Intro

In this Leadpages Review, you’ll learn about Leadpages and what it can do for you.

With any online business, it’s important to use the right tools to help your business run smoothly and efficiently.

Many online marketers just starting out sign up for a number of different software and tools to help them run their business. They don’t know you can have your business tools together by signing up for Leadpages.

Leadpages helps business owners with its all-inclusive features that simplify running a business by having everything under one roof.

What is Leadpages?

Leadpages is useful software for online businesses to help business owners connect with an audience, build a list, and make more sales.

How do they do this?

With Leadpages, you can create landing pages and marketing campaigns to house your content and share it with the world. Leadpages has a leg up when it comes to online marketing tools for small businesses.

What are Leadpages features?

So what can Leadpages do? It has many features that make business life so much easier.

Here are some of the many features available to Leadpages users and how they help:

Advertising

The features under advertising are automatic Facebook pixel tracking, Facebook and Instagram ad builder, and message-match ads to pages.

These features help you with tracking and ad creating and managing.

Builder

Here’s a list of some of the features under Builder in Leadpages:

• Custom and hidden form fields
• Custom social media preview
• Device-specific preview
• Duplicate and edit
• Digital file hosting and delivery
• Easy drag-and-drop interface
• Image library
• Fast page load speed
• Lead notifications
• Lead gen form builder
• Online sales and payments
• Unlimited page publishing
• SEO-friendly pages
• Unlimited traffic and leads
• And more

Conversion Tools

There are a number of features to help with your conversions. Here are some of them:

• Email trigger links
• Exit-intent pop-ups
• Real-time analytics
• Unlimited A/B split testing
• Unlimited alert bars
• Third-party analytics
• And more

There are so many more features for design and templates, education and support, integrations, publishing, security, and site builder.

Leadpages is loaded with feature after feature to help simplify the path to success for business owners.

Leadpages pricing

There are four plans to choose from with Leadpages: Standard, Pro, Advanced, and Start.

Each plan has a 14-day free trial, so you can try it out before paying. There is also the option of choosing either a monthly plan for each or a yearly plan. By choosing the yearly plan for any of the available plans, you save 39% and get a free domain.

Here are each of the different plans available, what they cost, and what you get with each plan:

Standard Plan

The Standard Plan costs $37 per month paid monthly or $25 per month billed yearly.

Here’s what you get with the Standard Plan:

• 1 site
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email
• 40+ standard integrations
• Facebook and Instagram ad builder

Pro Plan

The Pro Plan costs $79 per month paid monthly or $48 per month billed annually.

Here’s what you get with the Pro Plan:

• 3 sites
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email and chat
• 40+ standard integrations
• Facebook and Instagram ad builder
• Online sales and payments
• Unlimited A/B split testing
• Email trigger links
• 10 opt-in text campaigns

Advanced Plan

The Advanced Plan costs $321 per month paid monthly or $199 per month billed annually.

Here’s what you get with the Advanced Plan:

• Up to 50 sites
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email and chat
• 40+ standard integrations
• Facebook and Instagram ad builder
• Online sales and payments
• Unlimited A/B split testing
• Email trigger links
• 10 opt-in text campaigns
• Advanced integrations
• Includes 5 pro sub accounts
• 50 extra opt-in text campaigns
• 1-on-1 quick start call

Start Plan

There’s one other plan available – the Start Plan. The Start Plan costs $19 per month paid monthly or $15 per month billed annually.

This plan is for people who mostly just need a website. Here’s what you get with this plan:

• 1 website
• Free custom domain (if you choose the annual plan)
• Unlimited traffic and leads
• Mobile-responsive site templates
• Lead notifications
• Tech support (via email)
• Weekly group coaching

There’s a plan to fit any and all of your business needs.

Conclusion

Through this Leadpages Review, you now have an overall understanding of Leadpages and what it can do. You can see why so many online business owners choose to use it.

