With the amount of content growing, and customer attention being pulled on various sides and by various platforms, content creators constantly look for new ways to engage their audience and drive conversions.

Recently, video content has climbed to the top of the popularity scale of content on the internet, with various video streaming websites (lead by YouTube of course) attracting high traffic numbers. Many people record their everyday routines, lifestyle, travel adventures, opinions, gameplay, creating vlogs that are consumed by millions of viewers daily.

With internet speed increasing, mobile becomes the device of choice for browsing the internet, so video content has become more accessible to internet users worldwide. It is not rare to see people binging on the latest videos while riding the subway, standing in line, or generally, having a moment to themselves.

As video is becoming a popular form of content to entertain internet users, more and more content creators turn to videos to share their message and broaden their fan base.

With the number of vlogs and vloggers increasing, creating good videos no longer cuts it. When it comes to video production, excellent is the new normal. Instead, to make it to the top, vloggers and companies publishing videos on various video platforms have to get knowledgeable and leverage powerful SEO.

Just like with every other overcrowded industry (especially those that are trending), standing out from the crowd is hard, but not impossible. The first thing you need to recognize is that your videos driving traffic and being searched and stumbled upon by your target users is not a matter of chance or luck. You need to roll your sleeves up and work on your videos to optimize them for success.

Below, we will list a couple of game-changing tips that will take your video game to the next level, and maximize your chances of being seen and generating quality leads in 2019.

Dig into Your Content History to Prepare for the Future

The thing you need to do is to take a look at your older videos and determine which pieces have had success in the past. Doing this simple task will help you determine what approach works best, and the types of topics and videomaking your audience is interested in.

If you have some published content that is not time-sensitive, you will most probably be able to gain more traffic once you update the description and title of the videos, and enrich them with keywords, tags, and links that will make the content more searchable.

In case you want to update not only the description and searchable terms of the video, but the content as well, you can go through all of the steps above, and also add a link to a new, updated video.

This way, you will be able to drive traffic and bring in new viewers to both your new and old videos.

Optimize Your Video’s Metadata

Your video’s metadata: filename, tags and meta description are a crucial part of your video’s SEO.

“Tags” are actually the keywords you assign to your videos. Usually, you can assign more than one tag to a specific video. In fact, you should strive to use more tags, but make sure that all of the tags you use are relevant to your video. To ensure that you pick the right tags, use Google keyword planner, and check suggested queries on Google. Test your keywords by typing the words and phrases in the search box on Youtube. Testing is important since the number of viewers for a topic is not the same on Google and Youtube.

Next, you should come up with a description. A good rule of thumb is to mention your primary tag (keyword) a couple of times in the copy for your video description. YouTube provides you with 5000 characters worth of space to come up with a description for your video. Wise vloggers make the most out of what they are given.

Finally, spare a couple of minutes and rename your video file. Make sure to use your primary keyword as your video filename, instead of leaving it generic.

Make Quality Your Primary Concern

Although quality is not a guarantee that your content will be seen, even if you use all the SEO techniques from your bag of tricks, you will not be able to capture people’s attention if you don’t offer well-made content.

No one expects for your videos to perfect from the very start, but if you pour enough effort into your content creation practice, you will get better at it with every new piece. Of course, it would be great if you can afford to hire professional help to create your videos, but even if that’s not something within your budget, you can definitely learn how to create better-looking and more enjoyable videos with all the lessons and tutorials available on the internet.

Note that quality is not only a visual category. Your content also needs to be relevant and informative and addressing your customers’ pain points clearly. Find out what your target audiences search for and try to answer those queries the best way you can.

Good content packed in a professional looking video is a must for success.

Integrate Videos into Your Other Content

Chances are, YouTube is not the only platform where you publish your content. If you have a blog or a website apart from your video channel, you should consider integrating your video into your other platforms.

Integrating videos is beneficial for two very good reasons. First, videos increase the interactivity of the content, and it can deepen your take on a particular topic. Second, embedding engaging videos can not only attract visitors, but it can also increase the time visitors stay on your webpage. With time being one of the primary factors used by Google to determine whether your page should be ranked for a keyword, if you manage to achieve getting users that stay for longer than five minutes on your page, you will notice an improvement of your webpage rankings.

So, video SEO does not only improve the traffic and rankings of the video itself but also presents a way to improve the web page’s position on the SERP.

To yield the best results, there are a couple of things to consider.

• Avoid embedding more than one video to a single page.
• Once Google fins a video on a page, it will ignore all other videos embedded on the same page that it stumbles upon after that. The first video is given preference, so find the most relevant video to a particular page and publish that one.
• Don’t embed the same video to different pages on your website.
• It might sound counter-intuitive, but embedding the same video on more than one page will create internal competition on your website. That is to say, when someone searches for a particular query, Google will have to decide which result is more relevant, and show it at the top of the SERP – so your pages will compete against each other and their chances of showing up on the first page of Google’s results will be pretty low as opposed to the instances when your video is published on a single page.

Harness the Power of Transcription

You probably know that search engine bots use text for indexing. So how do you link your videos to more text, and help them get indexed?

Although your video’s metadata consists of words that can get indexed by search engines, you shouldn’t rely solely on metadata to convey the information about your video.

Instead of doing just the basics, step up your game and offer video transcripts as well. Transcripts will help search engines to understand your videos and rank them better. But getting to use your keywords a couple of more times is not the only thing what makes transcripts a must-have in your video package – transcripts will also add value to your offerings and improve your target audience’s user experience.

