Press & Media Archives - Kaizen Sigma, LLC

Digital Content Marketing Is Taking Over; Kaizen Sigma Helps a Local Restaurant Get 4000% + Return on Its Investment

Kaizen Sigma, LLC — Wed, 15 Jan 2020 05:39:27 +0000

Kaizen Sigma LLC is a digital marketing company in Los Angeles, California. Its founder and C.E.O, Voltaire Francisco Pabustan, is a registered nurse and a theatre arts graduate. He discovered his passion for marketing while in nursing school. It was in nursing school where he first implemented skills he had learned in theatre and established a club that brought the students together for fun. Getting people to be a part of the club was his first experience in “marketing” without really knowing what marketing was. It was a grassroots marketing campaign: the old school way of handing out flyers & generating interest through live events. It was the first club of its kind on the school campus and it still is active to this day. Voltaire took his marketing skills to another level by running advertising and social media campaigns for his father’s pediatric clinic. It drove more patients to the clinic, something that made other clinics in the region request for his services.

It was through his successful advertising of the local clinics that Kaizen Sigma LLC was born. Given that his father owned a local business, Voltaire had a desire to promote more local small to medium businesses and grow their revenues through digital marketing. He has a desire to enlighten the public on the need and importance of digital marketing and provide them with evidence that marketing does, indeed, work. Voltaire built relationships with and hired some of the best individuals in the digital marketing field, experts in their respective niches, to create the staff roster for Kaizen Sigma. Kaizen Sigma’s mission is to provide small and medium businesses the same all-inclusive marketing strategy and service that is usually only accessible to large corporate agencies with clients who have unlimited budgets. Voltaire and his team pride themselves on delivering the same level of service and results as a large agency, but with the personal attention and established relationship of a smaller, boutique agency.

Kaizen Sigma has been able to offer various digital marketing strategies to its clients, among them being content marketing, social media marketing, successful advertising campaigns, and video production and imagery. Kaizen Sigma has worked with various companies over time and managed to earn them incredible returns on their investments. It was recently able to partner with a local Mexican restaurant in Texas and help them with digital marketing. The restaurant had a target of 100,000 impressions (number of times an ad is seen), but the campaign surpassed the goal by producing 157,000 impressions. The campaign’s objective was to promote the restaurant’s $8 lunch meal. The success gave the restaurant a 4,381% return on investment!

The digital marketing campaign for the Café involved four significant strategies that led to its success. Among them are:

Google Adwords campaign with programmatic bidding

Using Google Adwords with programmatic bidding ensured that Café Mexicana* is exposed to a highly targeted audience of people who have indicated purchase intent by searching for local keywords related to the business (for example: “local Mexican restaurant near me” or “best Mexican food for lunch”). Programmatic bidding ensures that the budget is spent in the most effective way possible.

Location Extensions helped consumers find Café Mexicana when they were searching on any of their mobile devices. When consumers were nearby the physical location of the business, Café Mexicana appeared at the top of the search results to make it easy for people to find their way to it with a map, address or distance to the business.

Custom Mobile-optimized Landing Page

Armed with the logo and promotional picture provided by Café Mexicana, the Kaizen Sigma designed a custom landing page to encourage people to view lunch specials, engage more deeply with the business, and through increased engagement and interest, drive a visit. The landing page included custom engaging text, personal testimonials, and a call-to-action to encourage consumers to view the new lunch specials and drive users to come dine. This mobile-optimized landing page would drive restaurant visits and boost conversion rates for the restaurant.

Programmatic Display Ads with Geo-Fencing and Conversion Zone and Facebook Ad Campaigns

Programmatic bidding ensures that the budget is spent in the most effective way possible. By geofencing competitive businesses and restaurants in the area, Voltaire Pabustan and his team were able to target ads directly to people who were highly likely to be interested in Café Mexicana. By using geo-fenced “conversion zones”, the team was allowed to track when an ad was served to someone, which caused a visit to the restaurant, thus proving real-world performance.

Review & Location Extensions

Review extensions allowed Café Mexicana to include third-party reviews in their search ads, promoting the good things that customers had to say directly on the search results page of Google. By adding star ratings to search ads, the Café Mexicana ads stood out from the competition and greatly increased click-throughs.

From the four tactics used by Kaizen Sigma’s digital marketing team, they were able to produce results that surpassed their client’s expectations. Voltaire’s desire to present real and measurable results to Kaizen Sigma’s clients serves as a motivation for the company’s success. Voltaire continues to say that marketing without proper strategies will never yield any progress and creates a stigma that marketing agencies “don’t work”. With the current growth rate of Kaizen Sigma LLC, it is predictable that Kazen Sigma LLC will be a globally recognized digital marketing agency in years to come. Seeing small to medium sized businesses thrive and withstand competition from the Amazons, Starbucks, and Walmarts of the world by being equipped with the digital tools and knowledge to succeed? Well, it would be Voltaire’s dream come true.

*Restaurant name changed to maintain client privacy

The post Digital Content Marketing Is Taking Over; Kaizen Sigma Helps a Local Restaurant Get 4000% + Return on Its Investment appeared first on Kaizen Sigma, LLC.