It simplifies businesses by housing necessary tools under one roof. And it cuts costs by not having a number of different software.

Leadpages makes businesses flow simpler, easier, and faster.

Click here to sign up for your 14-day free trial of Leadpages.

Share

The post Leadpages Review appeared first on Kaizen Sigma, LLC.

Online marketing can be a little tricky sometimes. That’s why having helpful tools to use is a welcome relief for online business owners.

But there can be several tools needed to keep an online business afloat. There are countless websites and tools to log in to and check daily. Because of that, it’s easy to miss things and lose track of what needs to get done.

Having an all-in-one toolkit to simplify the process of getting things done is what most online marketers want and need.

That’s where SEMrush comes into play. In this article, you’ll learn about SEMrush and how it can help you in your own business.

What Is SEMrush?

SEMrush is an all-in-one toolkit intended to make online marketing easier. It has most everything needed including analytics, keyword research, advertising research, CPC map, charts, backlinks, tracking, SEO tracker, insights, and much more.

Most people with an online business find it daunting to keep track of everything and have all the necessary tools on hand.

SEMrush helps simplify the complex business life of an online marketer.

How Can SEMrush Help You?

SEMrush has various features that make running a business much simpler by having all your tools together.

The features SEMrush offers fit into three categories: Analytics Reports, Tools, and Projects.

Analytics Reports Features

Keep track of what’s going on in your advertising, research, and see what your competitors are up to with the Analytics Reports features.

Here’s a list of the Analytics Reports features:

• Organic Research
• Advertising Research
• Display Advertising Tool
• Backlinks
• Keyword Research
• Product Listing Ads
• Traffic Analytics
• Market Explorer

Tools Features

Have various tools to simplify the processes in your business. Here’s a list of the Tools features:

• Keyword Difficulty
• Domain vs. Domain
• Charts
• My Reports
• Keyword Magic Tool
• CPC Map
• SEO Writing Assistant

Projects Features

Keep track of all your projects and have help with those projects by using the Projects features. Here’s a list of them:

• Position Tracking
• Site Audit
• Social Media Tracker
• Social Media Poster
• Brand Monitoring
• On-Page SEO Checker
• Backlink Audit Tool
• Organic Traffic Insights
• Content Analyzer
• PPC Keyword Tool
• Ad Builder

SEMrush Pricing

There are four SEMrush pricing plans to choose from: Pro, Guru, Business, and Enterprise. Each plan has multiple features as well as the option of either monthly or annual payments. There is a 7-day free trial with all the plans.

All plans include:
• Site Audit
• Social Media Poster
• Content Audit
• Keyword Magic Tool
• Backlinks
• Gap Analysis
• My Reports
• On-Page SEO Checker
• Backlink Audit
• PPC Keyword Tool
• Ad Builder
• SEO Content Template
• Traffic Overview
• Notes
• Position Tracking
• Brand Monitoring
• Organic Research
• Advertising Research
• Sensor
• Lead Generation Tool
• Log File Analyzer
• Social Media Tracker
• Post Tracking
• Keyword Research
• Display Advertising
• Keyword Difficulty
• Topic Research

Here’s the breakdown of each plan:

Pro Plan

The Pro plan costs $99.95 per month paid monthly or $83.28 per month paid yearly. This plan is for freelancers and small businesses with a small budget.

The features for this plan have some limitations, but this plan can still meet your business needs with the features it does have.

Guru Plan

The Guru plan costs $199.95 per month paid monthly or $166.62 per month paid yearly. This plan is best suited to SMB and growing marketing agencies.

This plan has all the features the Pro plan has as well as a content marketing platform, branded reports, historical data, extended limits, and more.

Business Plan

The Business plan costs $399.95 per month paid monthly or $333.28 per month paid yearly. This plan is for agencies, e-commerce projects, and businesses with an extensive web presence.