Don’t Forget About Social Media

Social media platforms are as powerful as ever, offering great opportunities to expand your user base and leverage the power of shareable content to drive more visitors to your website.

Lately, all of the widely used platforms have made efforts to make videos more accessible. Facebook has been working towards optimizing the platform for videos for a couple of years now. Instagram another one of the social-media-video leaders, with the launch of IGTV, which is quite similar to YouTube, allowing users to publish longer videos, as well as with the widely popular live videos, which are short, easily manageable videos, great for setting up viral, highly engaging social media campaigns.

Final Notes

Video is a powerful way to increase user engagement, drive traffic and boost conversion rates. Moreover, videos are fun, easily shareable, and can be a great way to build authority and increase awareness, streamlining the link generation process.

Video SEO is a technique that not only allows video creators to increase the visibility, reach and position of their videos but also maximize the time their visitors spend on the website and thus positively affect the website’s ranking on the SERP.

With YouTube being the leading video platform, and one of the largest search engines in general, your optimization efforts should start with YouTube. Search for YouTube targeted keywords, and pay attention to search suggestions, as they show the pattern of queries most YouTube visitors make. YouTube is very similar to Google in terms of ranking. Just as Google uses time spent on a particular page as one of the key ranking factors, YouTube measures time spent watching a video. Google measures shares and social media engagement; YouTube measures video comments. The same goes for using click-through rates of SERPs as a way to determine a content piece’s ranking.

So, although videos are optimizable – you can optimize the tags, description, and filename of a video to maximize its chances of ranking high, it is ultimately the video’s relevance and content that will determine whether your users like, share and spend time watching your videos or not. So, do your research, not only in terms of what your target audience is interested in, but also about what your competition is doing, and the ways you can create content that is more informative than what the market is currently populated with.

Getting Your Video SEO Game Strong in 2019
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How would you like to increase your conversion rate by 10-15% in just 10 minutes?

That’s exactly what UseProof does for you. UseProof increases your company’s conversions by simply using social proof.

Think about going to the movies. How do you choose which movie to see? In most cases, it’s because a friend recommended it.

The same thing happens in business. When you see others purchasing or using a product, it says to you that if they use it, it must be good and you should use it too.

The best and easiest way to get real social proof is through UseProof.

What Is UseProof?

UseProof is a software where you can set up campaigns to capture site visitors and use them to your advantage, namely to state if they download a report or buy a product.

Using UseProof to gather social proof has its advantages. It increases conversions, usually 10-15%; builds credibility and trust; creates fear of missing out in site visitors; decreases cost per acquisition; allows you to prove results with built-in A/B split testing; easy setup; and customizes your brand.

UseProof gives you the edge in your business so you can skyrocket your leads, conversions, and impact.

Why Does Your Business Need Proof?

You may be wondering why it’s even necessary to have social proof. That’s a valid question to consider.

The answer is it’s not necessary. Some businesses do just fine without it.

However, in order to maximize your conversions and build that trust with potential customers, you need to show proof of others doing what the site visitor is considering.

Psychology comes into play here. Many times we do, buy and accept things because someone recommended those things to us.

Whether we realize it or not, we rely heavily on social proof. Some examples of what others influence us with is what kind of product to buy, where to shop, what book to read, what movie to see, etc.

That is why using social proof in your business will help increase your conversions. It confirms to the potential customer that what you have to offer has been accepted by others, so they should buy too.

And for many businesses out there, including Oprah, Lottery, Speedo, and many others, UseProof is the preferred choice to capture and use that real social proof.

UseProof Features

UseProof has many features that make it stand out from the competition. The Basic plan has the least amount of features, but still gives you access to the key features needed to make this software help your business.

Some of the key features are unlimited notifications, unlimited websites, A/B testing, conversion analytics, recent activity, live visitor count, hot streaks, conversion cards, and priority support.

More features are added to each plan as you increase the plan you choose to use.

For example, the Basic plan does not have live visitor count, hot streaks, conversion cards or priority support, but some of the higher level plans do.

The features offered under any of the plans are going to help your business and increase your conversions significantly.

UseProof Pricing

Pricing depends on how many monthly site visitors you have. They have a monthly option as well as a yearly option.

Choosing the yearly option, though you pay upfront for the entire year, is cheaper than the monthly option by giving you two months for free and doubling your visitor cap.

There are various plans to choose from namely Basic, Pro, Business, Premium, Platinum, and Enterprise.

The Basic plan is when you have 0-1k visitors to your site and costs $29 per month or $290 per year, which ends up averaging out to $26 per month.

The Pro plan is for websites that get between 1k-10k visitors. It costs $79 per month or $790 per year.

The Business plan, for 10k-50k site visitors, costs $129 per month or $1290 per year.

The Premium plan is for sites that get 50k-100k site visitors and is $199 per month or $1990 per year.

The Platinum plan is for websites that have 100k-300k visitors. It costs $299 per month and $2990 per year.

The Enterprise plan is a little different than the other plans. It’s for 300k or more site visitors, but the pricing is custom, worked out beforehand with the company.

Become a Partner

One way to maximize the power of UseProof in your business is to become a partner. By doing so, you earn a 30% recurring commission of every sale made. All you need to do is join the partner program, share your link, and get rewarded.

The customers who sign up for UseProof through you need to be a customer for at least two months before you’ll be paid. However, once they pass that two month mark, you start accruing a 30% commission.