After Helping A Local Restaurant Achieve 4,000% ROI, Voltaire Pabustan Defines What it Really Means to Be an Entrepreneur

Kaizen Sigma, LLC — Thu, 09 Jan 2020 09:59:45 +0000

The term ‘entrepreneur’ has, for a long time, been used to describe a person who, with excellent and innovative ideas, identifies a hair-on-fire problem, and creates a business to solve it. While this definition might be valid, Voltaire Pabustan is of a different view. Like a few other business executives who have built their craft from the ground up, Pabustan believes that there is more to what makes an entrepreneur than just a ‘sudden insurgence of overnight successes.’

There are, of course, several types of entrepreneurs today. However, there appears to be a common characteristic defining all of them—innovation. You could factor in a thirst for work as a corresponding character, but it does not apply across the board. Today, due to the increase in the number of startups, there has risen a breed of entrepreneurs whose expertise lies in ‘teaching’ other entrepreneurs how to grow their businesses. The fact that as much as 42 percent of entrepreneurs fail due to the long development time of their ideas has created a conducive environment for pseudo-entrepreneurs to thrive.

These individuals have become a disguised contributor to the downfall of many small businesses that would have otherwise become successful enterprises if only they knew better. This trend has to end. By providing information and contributing to the knowledge base about entrepreneurship, it is possible to save the small and medium-sized business industry from the influence of false entrepreneurs. Pabustan helps local businesses rise above national chains using smart, time-tested marketing techniques. His vision is to empower local businesses and fight off the sudden insurgence of overnight successes and “work from home” opportunities who have been taking advantage of local business owners. In this article, you will learn three crucial elements that define what it is to be an entrepreneur, according to Pabustan. Through this submission, you will be able to filter out the wannabes from real entrepreneurs.

Entrepreneurship is a Blend of Time Invested, and Experience Gained

An entrepreneur earns his/her status in the industry by investing time to gain experience in running a business. Research has it that 27 percent of entrepreneurs gain experience to run their businesses by working in their industries for a while and seeing problems firsthand. Most of the notable entrepreneurs you have heard of spent years of their life studying and practicing so that they could be as good as they are today. Take Neli Patel, for instance. He had to learn marketing by himself after hiring a marketing agency that failed to deliver. In the end, he ended up acquiring skills and knowledge that have fueled his success. That is the real test of an entrepreneur.

As for Pabustan, he had to invest heavily into studying psychology to understand what makes people tick. He wanted to know what influences people to decide to purchase a product/service. So he got deep into the science of it all and by combining that with the nursing education that he had, Pabustan was able to piece together triggers and figuring out ways of how to read body language, get people to open up and speak about their pain points. In the end, he gained enough knowledge in the human psyche and the psychology of persuasion and influence.

After that, Pabustan figured he could try and make some money by using those skills in the sales and marketing space. The budding entrepreneur dabbled a little bit in marketing his father’s medical practice back in Northern California, which then got him introduced to some other medical practices, and he ran their marketing campaigns as well and helped drive some new patients for them. That is how Pabustan ended up building one of the most renowned digital marketing agencies.

You’ve Got to Solve a Problem to Qualify as an Entrepreneur

The most notable entrepreneurs are those who come up with the right solution to a hair-on-fire problem. The fact that coming up with an idea for a solution to a problem and turning it into a business is challenging makes those who succeed worth the respect of an entrepreneur. When Pabustan was starting his business, he wanted to create a one-stop-shop for marketing and an agency for all local businesses to be able to access all of the different services that they would need: from video production to software to full advertising campaigns and everything in between. So instead of hiring five or six different agencies in their respective service areas, companies could hire his agency. Pabustan made sure that he had everything that his prospect customers wanted under one roof. Since his company’s inception, Pabustan and his team have strived not to be the company that lags in certain areas for lack of sufficient bandwidth or the capacity to handle the specific needs of their clients. In fact, it’s the exact opposite. They’ve hired the best to make sure that their clients get the best as well, and they work alongside the agency as partners, not necessarily as clients. That, to Pabustan, has been the most critical test of his will and innovation as an entrepreneur.

The Evidence of Entrepreneurial Success is Results

The goal of every entrepreneur is to succeed. In business, success is measured in results achieved. That is why Pabustan believes that the evidence of entrepreneurial success is quantifiable results. As an agency, Pabustan and his team have built out brands from the ground up, and they have worked with a lot of small businesses and multiplied their ROI a thousandfold. For example, they were able to achieve a 4,000%+ ROI for a local restaurant through a multichannel advertising campaign.

Pabustan was able to grow and scale his company to handle the fulfillment of many clients with specialized niches and also handle the needs of local businesses that didn’t have the expertise or the tools or the education to know how to market themselves. Since his parents were both small business owners, Pabustan felt compelled to carry on that tradition and help other local business owners thrive by doing their marketing and helping them acquire more customers, more leads, and ultimately more sales.

As a business owner, he is familiar with the process of building a company and balancing that with personal life. Pabustan is here to alleviate some of the burdens that business owners have so they can keep their business running while spending time with their family, having more time to themselves, or getting that freedom that they work so hard for.

The post After Helping A Local Restaurant Achieve 4,000% ROI, Voltaire Pabustan Defines What it Really Means to Be an Entrepreneur appeared first on Kaizen Sigma, LLC.