This plan has all the features of the Guru plan including white label reports, API access, extended limits and sharing options, Google data studio integrations, and more.

Enterprise Plan

The Enterprise plan is for business owners who want to customize their plan. You need to contact SEMrush to request a price if interested in this option.

You would have custom keyword databases, custom limits, unlimited crawling of large websites, on-site training, and other add-on features.

Pros and Cons

SEMrush has more pros than cons and is highly sought after by online marketers.

Here are some of the pros and cons it has:

Pros

• You have access to all the data you need to be able to scale and grow your business
• It has available resources for reports, tools, and projects to help in all these areas
• There is an affiliate program that pays up to 40% recurring commissions
• It has a content analyzer to ensure your content is top quality
• They have a community you can connect with
• It has keyword research helps and tools
• They are global and fit global needs
• It helps with SEO writing
• There is a 7-day free trial
• And much more…

Cons

The free trial is only 7 days, but that should be long enough to see if SEMrush is a good fit for your business needs.

So if you’re looking for a resource with many needed tools for an online business, SEMrush is a great choice. It covers many different aspects of most businesses and can only help simplify things for you.

Click here to sign up for your 7-day free trial today.

Share

The post SEMrush Review – What you need to know appeared first on Kaizen Sigma, LLC.

Share

The post vidIQ Chrome Extension In-Depth Review appeared first on Kaizen Sigma, LLC.

Share

The post What Are Solo Ads and Udimi? appeared first on Kaizen Sigma, LLC.

Share

The post What Are The Best Website Hosting Platforms? appeared first on Kaizen Sigma, LLC.

Share

The post 5 Reasons Why You Should Use Proposify for Service Proposals appeared first on Kaizen Sigma, LLC.

If you think that lead generation services can’t help your business, then you don’t know all they can provide. If you’re new to the idea, here are some things about lead generation services that you might kick yourself for not knowing.

Things You Should Know About Lead Generation Services

1. They’ll Keep Your Expectations Reasonable

Every business has expectations of what they want their company to be able to do or how many products they want to sell. While it’s good to have lofty goals, it’s even better to keep those goals in perspective. This will ensure you can reach them and be successful. When you work with a company that provides services for lead generation, they’ll keep your goals and expectations within reason and help you reach them.

2. They’ll Let Your Customers Know Who You Are

For you to make sales, you need potential customers to know you’re around. Just existing isn’t enough. Knowing where your customers are looking for you and then getting them the information about your company they need is what a lead generation service does best.

3. They’ll Help You Develop the Right Offers

Creating the right offers to attract customers is imperative. If you’ve tried sales or specials before and haven’t had any luck, you probably weren’t making the right offers. The right lead generation company will help you create offers that attract and retain customers for your business.

4. They’ll Help You Create a Business Persona

Standing out from your competition is important, but knowing how to do that can be a challenge. Your business needs a persona, and working with a professional company to develop that persona and keep it consistent could be what you need to have customers recognize and trust you.

5. They’ll Create Premium Content

You can’t have any old content on your site. The internet is full of information, so you have to offer something of value so people keep coming back. Using data and experience, a lead generation company can create content that is of interest to your customer base.

6. They’ll Promote Your Blogs and Content

Once that information is online, you have to do something to ensure people find it. Having it promoted is the best way to accomplish this goal, and it’s a step that a lead generation provider will do so more people can find your products and information.

7. They’ll Use Social Media Right

Just having social media accounts isn’t enough. You have to use them correctly so that people are engaged and read your posts. If you aren’t sure how to accomplish this task, then working with a professional will ensure you are successful when it comes to using social media.

8. They’ll Develop Landing Pages

Your web page has a lot of information about your company, but it might be overwhelming for customers. If you have a landing page that highlights one or two products or a special you’re running, this might be more engaging. A lead generation service provider can create landing pages that get conversions.