UseProof shows real people taking real action on your website. If you’re ready to start earning more money by increasing your conversions immediately, UseProof is the tool for you.

Sign up for UseProof today

UseProof: An In-Depth Review (2019)
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SEO stands for Search Engine Optimization and is a great method to drive traffic to the offers you promote. What’s really cool about using SEO as one of your strategies is there’s very little if any overhead, it can all be completely free.

When done right, SEO is a strategy that can skyrocket your business and give you much more success.

But what’s the best way to learn how to use SEO to your advantage? The SEO Affiliate Domination Course by Greg Jeffries.

In the SEO Affiliate Domination course, Greg teaches the exact methods he used to get to multiple six figures. He walks you through step-by-step how to do it for your own business.

And in this SEO Affiliate Domination review, you’re going to get an insiders look into that course. In this review, I’ll go over what it covers, why it’s important to your overall strategy, and how you can get a taste of it for free.

What Is SEO Affiliate Domination?

One common desire of most marketers is to have passive income. It’s the end all be all, the holy grail of online marketing.

The SEO Affiliate Domination course teaches you just that. You put in the work up front and reap the rewards of passive income for years to come.

This course will teach you how to consistently earn $100-200 per day. This is the course of all courses when it comes to Search Engine Optimization and can be your ticket to financial freedom if you apply the tactics taught in the course.

Why Do I Need a Course?

SEO is a complex method for driving traffic to offers and websites.

There are many parts to consider that play into the success or failure of this strategy. To have clear direction on exactly how to do it, even step-by-step, is like having someone put money in your pocket.

SEO is also very competitive. You’re competing with some of the major corporate companies in the world for a piece of the pie that so many are trying to get their hands on.

To have a course that teaches you how to skirt around the competition is invaluable. The SEO Affiliate Domination course walks you through what to do in order to drive massive amounts of traffic.

To figure things out alone without this course is to exponentially increase the amount of time it will take to become successful at SEO. You would be reinventing the wheel.

To have and follow the SEO Affiliate Domination course is the biggest shortcut to success you can take when using SEO.

What All Does the Course Cover?

SEO Affiliate Domination covers everything you need to know to use SEO as one of your strategies and make it work for you.

This course teaches how to skirt around the competition, making a competitive strategy easy picking. It also covers what tools you need and how to get them at little or no cost. Strategies are also taught on how to roll in tons of traffic, and unique scaling strategies for different niches.

The SEO Affiliate Domination course also teaches a step-by-step guide that helps you know how to create cash flow from your marketing campaigns. This step-by-step guide is both beginner-friendly and useful for the veteran marketer.

Within this course is a world of unique methods and strategies that, when applied, reap massive rewards.

How Much Does SEO Affiliate Dominations Cost?

All this sounds great, but I’m sure the question on your mind is ‘how much is this going to cost?’

The SEO Affiliate Domination course currently costs a one-time investment of $497, which is a steal. You may have just swallowed your gum after reading that. But considering the fact that this course will lead you to financial freedom, it’s worth it.

It’s a course worth much, much more than the cost.

But, it gets even better.

Once you earn back what you pay for the course through SEO or by promoting it as an affiliate, Greg will give you back the money you paid for the course. So in reality, the course could be yours for free.

Greg Jeffries has removed all the stumbling blocks in your way to success.

How Can I Get a Taste of It for Free?

One way you can get the course for free is by earning back the money you spent to buy the course. But there’s another way to get a taste of the course for free.

There is the option to sign up for a small portion of the course for free. It gives you an idea of what it’s like and if you like it. You get an email every day for several days teaching you different SEO strategies.

That way you can get your feet wet and start your journey with SEO without the risk of paying for the full course.

Though the full course is much more in-depth and worth the cost, some people find it hard on their wallet at the time, but still want to get started with the strategies.

If that’s you, try the free mini-course Greg offers.

Delaying your SEO strategy for your business can only hurt your overall success. So start today and see those desired results come rolling in.

SEO Affiliate Domination Review
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Fun fact:On-page SEO makes up about 70% of the reason your website ranks well on Google. Backlinks only contribute up to 30%!

The takeaway?

If you want your website to rank on top of search results, on-page SEO is something you simply can’t ignore.

Sadly, most newbie marketers still feel on-page SEO is only about titles, keywords and meta-descriptions.

The truth is, it’s so much more than that!

And with all the crazy competition out there to win that sweet spot on Google’s first page, you need to get most (if not ALL) of your techniques right.

Here’s a quick (and practical!) infographic on how to perfectly optimize your posts and pages, and rank better on search engine results:

15 Elements of a Perfectly Optimized Page
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We created the definitive list of the best Google Chrome Extensions for SEO. And we want to share it with you.

Here’s the thing: the Google Chrome web store has a virtually limitless access to tools that can help your business improve its SEO strategies.

However, how many of those extensions actually add value to your business? Which ones should you try?

We experimented with hundreds of extensions from the web store and curated the list to come up with the 15 best Google Chrome extensions for SEO:

• BuiltWith
• BuzzSumo
• Ghostery
• Grammarly
• HubSpot Sales
• Hunter
• Keywords Everywhere
• Link Grabber
• Majestic Backlink Analyzer
• MozBar
• Nina Outreach Lite
• Page Analytics by Google
• Page Load Time
• Redirect Path
• SEO Quake

As you can see, we ordered them alphabetically. This list includes both free and paid extensions, although all of the latter have free features for you to try.

