054263899168983" style="line-height: 0">﻿</span>Just because people like free stuff does not mean you can expect leads to come flooding in for any old piece of content, especially if that content has nothing to do with your business. The trick is finding the right things to give away to attract the people who need your services or products and can afford them. That&#8217;s where a lead generation company comes in.</p>
<p>Lead generation should be one of the primary goals of your digital marketing strategy. If that&#8217;s not the case, <a href="https://www.kaizensigma.co/marketing#row--73495">contact the experts at Kaizen Sigma</a> for a free strategy call. Kaizen Sigma incorporates lead gen into powerful inbound marketing programs that nurture sales opportunities for businesses of all types and sizes.<span class="rangySelectionBoundary" id="selectionBoundary_1563847167784_7325167721656094" style="line-height: 0">﻿</span><span class="rangySelectionBoundary" id="selectionBoundary_1563847167778_6601330757361863" style="line-height: 0">﻿</span></p>
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		<title>The Anatomy of a Great Digital Marketing Company</title>
		<link>https://kaizensigmaco.com/the-anatomy-of-a-great-digital-marketing-company/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Mon, 15 Jul 2019 04:00:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beginner Basics]]></category>
		<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=2233</guid>

					<description><![CDATA[<p>Hiring a great digital marketing company is not an easy task. There are a plethora of companies out there claiming to be the best. But which skill sets do you really need a great digital marketing agency to nail? Keep reading to find out. What Is Digital Marketing? Are you unsure what digital marketing is? [&#8230;]</p>
<p>The post <a href="https://kaizensigmaco.com/the-anatomy-of-a-great-digital-marketing-company/">The Anatomy of a Great Digital Marketing Company</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Hiring a great digital marketing company is not an easy task. There are a plethora of companies out there claiming to be the best. But which skill sets do you really need a great digital marketing agency to nail? Keep reading to find out.</p>
<h2>What Is Digital Marketing?</h2>
<p>Are you unsure what digital marketing is? If so, you are not alone. Digital marketing is targeted, data-driven marketing to customers and potential customers online. Digital marketing channels and services include:</p>
<ul>
<li>Social media</li>
<li>Content management</li>
<li>Analytics</li>
<li>Business and marketing strategy</li>
<li>Mobile marketing</li>
<li>Copywriting</li>
<li>Design</li>
<li>Digital publishing</li>
</ul>
<p>Digital marketing campaigns include media, such as audio, copy and video. It takes a team of several types of people to make digital marketing a well-oiled machine.</p>
<h2>The Dream Team of a Great Digital Marketing Company</h2>
<h3>Creativity</h3>
<p>Customers do not respond to the same spiels they have heard for years as to&nbsp;why they need to buy a product. A creative digital marketer will get your brand&#8217;s message across while focusing on reaching your primary buyer persona. This includes everything from social media management and the ads displayed online to the copy and images on your site.</p>
<p>They will come to understand your visitor&#8217;s intent and use that understanding to convince them to become paying customers. This is accomplished by increasing awareness of your brand, planning and implementing creative advertising campaigns and creating new, innovative concepts based on careful data analysis.</p>
<h3>Relationship Builder</h3>
<p>With the rise of social media and online interactions, relationship building is more important than it ever has been. These key people often have a massive network of industry contacts at their disposal. Other times, they are industry influencers with huge social media followings.</p>
<p>Relationship builders have an aptitude for planning events, networking and inbound marketing. They often have an inherent charm that they can use to cultivate and nurture useful contacts. Since they are naturally helpful and likeable, they are extremely&nbsp;effective social media managers. These people are crucial for building critical relationships between your company and customers, protect the public reputation of your brand and increasing the reach and visibility of your brand.</p>
<h3>The Analyzer</h3>
<p>Some digital marketers are naturally analytical. This is a type of&nbsp;person that your team cannot lack. They have a measured approach to strategy implementation and are excellent decision makers because their decisions are based in facts. They serve the role of understanding and interpreting data and communicating the bottom line to the rest of the team. They have strong problem-solving skills and are instrumental in devising effective strategies and budgeting accurately.</p>
<p>The analyzer of the team requires well-presented data, facts and statistics on effective lead generation strategies that will positively affect the bottom line. They set realistic goals, generate leads effective, track your return on investment and measure and monitor progress to make sure you are on track to hit your realistic goals.</p>
<h3>The Strategist</h3>
<p>Data analysis is great, but then you have to put a plan in place. Strategists are exceptionally organized and make fantastic leaders and project managers. They have an innate ability to seamlessly guide a project from an idea on a whiteboard through its completion.</p>