9. They’ll Create Calls to Action

You are more than likely aware of how important a call to action is, but you may not be creating ones that are getting people to act. Again, using data and other information, a lead generation service provider can create calls to action that actually get people to act.

Working With a Professional Service

If you’re ready to take your lead generation to the next level, contact Kaizen Sigma today. We’ll work with you to generate leads that will benefit your business.

Share

The post 9 Things About Lead Generation Services You’ll Kick Yourself for Not Knowing appeared first on Kaizen Sigma, LLC.

Your sales funnel is in place to help you understand where customers are at in the buying process. This ensures that you are sending the right information to the right customers at each stage of the funnel to get the conversions you need. To make sure this happens, you have to make sure you’re getting the most out of your sales funnel builder.

How to Get the Most Out of Your Sales Funnel Builder

Analyze the Data

Your sales funnel builder has the ability to acquire and send lots of data about your customers and what they are looking for. Instead of assuming you know what they want or need, look at the data. It’s hard to argue with facts. Use it to your advantage and create campaigns that will get you results.

Have a Plan

Once you have analyzed the data, you need to put a plan in place. This will ensure that you are using your sales funnel builder to the full extent to get your customers to buy. If you don’t have a plan in place, you have no way to track your success or develop sales goals. Having a plan also allows you to change your direction if you aren’t meeting your goals.

Have the Right Content

To ensure that you are getting the most out of your sales funnel builder, and that it’s working for you, make sure that it has the right content. You want to engage your customers and keep moving them through the process. Words can be powerful, so find the right ones that will attract and retain customers, as this will lead to sales.

Nurture Your Leads

Once you have customers in your funnel, you want to make sure they feel special and cared for. If they don’t, they’ll go somewhere else. Even if you automate your sales funnel builder, you can still create content that makes your customers feel good.

Get to Know Your Customers

In addition to nurturing your leads and making your customers feel special, you also want to get to know them. This includes knowing their age, where they live, if they are married, how much they make, and so on. Having this information will allow you to build targeted campaigns and direct them at the people who will more than likely buy your products. The more you know about your customers, the more you can tailor your message to them and create a relationship that will last for a long time.

Never Settle

When most businesses find a solution or sales funnel builder that works and get results, they are more than happy to settle with what they have. Don’t do this. Be willing to push boundaries and try new things. Just because the funnel is currently working doesn’t mean it always will. You have to be willing to explore new options and never settle for good enough—especially if you have expansion plans in the works.

Get Some Help

Being able to get the most out of your sales funnel builder may be something outside of your experience. There’s nothing wrong with this, and hiring someone who has expertise in this field can be beneficial. If you’re looking for a partner to help you with your sales funnel and attract new customers, call Kaizen Sigma and let us help you with your marketing needs.

Share

The post Are You Getting the Most Out of Your Sales Funnel Builder? appeared first on Kaizen Sigma, LLC.

When to Use Lead Generation Companies

The goal of a lead generation company is to help you find the right people to send your business information to. Not everyone in this world needs or wants your products or services, so sending a blanket message isn’t worth the time and effort. A lead generation company can help you tailor your information to those who are interested in what you have to sell.

This process takes time and requires looking at a lot of data, which means that, with your other duties, you may not be able to spend time hunting for quality leads the way you want to. Finding those leads for you is the main focus of a lead generation company, and they can spend as much time as necessarily perfecting the list for your needs.

Forming a Partnership

Lead generation companies can also work with your sales and marketing departments to further improve and enhance the lead list. Again, since no one knows your business better than you and the people who work for you, this ensures that you are reaching those people who are most interested in what you have to offer.

Going Beyond the List

After the company helps you put together a list, they should then work with you to find the best way to approach these leads and sell them on your products and your company. This could involve several different campaigns, including emails, phone calls, or contact through social media sites. The goal will be to convert the lead into a customer using the most effective means to reach each lead.