Let’s review each one.

Review of the Best Google Chrome Extensions for SEO

BuiltWith

First on our list of the best Google Chrome extensions for SEO is BuiltWith. This extension gives you information about how a website was built by tracking and recognizing several of its features. It can track widgets, analytics, frameworks, publishing platforms, advertising, CDNs, standards, and hosting software. You can really understand how amazing websites, including your competitors’, work.

Click here to add the BuiltWith extension to Google Chrome right now.

BuzzSumo

BuzzSumo is an extremely popular service for keeping up-to-date on social media trends and influencers. With the Chrome extension, you can view how many times each piece of content has been shared on different social media channels. The Pro version also lets you see backlinks and who shared what.

Click here to add the BuzzSumo extension to Google Chrome right now.

Ghostery

Ghostery is the perfect Google extension if you want your business to have some privacy. How? By blocking websites and web services that track you, such as Google Analytics. Another major advantage of using Ghostery is that it makes your website load much faster.

Click here to add the Ghostery extension to Google Chrome right now.

Grammarly

Grammarly is the go-to Chrome extension for spelling and grammar corrections. You can use Grammarly all over your business, not exclusively for SEO. However, writing in proper English is a key factor for your business to rank high on search engines, so consider keeping Grammarly in mind when writing web pages and blog posts.

Click here to add the Grammarly extension to Google Chrome right now.

HubSpot Sales

HubSpot is one of the main digital marketing tool providers. Their HubSpot Sales extension is easily one of the best Google Chrome Extensions for SEO. Their email tracker keeps track of the emails you send. It’s the easiest way to know if your leads are actually opening your emails. This is the perfect tool to know how your leads feel about your email marketing content.

Click here to add the HubSpot Sales extension to Google Chrome right now.

Hunter

Hunter is one of those extensions you couldn’t even imagine you needed. It finds the person behind a certain website and tracks down its contact information, social media and job experience. Use Hunter whenever you want to contact a business owner directly — and not some employee who handles their contact forms.

Click here to add the Hunter extension to Google Chrome right now.

Keywords Everywhere

If you’re looking for the best Google Chrome extensions for SEO keywords, look no further. Keywords Everywhere shows you the main keywords… everywhere. Google, Amazon, YouTube, even Google Search Console! Keywords Everywhere keeps track of the search volume and CPC for all the keywords your business is currently targeting — or should begin targeting.

Click here to add the Keywords Everywhere extension to Google Chrome right now.

Link Grabber

Have you ever wanted to extract links from a website and display them on a separate tab? That’s exactly what Link Grabber does. It also has some extra features, such as blocking links from domains you can set yourself and extracting your links to a spreadsheet.

Click here to add the Link Grabber extension to Google Chrome right now.

Majestic Backlink Analyzer

Majestic Backlink Analyzer is the perfect Google Chrome extension for quality backlinking. It lets you know the number of backlinks to a certain website, and how good those backlinks are. We are also big fans of the history chart that Majestic Backlink Analyzer offers, to keep track of backlink history.

Click here to add the Majestic Backlink Analyzer extension to Google Chrome right now.

MozBar

You can’t have a list of the best Google Chrome extensions for SEO without mentioning Moz. Their extremely useful extension, MozBar, gives you all the Moz metrics in a very simple display. Keep track of a domain’s authority, check for issues, extract Google SERPs, perform custom searches and more.

Click here to add the MozBar extension to Google Chrome right now.

Ninja Outreach Lite

If you use Ninja Outreach, then you probably already know about the Ninja Outreach Lite extension. If you don’t, here’s what you should know: Ninja Outreach shows you information about the website you’re visiting, including amazing stats such as monthly visits, RSS feeds, contact information, etc. Ninja Outreach Lite is their quick, lightweight Google Chrome extension.

Click here to add the Ninja Outreach Lite extension to Google Chrome right now.

Page Analytics by Google

We couldn’t do an article on the best Google Chrome extensions for SEO and leave Google’s own Page Analytics off the list. Page Analytics by Google is an excellent tool if you want to know how people use your website. How many visitors are there on your website right now? Are they clicking the call-to-action buttons you want them to click? Page Analytics by Google also offers easy access to Google Analytics’ data such as page views, average time on page and bounce rate.

Click here to add the Page Analytics by Google extension to Google Chrome right now.

Page Load Time

Page Load Time is a simple yet extremely useful Google Chrome extension that gives you the information on your website’s page load time, including a detailed list of the events.

Click here to add the Page Load Time extension to Google Chrome right now.

Redirect Path

Redirect Path is one of the best Google Chrome extensions for SEO and affiliate marketing businesses. With Redirect Path, you can know exactly where a link is taking you, because this extension shows the complete web URL — and not merely what the website developer wants to show.

Click here to add the Redirect Path extension to Google Chrome right now.

SEO Quake

SEO Quake is another one of our favorites, and one possibly the most complete out of all the best Google Chrome extensions for SEO. SEO Quake is an extremely complete extension with numerous tools that allow you to analyze Google searches, examine metrics, track links, find on-page issues, and more.

Click here to add the SEO Quake extension to Google Chrome right now.

Other Google Chrome Extensions for SEO

Did we miss any of the tools you use? Can you think of another extension that deserves to be in the list of the best Google Chrome extensions for SEO?