<p>This type of&nbsp;person loves to develop creative, measurable campaigns with the rest of the team&#8217;s input. They work especially well with analytical marketers to help them keep their budget in check and manage expectations. Most of them are excellent communicators and present ideas very well. They are essential for planning and directing marketing strategy, accomplishing the task at hand, setting realistic goals and budgets, managing people and projects and problem solving.</p>
<h2>Contact Kaizen Sigma Today</h2>
<p>Are you ready to work with an affordable, professional digital marketing company to help you generate more leads and increase your customer base? If you are, <a href="https://kaizensigmaco.com/contact-us/">contact&nbsp;</a>the experts here at Kaizen Sigma today.</p>
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		<title>Why It&#8217;s Easier to Succeed With a Digital Marketing Company</title>
		<link>https://kaizensigmaco.com/why-its-easier-to-succeed-with-a-digital-marketing-company/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Mon, 08 Jul 2019 04:00:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=2231</guid>

					<description><![CDATA[<p>In this day and age, digital marketing is more important than ever. However, not every business can afford to hire a team of marketing experts to generate high-quality leads and take your business to the next level. Luckily, hiring a digital marketing agency allows you to tap into a wealth of knowledge, skills, experience, tools [&#8230;]</p>
<p>The post <a href="https://kaizensigmaco.com/why-its-easier-to-succeed-with-a-digital-marketing-company/">Why It&#8217;s Easier to Succeed With a Digital Marketing Company</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>In this day and age, digital marketing is more important than ever. However, not every business can afford to hire a team of marketing experts to generate high-quality leads and take your business to the next level. Luckily, hiring a digital marketing agency allows you to tap into a wealth of knowledge, skills, experience, tools and more. Keep reading to learn why it is easier to succeed with a digital marketing company.</p>
<h2>Why a Digital Marketing Company Is Critical for Success</h2>
<h3>Access Crucial Skills</h3>
<p>It is nearly impossible for most small businesses to hire a team of experienced marketers. Talent may be hard to come by in your area or you may be unable to afford a qualified team. Also, if you do not require certain marketing skills consistently and constantly, it is not financially feasible to hire someone on full-time or even part-time.</p>
<p>Keep in mind, a campaign needs change based on the time of year. For example, towards the beginning of the year, you may want to&nbsp;focus on branding and improving your organic search engine rankings. Around Cyber Monday and Christmas, your focus may be geared towards social media and paid advertising. With a digital marketing company, you have access to a full team of experts year-round to seamlessly meet your campaign objectives.</p>
<h3>Better Budget Management</h3>
<p>Effectively managing your marketing budget is both hard and time-consuming. Luckily, a digital marketing agency tracks how much you are spending on marketing across platforms, including Facebook, Instagram, LinkedIn and Twitter. They also make sure that your web copy is optimized, track conversion rates for different campaigns and direct your budget to only the most effective campaigns.</p>
<p>Better yet, outsourcing your digital marketing to an agency allows you to benefit from their best practices and internal controls. They have developed tools and procedures to streamline their digital marketing processes. This way, your budget can be managed more effectively. All you have to do is set your budget and expectations.</p>
<h3>Gain Different Perspectives</h3>
<p>Unfortunately, an in-house marketing team is inherently in a sort of echo chamber. Their experience is usually limited to the industry you are in and the products you are trying to sell. Digital marketing agencies, on the other hand, work with a number of industries and are familiar with far more marketing techniques.</p>
<p>Agencies have had the opportunity to study and develop their own innovative marketing techniques. Even better, they know how to apply these innovative techniques so they work in your industry. The best part about working with an agency is their employees meet continued professional development requirements. Thus, they stay on top of the ever-changing world of digital marketing.</p>
<h3>Never Miss Another Deadline</h3>
<p>Digital marketing agencies have several redundancies in place. This means, even if the social media manager is out on maternity leave, there is someone to step in and get the job done on time. At Kaizen Sigma, we believe in a mix of cross-training our employees, software and automation solutions to ensure each objective of each campaign is delivered when we promise it will be.</p>
<h3>Scalability</h3>
<p>Scalability is a benefit of outsourcing that cannot be overlooked. Whether your business adds more physical locations and receives more orders of traffic to your site and social media engagement has grown exponentially, you need to change your digital marketing strategy in response to this growth. The growing pains as you transition from a small business to a large one are real and painful.</p>