Questions to ask When Looking for a Lead Generation Company

When it comes to finding the right lead generation company, you want to know that they are going to help you with your endeavors. Below are some questions you might consider asking before creating a partnership.

What Process or Techniques Do You Use?

There are may strategies a lead generation company can use, including focusing on SEO, blogging, paid searches, email marketing, cold calling, or pay per clicks, among others. They may even use a combination of all of these. To ensure that you are getting a company that works for you, find one that aligns with your process preferences.

How Do You Qualify Leads?

You more than likely have an idea in mind of what makes a qualified lead. This can be based on certain demographics or needs, and this is a good way to find the customers that are right for your business. Before working with a lead generation company, make sure they understand and agree with you on what makes a qualified lead. That way, you’ll be able to find the right leads that will generate more sales for your company.

Finding the Right Company

When it comes to lead generation companies, you want to find the one that will work for you. A cookie-cutter campaign isn’t going to get you the leads you need, so working with a company that will tailor their services to help you is crucial. You’ll also want to look for a company that values quality of leads over quantity. At Kaizen Sigma (https://kaizensigmaco.com/), we can offer you those qualities and more. Contact us today to see how we can help your business with lead generation.

Share

The post When and How to Use Lead Generation Companies appeared first on Kaizen Sigma, LLC.

Unfortunately, this hesitation can lead to bad practices and missed opportunities. You don’t want to fall behind, so learn the truth behind these five myths about outsourcing your lead generation:

5 Myths About Lead Generation Companies

1. Websites Generate Plenty

Some marketers will tell you the only thing required to keep your sales phone ringing off the hook is a website. While a website is one place where your business can collect information, it should not be the only place. The internet is a big place and different demographics prefer engaging with businesses on different platforms.

For example, a Millennial might reach out to your business on Twitter, while a Baby Boomer will search on Google and find your phone number. The key to generating leads online is to be where your customers are searching; and that’s just the kind of information lead generation services stay on top of for you.

2. Quantity > Quality

Inexperienced marketers get overly focused on quantity numbers, leading the businesses they work for to assume that keeping numbers high is all that’s necessary for success. This could not be farther from the truth, as any lead generation business worth their weight can attest.

Remember: having 10 leads that are interested in and can afford your products and services is far more valuable than 100 leads that can’t afford your offerings or aren’t really interested in what you have to offer.

3. Blogging Is Easy

One of the biggest misconceptions about content marketing is that any old blog article or social media post released once a week or so will suffice. Some marketers think of content marketing as a simple activity that doesn’t require much planning or research.

In reality, your content marketing has to be actively managed, just like a paid advertising campaign. While content and blogging is a low-cost lead generation tool, choosing not to have a plan for these activities is doing a disservice to the rest of your digital strategy by not driving leads into your marketing funnel. One of the most important services a lead generation business can do for you is to give you a well-thought-out strategy that fits your company’s need.

4. One General Landing Page Works

Well-designed landing pages can have a significant impact on the overall conversion of your website, but they are not a magical solution. Marketers often drive prospects to landing pages to capture data from the visitor before giving them some information. While this strategy works in certain cases, it often does not because the prospect does not see what they are looking for.

Professional lead generation companies do far more than just tidy up your landing page. They work out what people need to see and how to get them to the right place to satisfy their needs and boost your bottom line.

5. Everyone Responds to Free Stuff

Just because people like free stuff does not mean you can expect leads to come flooding in for any old piece of content, especially if that content has nothing to do with your business. The trick is finding the right things to give away to attract the people who need your services or products and can afford them. That’s where a lead generation company comes in.

Lead generation should be one of the primary goals of your digital marketing strategy. If that’s not the case, contact the experts at Kaizen Sigma for a free strategy call. Kaizen Sigma incorporates lead gen into powerful inbound marketing programs that nurture sales opportunities for businesses of all types and sizes.

Share

The post 5 Common Myths About Lead Generation Companies appeared first on Kaizen Sigma, LLC.