Here are some honorable mentions that didn’t make our list but still can help your business with SEO:

• Broken Link Checker
• Buffer
• Seerobots
• Check My Links
• FATRANK
• Google PageSpeed Insights
• SEO Search Simulator by Nightwatch
• NoFollow
• Open SEO Stats (Formerly: PageRank Status)
• Wappalyzer
• WebCache

Start Using the Best Google Chrome Extensions for SEO

We’ve given you a list of the best Google Chrome extensions for SEO. Now start using them and get your website to the top of the rankings!

Sales Funnels and The Art of Storytelling
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You should optimize your website for mobile SEO. There’s no doubt about it.

According to a recent study by SimilarWeb, the percentage of mobile traffic is up to 63%, compared to 37% of desktop computers.

That same study shows that mobile users tend to spend more time on websites than they ever did, and average click-through rates from mobile devices are going up.

Evolution of device used to navigate the internet, from Stone Temple

Web usage is rapidly shifting from desktop from mobile. It is a trend that will continue in the following years.

Is your website prepared to receive mobile web traffic? And are you attracting all these mobile device users?

These are the topics we’ll talk about in this article:

• Why optimize your website for mobile SEO
• How to optimize your website for mobile SEO
• Responsive design
• Page load time
• User-friendly design
• Traditional SEO for mobile devices

Why You Should Optimize Your Website for Mobile SEO

You probably know that you should optimize your website for SEO. That’s how you get more traffic and convert leads into customers, isn’t it?

But did you know that you should also optimize your website for mobile SEO?

The difference between mobile and desktop

There are some important differences between regular SEO and mobile SEO. It’s important you understand these differences to achieve the results you’re after.

According to Google, mobile SEO is mainly about optimizing a website for smartphones and other portable devices. Not modifying what is displayed, but rather how it is displayed.

This implies that other SEO techniques, such as keywords and backlinking, might not be as relevant in mobile devices as they are in desktop and laptop computers.

What is optimizing a website for a mobile device? As we’ll see, there are two important factors: design and speed.

Why are these factors more important when it comes to mobile devices than they are on desktop computers?

Action: Visit your website from your smartphone. Do you notice any problems with it? Does it load fast enough?

Why responsive design and load speed affect mobile devices more

When accessing a website through a desktop computer, it is assumed that you have an excellent internet connection — wifi or ethernet — and a widescreen. Therefore, almost every single website will load fast and will be displayed as the designer intended.

What happens on a mobile device?

Usually, smartphones have much lower RAM and processing capabilities than desktops and laptops. They are slower machines.

Plus, internet connection is typically slower for smartphones, either because they are connected via 3G or LTE, or because the wifi antenna isn’t as powerful as it is on a laptop.

Mobile devices are also smaller than desktop computers. The screens might vary in size between 4 and 8 inches, nowhere near the size of a desktop computer.

Have you ever tried to access a website on your phone and realized that it was impossible to navigate? The problem was most likely one of the two: either the website took too long to load, or its design didn’t adapt to the screen size.

Average load time for non-bounced and bounced sessions, from Google

Responsive design and load speeds are the two main topics you should focus on when looking to optimize your website for mobile SEO.

How to Optimize Your Website for Mobile SEO

Since smartphones are so popular, it is mandatory to optimize your website for mobile SEO. To do so, you should look to improve your responsive design and reduce your load times.

Let’s have a look at the best practices to achieve these goals.

Responsive Design

Responsive design is the method that a website uses to reorganize its content depending on the screen size.

Certain objects of your website should be reduced, such as titles, text and pictures. Others should be eliminated: menus, videos, maps.

How do you choose what to do with each web page? Well, if you’re not a web designer or webmaster, this shouldn’t really be your task.

If you have a web designer on your team, then make sure to request a responsive website.

If you’re using templates for your website — this is usually the case for WordPress websites — then you’re most likely safe.

However, you can check the responsiveness of your website with different tools, such as Responsive Design Checker.

Action: Try Froont, a responsive design tool with a visual editor for websites.

Page Load Speed

As we explained, reducing your page load speed is an essential step to optimize your website for mobile SEO.

But how do you do it? Using a responsive design should improve your page load times, since fewer objects will need to load in each web page. But it might not be enough.

Our recommendation is that you try to avoid filling your website with unnecessary content. Give the visitors the information they are looking for, and leave the rest for another moment.

How about some emails? If you keep a simple layout for your website and convince visitors to sign up for a newsletter, you can deliver your content in a different way: email marketing.

Action: Use GetResponse to manage your email marketing

User-friendly design

Once you have implemented a responsive design and you have reduced your page load times, you can think of new ways to optimize your website for mobile SEO.

User-friendly design is a great way to go. Help your users navigate through your website in a simple fashion. Incentivize them to engage with clear call-to-action buttons and notifications.

Action: Use Proof to display real-time engagement and activity on your website

Best Practices to Optimize Your Website for Mobile SEO

We have explained why you should optimize your website for mobile SEO, and we’ve given you 3 simple examples of how to do it.

But what about traditional SEO techniques and methods? Are keywords no longer important in mobile SEO?

Not at all. As we mentioned, because responsive design and page load times are more important in mobile devices than they are in desktop computers, mobile SEO focuses on these topics.

However, titles, descriptions and content that includes popular keywords are still extremely important for mobile SEO.

In fact, because typing on a smartphone is different from typing on a keyboard, the search terms vary from one device to the other. You should update your list of keywords to find out which ones are more popular for users searching from mobile devices.