<p>A digital marketing agency has had dozens of clients going through the same growing pains you are experiencing and has the expertise to help you through them. They can take a massive load off your shoulders so you can focus your efforts on the core of your business.</p>
<h2>Contact Kaizen Sigma Today</h2>
<p>Are you ready to elevate your business to the next level? If so, contact Kaizen Sigma today to schedule your initial consultation and learn how we can help you. Simply fill out our <a href="https://kaizensigmaco.com/contact-us/">contact request form</a> and we will get back to you right away.</p>
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		<title>Getting Started: A Guide to Facebook Ads</title>
		<link>https://kaizensigmaco.com/getting-started-a-guide-to-facebook-ads/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Wed, 12 Jun 2019 04:00:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beginner Basics]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=2193</guid>

					<description><![CDATA[<p>Facebook is a powerful tool for connecting people on the internet. The social media platform has a wide variety of features that enable businesses to identify and send advertisements to individuals most likely to become future clients. Facebook is a cornerstone of any digital marketing strategy and offers a fantastic interface that allows businesses to [&#8230;]</p>
<p>The post <a href="https://kaizensigmaco.com/getting-started-a-guide-to-facebook-ads/">Getting Started: A Guide to Facebook Ads</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Facebook is a powerful tool for connecting people on the internet. The social media platform has a wide variety of features that enable businesses to identify and send advertisements to individuals most likely to become future clients. Facebook is a cornerstone of any digital marketing strategy and offers a fantastic interface that allows businesses to purchase and proliferate Facebook ads. In this article, we will provide you with a brief introduction on how to get started with using Facebook ads to promote your business or service.</p>
<h2>A Guide to Facebook Ads</h2>
<p>Facebook ads represent a significant advantage over traditional ads in that advertisers can specifically identify and target their intended audience. The ability to speak to a target audience has a number of benefits. Although your overall visibility might be lower with targeted ads, you can experience a higher return on investment as more of the individuals who see your ads are likely to become future clients or customers. If you can harness the full potential of Facebook and use their advertising platform to help create a viral article, it is possible for a business to achieve an unprecedented level of visibility.</p>
<p>Facebook offers a wide variety of advertising services, and it is easy to become intimidated by the administrative interface. A good understanding of Facebook is an important place to begin. The learning curve is fast and launching your first advertising campaign will have you feeling like an expert in no time. Here are some things to consider as you get started:</p>
<ul>
<li>Have a business page</li>
<li>Consider your target audience</li>
<li>Craft an ad</li>
<li>Evaluate your ad response</li>
</ul>
<p></p>
<h3>Have a Business Page</h3>
<p>Before you hand over your credit card numbers to begin a campaign, you should first make sure you have a good business page. Facebook ads can be a great tool for increasing the visibility of your page, which can assist you down the road in free advertising. An increase in followers does not create an immediate monetary result, but higher visibility will ensure greater success for future campaigns. Make sure the graphics on your web page are professional looking and launch your page with enough initial content that individuals who wish to interact may do so.</p>
<h3>Consider Your Target Audience</h3>
<p>Before you launch your Facebook ads manager, take a few moments to consider the type of&nbsp;person that&nbsp;you wish to reach. Where do they live? Are they married? What are their other interests? When you have identified several key features, you will be able to&nbsp;use those features to target the local individuals most likely to be interested in your business. Consider multiple factors and be aware that you can use different target audiences depending on the service or product you wish to promote.</p>
<h3>Craft an Ad</h3>
<p>As you craft an ad on the Facebook ads manager, it is important to have a budget in mind. Setting a budget is particularly&nbsp;important for your initial campaigns as you learn the ropes on how to use Facebook ads effectively. Your ads must meet certain size standards and have some text limitations. Your ads must also conform to Facebook community standards.</p>
<h3>Evaluate Your Ad Response</h3>
<p>Small business often overlooks the importance of assessing the effectiveness of their ad campaigns. Facebook has a variety of tools and analytical features that allow you to interpret the success of your ad&#8217;s engagement. Learn everything you can from every advertising campaign so that&nbsp;you can continually achieve a better return on your investment in subsequent campaigns.</p>
<h2>Getting Started With Facebook Ads Is Easy</h2>
<p>Facebook is a highly intuitive interface that allows you to reach a huge number of potential customers or clients with ease. To take full advantage of the features that Facebook offers, it can be useful to consult with a professional digital marketing agency. The friendly folks here at Kaizen Sigma will be happy to advise you on how you might best be able to utilize the powerful Facebook ads platform to the benefit of your business. Facebook ads can be a great way to earn tremendous business visibility at a very affordable price.</p>
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		<title>Where Will Lead Generation Be 9 Years From Now?</title>
		<link>https://kaizensigmaco.com/where-will-lead-generation-be-9-years-from-now/</link>
		
		<dc:creator><![CDATA[Kaizen Sigma, LLC]]></dc:creator>
		<pubDate>Mon, 10 Jun 2019 04:00:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beginner Basics]]></category>
		<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<guid isPermaLink="false">https://kaizensigmaco.com/?p=2204</guid>

					<description><![CDATA[<p>The post <a href="https://kaizensigmaco.com/where-will-lead-generation-be-9-years-from-now/">Where Will Lead Generation Be 9 Years From Now?</a> appeared first on <a href="https://kaizensigmaco.com">Kaizen Sigma, LLC</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="et_pb_section et_pb_section_3 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner">Sales professionals and marketers have been using lead generation for years to boost their sales. However, thanks to rapidly advancing technology, the future of this technique is in question. What does the future hold for generating leads? Keep reading to find out.</p>
<h2>The Future of Lead Generation</h2>
<p>Artificial intelligence is already an integral part of lead generation. In fact, research has shown that incorporating artificial intelligence into your strategy for generating leads results in a 58% increase in revenue, improve traffic and engagement by 54%, increase your sales close rate by 59%, and a 52% improvement in lead conversion. Let&#8217;s look at how your businesses will implement AI effectively&nbsp;in the future.</p>
<h3>Identify and Nurture Leads</h3>
<p>The customers who visit your site and make their final purchase immediately is few&nbsp;and far between. They often take a lot of coaxing before they are comfortable enough in their decision to close the deal. To nurture your leads, they should be engaged with follow-up e-mails or texts, freebies such as discount coupons, and other types of engagement.</p>
<p>Today, people are very receptive to artificial intelligence. Research demonstrated that 59% of Americans would be willing to&nbsp;receive coupons and offers through a chatbot. Furthermore, the average retention rate of app users after a month was 20 to 40%, while the retention rate was 40 to 60% for apps using a chatbot.</p>
<h3><span class="rangySelectionBoundary" id="selectionBoundary_1558825493790_2316603614685797" style="line-height: 0">﻿</span>Automated ChatBots</h3>
<p>Research has shown that unsuccessful sales calls last, on average, three minutes and 14 seconds. On the other hand, it takes five minutes and 50 seconds to close the deal. Not only is selling to strangers for hours daily frustrating, but most companies do not have a large enough sales team to spend that much time on each of their leads.</p>
<p><span class="rangySelectionBoundary" id="selectionBoundary_1558826059717_8423308574113431" style="line-height: 0">﻿</span>Automated chatbots can have conversations with several people at once, providing a wealth of information and answering frequently asked questions. This means your prospective customers do not have to wait for a sales rep to finish her six-minute long sales pitch to answer a simple query. This improves customer satisfaction and makes your sales team&#8217;s jobs easier.</p>
<h3>Faster Customer Support</h3>
<p>In the future, more customer support than ever will be automated by artificial intelligence. Call centers are quickly becoming a thing of the past due to cost and inefficiencies. <a href="https://go.forrester.com/blogs/16-03-03-your_customers_dont_want_to_call_you_for_support/">Research</a> has even shown that customers prefer chatting over talking on the phone.</p>
<p>Using automated chatbots rather than a call center to provide customer support will save your business money and gain you the trust and satisfaction of your current customers. This leads to free word-of-mouth advertising and referrals to your business.</p>
<p>The best part is, each of these tools is simple and easy to implement. With artificial intelligence tracking your website usage in real-time, you can convert site visitors to leads and close deals much faster than you could without AI.</p>
<h2>Indispensable Tools</h2>
<h3>HubSpot</h3>
<p>HubSpot is one of the most crucial digital marketing tools. It is a one-stop-shop for customer success, sales, and marketing and comes with a free customer relationship management system, as well.</p>
<h3>Aeroleads</h3>
<p>Aeroleads is a next generation, highly intelligent data mining tool. It helps you generate leads from such sites as CrunchBase, LinkedIn, Google, and Yahoo. After this tool&#8217;s Google Chrome extension is added, the software will generate a list of leads that match your pre-set requirements. It integrates with everything from MailChimp and HubSpot to Salesforce, Zapier, Insightly, and Pipedrive.</p>
<h2>Schedule Your Initial Consultation Today</h2>
<p>The future of marketing is here, and it includes artificial intelligence. The question now becomes how best to integrate the most cutting-edge technology into your marketing strategies. For more information on the future of lead generation, contact Kaizen Sigma today to schedule your initial consultation.</div>
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