Action: Use SEMrush to find popular keywords for mobile devices

Now it’s up to you to optimize your website for mobile SEO. And remember, if you ever feel overwhelmed about implementing an SEO plan for the mobile version of your website, contact us for an absolutely free, no obligation strategy session, today!

How to Optimize Your Website for Mobile SEO
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Are you a trying to find Google Search Console tools for beginners as an alternative to increase web traffic?

Or are you an advanced user looking for tips on how Google Search Console can help you increase conversion and click-through rates?

This is the article you are looking for! We will discuss Google Search Console tools for beginners and advanced users in the following order:

• A definition of Google Search Console
• Why you should use Google Search Console
• Search Analytics Report
• Crawl Errors Report
• Use Fetch as Google
• How to improve titles and meta descriptions
• How to optimize keywords for mobile devices
• How to analyze click-through rates
• How to understand performance variability

But first, what is Google Search Console?

Google Search Console: What It Is

Google Search Console, which we will call GSC from now on, is a powerful free tool offered by Google.

GSC used to be called Google Webmaster Tools, and that’s exactly what it is: it is a tool for webmasters and mastering the web performance of your site.

This is Google’s definition of GSC:

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

GSC is one of the many free tools that Google offers for monitoring and optimizing web traffic.

You have most likely heard about Google Analytics. Well, GSC is not as popular as Analytics, but it is much more powerful — and more useful when used correctly.

Google’s algorithms are usually seen as rather mysterious. To be among the first results of a Google search, it is necessary to combine different SEO methods, such as keywords, backlinks… and the knowledge you can get from GSC.

How can GSC help your website’s ranking?

Action: Watch this 1-minute video about Google Search Console tools for beginners.

Why You Should Use Google Search Console

According to Google, there are two main reasons to use GSC: to monitor your site’s performance in Google Search results, and to discover how Google Search sees your site.

In fact, here’s how Google answers the question ‘Why use Search Console?’:

Monitor your site’s performance in Google Search results:

• Make sure that Google can access your content
• Submit new content for crawling and remove content you don’t want shown in search results
• Create and monitor content that delivers visually engaging search results
• Maintain your site with minimal disruption to search performance
• Monitor and resolve malware or spam issues so your site stays clean

Discover how Google Search—and the world—sees your site:

• Which queries caused your site to appear in search results?
• Did some queries result in more traffic to your site than others?
• Are your product prices, company contact info, or events highlighted in rich search results?
• Which sites are linking to your website?
• Is your mobile site performing well for visitors searching on mobile?

GSC can give you insight into how your website and its content is performing on Google Search, and it also provides the tools for you to improve your results.

Action: Add and verify your website on Google Search Console.

Google Search Console Tools for Beginners

GSC offers several tools that can be used to improve web traffic and increase conversions. Let’s have a look at the three most important Google Search Console tools for beginners.

Search Analytics Report

The Search Analytics Report is Google’s search equivalent to Google Analytics. It allows you to see how often your site appears in Google search results.

GSC Search Analytics Report is extremely versatile and includes several filters that let you have a pretty clear idea of who is finding your website.

You can filter your results by keywords, dates, and devices. You can also see your click-through rates and how they vary over time.

The Search Analytics Report is the first tool you should try. Once you add GSC, visit the Search Analytics Report to see how your website is doing.

Action: Visit the GSC Search Analytics Report

Crawl Errors Report

Google’s Crawl Errors Report is a tool for understanding why some URLs in your website don’t show up on Google searches.

When was the last time you checked to see if every single website was showing up in the results? With Crawl Errors Report, there’s no need to do it yourself.

Crawl Errors Report has two sections: site errors and URL errors.

Site errors report errors that didn’t allow Google to access your entire website. URL errors refer to specific URLs that had errors listed in those particular pages.

If you don’t want to miss out on any web traffic, you should access the GSC Crawl Errors Report from time to time and check if everything is okay.

Action: Visit the GSC Crawl Errors Report

Use Fetch as Google

Fetch as Google is another extremely useful tool from GSC. It allows you to test how Google renders a URL on your website.

Basically, Fetch as Google gives you an insight into how Google accesses a certain page on your site. Is there any content or resource that is blocked from Google?

Fetch as Google is extremely useful when it comes to debugging rendering issues on your site.

Did the Crawl Errors Report indicate any errors on your site? Then you should use Fetch as Google to understand what is going on.

Action: Visit the GSC Fetch

Google Search Console Tools to Get Higher Rankings

We presented the most important Google Search Console tools for beginners and advanced users. How can you apply them to improve your web traffic and get more conversions?

Improve Titles and Meta Descriptions

Titles and meta descriptions are extremely important.

Unlike traditional advertisement, Google searches don’t give you too much freedom when it comes to creating attractive content. All you have is plain text, and you should do your best to engage users to click on your website and not on your competitors.

Keep your titles and meta descriptions short yet informative. You want to let people know what your content is about.

However, don’t forget about SEO. Use the GSC Search Analytics Report to understand how your website is ranking for your desired keywords.

Action: Use the Search Analytics Report to find out how your website is ranking for different keywords and write down the ones you would like to improve.

Optimize for Mobile Keywords

Did you know that most of the web traffic comes from mobile devices? People don’t search for the same words on a laptop and on a smartphone.

Thanks to the Search Analytics Report, you can identify which keywords people are using to find your website. Then you can put some serious effort into those keywords.

Using mobile SEO isn’t completely necessary, but it is highly recommended. If you’re not happy with your current results, focusing on mobile web traffic could be the right solution.

Action: Use the Search Analytics Report to find the keywords that users search to find your website from mobile devices.

Study Your Click-Through Rates

Search engine success is divided into 2 categories: first, your website’s ranking; second, your click-through rates.

There’s no point in being the top result for hundreds of keywords if no one is clicking on your website.

Thanks to the GSC Search Analytics Report, you can solve this problem. All you need to do is study your click-through rates for different keywords.

What do you see? What are your conclusions?

You should try to find keywords with high rankings – many impressions – but a low click-through rate. Why?

Because those pages need to be improved. You need to modify your title and meta description and optimize the content for mobile devices. Or maybe there’s something else.

Sometimes the low click-through rates are due to errors in your website. To check for those, use the Crawl Errors Report. If you find any errors, use Fetch as Google to solve them.

Action: Use the Search Analytics Report to find keywords with low click-through rates, and Crawl Errors Report to check for any errors.

Google Search Console Tools to Understand Your Performance Variability

We explained the essential Google Search Console tools for beginners and advanced users, and how you can use them to improve your web traffic and conversions.

Now it’s your turn to experiment with the Search Analytics Report, Crawl Errors Report and Using Fetch to get the results you’re looking for.

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Website owners and marketing teams have their work cut out for them. With so many different tools, platforms, and even agencies on the market today, it is difficult to make the right decision that will suit your marketing needs.

During our discussion today, we will walk through the Ahrefs SEO platform and why Ahrefs is the best choice for your marketing team.

We’ll cover the following:

• How important is SEO to online marketing, and what are the basics you need to know?
• Learn why using a marketing tool is so important to your marketing efforts.
• The basics of Ahrefs: where it came from, what it is, and what it does.
• Ahrefs pros and cons.
• Reviews of Ahrefs from professionals in the marketing field.
• Why Ahrefs is better than their competitors.
• Pricing/package options available.

There’s a lot to cover, so let’s get to it!

What is SEO and why should I care?

Chances are if you are reading this article, you already know the answer to that question, but let’s review to be certain. SEO stands for Search Engine Optimization. It is the process by which your website and online presence are ranked on Google, Yahoo, Bing, and other search engines. It is how people find your business, and it is basically how you earn more customers.

SEO has many different factors that comprise the entire system, and the world of SEO is ever changing. Keeping up with trends and best practices can be a little daunting, but here are the main things that you should remember.

1. SEO comes in two forms: organic and paid. Organic SEO is the way that a website is ranked based off of keywords, meta data, backlinks, website content… anything that is displayed on your site without costing you a penny. Paid SEO is the opposite. You are creating paid ads to place on websites that advertise your product. There are also options to purchase keywords with the major search engines, allowing your website to display at the top of Google, based on a customer’s keyword search.
2. Many factors increase your rankings on search engines. Good website content, backlinks from reputable websites, social media presence, and settings that happen during the set up and maintenance of your website.
3. SEO is not an easy skill to master. Search engines are constantly changing the way they crawl websites and the formula that they use to rank sites varies based on the factors listed above.

The SEO pyramid created by SEO Moz is a wonderful way to visualize the importance of each factor we discussed above. The fact is this: having a great SEO plan can make or break an online business, and this is why hiring a professional can be the best thing for your marketing team.

Why do I need a marketing tool to help manage my SEO?

Like we discussed above SEO is not something that one person can master. Many areas of SEO are a mystery even to the professionals in the field since search engines do not want to share their ranking formulas with the masses.

However, marketing platforms are created to make the life of businesses owners and their marketing teams easier.

Experts in the world of SEO dedicate their time and energy to learning everything that makes an SEO campaign successful. Through research, passion, and a little bit of trial and error, SEO agencies have created many different tools to assist business owners, making their online businesses as successful as possible.

SEO tools take away some of the guesswork and manual processes of creating a successful campaign.

Many tools include ways to manage your social media sites, allowing you to post to all platforms from one central dashboard. Tools also include analytic tracking, keyword analysis, and ways to track what sites are linking back to your website – and how they’re impacting your SEO rankings.

Compiling all of this information can be challenging, which is where an SEO tool comes in handy. The data is at your finger tips with just the push of a button. Reports are typically generated at your request, and some tools will even run comparisons of your site against others within your niche market.

To become successful in the online marketplace, an SEO tool is mandatory.

What is Ahrefs?

Ahrefs is an SEO tool that provides analysis of a website’s SEO results. It consistently changes to stay up with the latest trends of the SEO world, and their main focus is on two areas – backlinks and data.

Ahrefs began in 2011 when they launched version one of their Site Explorer. This tool shook up the SEO world by providing a huge advantage to users by focusing on analyzing backlinks – something that had not been previously focused on in depth within other SEO tools.

But that’s not all Ahrefs does. It has turned into more than just a backlink tool and into more of a big data tracker. Take a look at Ahrefs’ core data numbers:

This is telling is that in every 24 hour period, the Ahrefs website crawlers visit over 6 billion pages and indexes every 15 – 30 minutes. It’s that kind of work that makes Ahrefs the second fastest web crawler, only losing out go Google!

What does this mean for their users? It means that Ahrefs’ crawler is the best of the best, and Ahrefs users are getting the most up to date data imaginable, allowing them to tailor, and change, their marketing plans with little notice.

More than just a backline tracker!

Ahrefs started out as a backlink tracker but has now grown into much more than that. Ahrefs has morphed into a robust SEO tool with many different options to monitor your website and your business’ SEO results. Ahrefs offers:

• Site explorer
• Keyword explorer and generator
• Content explorer
• Rank tracker
• Site audit
• Domain comparison
• SERP checkers
• And much more!

Each tool is designed to make the lives of marketing teams easier by providing big data in one dashboard.

What does each tool do?

Ahrefs takes SEO data and simplifies it, but what tools are right for the needs of you and your team? Let’s learn more about what each tool does!

• Site Explorer: the Ahrefs Site Explorer is actually three different tools combined into one interface. Site Explorer includes Organic traffic research, Backlink checker, and Paid traffic research. With this tool you can track competitor’s keywords and discover what words bring in the highest traffic from a customer search.

Site Explorer also includes research on competitors paid search campaigns, and the Ahrefs infamous backlink tracker, allowing you to see what websites are linking to your competitors.

• Keyword Explorer: Ahrefs has one of the most competitive keyword research tools on the market. Keyword Explorer has an entire database of over 3 billion keywords, and recommends great keyword ideas to keep your content fresh and competitive. Over 100 countries are supported by Ahrefs keyword databases to ensure that data is complied not just for US keywords, but other countries as well.
• Content Explorer: This tool is perfect for writers and content marketers. Any website or keyword that is entered into the tool will create a list of most popular articles from social sites like Twitter, Facebook, and Pinterest. In addition to the social aspect, Content Explorer displays how many views are generated on each article, and what website domains are linking directly to the article.
• Rank Tracker: With Rank Tracker you get detailed reports emailed directly to your inbox. This report will detail your rankings against your competitors, broken down by search engine position, traffic amounts, SERP features, and much more.
• Site Audit: an SEO site audit monitors and improves the SEO health of your website. As we discussed previously search engines use over 200 different factors in deciding how to rank your website on a search engine. Many other SEO tools overlook large amounts of technical issues, not including them in audits of your websites. But Ahrefs crawls every inch of your site and runs a report on all aspects to help fix your overall website health and fix all potential problems.
• Domain Comparison: This feature allows you to set up five different domains and compare backlink traffic side by side against your competitors.
• SERP Checkers: Ahrefs runs a real time search results page giving you an accurate ranking score and detailed SEO stats. We dive deeper into your domains by helping you understand the difficulty ranking of different keywords against your competitors.

These are just a few of the tools that Ahrefs offers users, and there is more involved within each bullet point than we can write about in this article! To put it simply, Ahrefs is a large tool, incredibly robust and provides detailed information to help your marketing team make the right adjustments to marketing campaigns.

Is it too good to be true?

All of the positive things we’ve discussed about Ahrefs is 100% true. However, let’s give you the opposite side of the coin and talk about reviews from actual users.

Most users that utilize Ahrefs give it five out of five stars, but the one thing that continues to be a theme across reviews is the fact that Ahrefs is not for beginning SEO professionals. It is incredibly detailed, and the information can be a little overwhelming if you do not have a good foundation of SEO knowledge.

The other con of Ahrefs product is the price. Since it does have such a large offering, pricing for this particular tool is not cheap. However, for agencies that utilize the tool daily, it will pay for it self time and time again.

Pricing options for Ahrefs

When you’re looking at different options for Ahrefs, don’t get sticker shock. As we mentioned above, Ahrefs may not be the solution for small, individual users right away. Here is a breakdown of Ahrefs pricing.

• Lite $99/month: This package gives you one user account, five campaigns, 500 tracked keywords every week, 10,000 page crawls each month, and 3 months of ongoing data retention. Content, site, and keywords explorer are also included at a minimized profile.
• Standard $179/month: The standard package is the most popular plan for Ahrefs users. It includes 1 user account, 10 campaigns, 1,500 tracked keywords that are updated every 5 days. You also receive 500,000 page crawls per month and data retention of 3 months. Of course keyword, content, and site explorer tools are also part of the Standard package.

• Advanced $399/month: While the Advanced plan is the highest costing package, it does offer several more things than the Lite and Standard plans. Perfect for agencies, the Advanced plan allows 3 users access to the Ahrefs dashboard, 25 tracked campaigns, 5.000 keywords tracked every 3 days. Your site is crawled 1.25 million times each month, and data is kept in your dashboard for up to 6 months.
• Agency $999/month: This package is perfect for larger agencies allowing 5 users (and you can add more if needed!), 100 tracked campaigns, 10,000 tracked keywords that are updated every three days, 2.5 million page crawls each month, and a year worth of data for comparison against the competition.

While the cost of Ahrefs can be a little overwhelming at first, the package options are well worth investigating. You do receive a free 7 day trial when you sign up for any of the Ahrefs packages, giving you a week to try out the product to see if it is the best use of your marketing dollars.

Looking at the research from Matthew Woodward, it is obvious what Ahrefs can do for you if you are willing, and able to invest in the product!

In conclusion, Ahrefs is a great product!

While there are many different types of SEO tools on the market for you to choose from, Ahrefs is the best tool on the market today. The features that are offered within the tool provide agencies with information that many other agencies do not. Content tracking, keywords, backlinking, all with the ability to compare your results against competitors make it easy to plan out the most competitive marketing plan available for your needs!

Visit Ahrefs to learn more about the products and how to improve your SEO results today!

Why your marketing team needs to use Ahrefs social tools and SEO platform
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