Intro

In this Leadpages Review, you’ll learn about Leadpages and what it can do for you.

With any online business, it’s important to use the right tools to help your business run smoothly and efficiently.

Many online marketers just starting out sign up for a number of different software and tools to help them run their business. They don’t know you can have your business tools together by signing up for Leadpages.

Leadpages helps business owners with its all-inclusive features that simplify running a business by having everything under one roof.

What is Leadpages?

Leadpages is useful software for online businesses to help business owners connect with an audience, build a list, and make more sales.

How do they do this?

With Leadpages, you can create landing pages and marketing campaigns to house your content and share it with the world. Leadpages has a leg up when it comes to online marketing tools for small businesses.

What are Leadpages features?

So what can Leadpages do? It has many features that make business life so much easier.

Here are some of the many features available to Leadpages users and how they help:

Advertising

The features under advertising are automatic Facebook pixel tracking, Facebook and Instagram ad builder, and message-match ads to pages.

These features help you with tracking and ad creating and managing.

Builder

Here’s a list of some of the features under Builder in Leadpages:

• Custom and hidden form fields
• Custom social media preview
• Device-specific preview
• Duplicate and edit
• Digital file hosting and delivery
• Easy drag-and-drop interface
• Image library
• Fast page load speed
• Lead notifications
• Lead gen form builder
• Online sales and payments
• Unlimited page publishing
• SEO-friendly pages
• Unlimited traffic and leads
• And more

Conversion Tools

There are a number of features to help with your conversions. Here are some of them:

• Email trigger links
• Exit-intent pop-ups
• Real-time analytics
• Unlimited A/B split testing
• Unlimited alert bars
• Third-party analytics
• And more

There are so many more features for design and templates, education and support, integrations, publishing, security, and site builder.

Leadpages is loaded with feature after feature to help simplify the path to success for business owners.

Leadpages pricing

There are four plans to choose from with Leadpages: Standard, Pro, Advanced, and Start.

Each plan has a 14-day free trial, so you can try it out before paying. There is also the option of choosing either a monthly plan for each or a yearly plan. By choosing the yearly plan for any of the available plans, you save 39% and get a free domain.

Here are each of the different plans available, what they cost, and what you get with each plan:

Standard Plan

The Standard Plan costs $37 per month paid monthly or $25 per month billed yearly.

Here’s what you get with the Standard Plan:

• 1 site
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email
• 40+ standard integrations
• Facebook and Instagram ad builder

Pro Plan

The Pro Plan costs $79 per month paid monthly or $48 per month billed annually.

Here’s what you get with the Pro Plan:

• 3 sites
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email and chat
• 40+ standard integrations
• Facebook and Instagram ad builder
• Online sales and payments
• Unlimited A/B split testing
• Email trigger links
• 10 opt-in text campaigns

Advanced Plan

The Advanced Plan costs $321 per month paid monthly or $199 per month billed annually.

Here’s what you get with the Advanced Plan:

• Up to 50 sites
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email and chat
• 40+ standard integrations
• Facebook and Instagram ad builder
• Online sales and payments
• Unlimited A/B split testing
• Email trigger links
• 10 opt-in text campaigns
• Advanced integrations
• Includes 5 pro sub accounts
• 50 extra opt-in text campaigns
• 1-on-1 quick start call

Start Plan

There’s one other plan available – the Start Plan. The Start Plan costs $19 per month paid monthly or $15 per month billed annually.

This plan is for people who mostly just need a website. Here’s what you get with this plan:

• 1 website
• Free custom domain (if you choose the annual plan)
• Unlimited traffic and leads
• Mobile-responsive site templates
• Lead notifications
• Tech support (via email)
• Weekly group coaching

There’s a plan to fit any and all of your business needs.

Conclusion

Through this Leadpages Review, you now have an overall understanding of Leadpages and what it can do. You can see why so many online business owners choose to use it.

It simplifies businesses by housing necessary tools under one roof. And it cuts costs by not having a number of different software.

Leadpages makes businesses flow simpler, easier, and faster.

Click here to sign up for your 14-day free trial of Leadpages.

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Intro

Producing content on social media can be a painstaking process. Anyone in social media marketing knows that content is king and that if you don’t provide your audience valuable content regularly, you’re shooting yourself in the foot.

But how do you come up with enough content to share? For many people, it’s a daunting task. That’s why so many social media marketers fail; they let the overwhelming task of sharing content keep them from staying consistent.

Consistency is key in social media marketing. It won’t take long for people to forget you if you don’t share content regularly or stop altogether.

To make things easier on yourself, use a proven formula to schedule what you’ll share and when. The RVL Formula is a great one to use.

In this article, you’ll learn about the RVL Formula and how to implement it.

What is the RVL Formula?

The RVL Formula was initially introduced by Fraser McDonald and is also taught by a well-known social media marketer, Jacob Caris. Many marketers have implemented it and have been very successful with it.

Simply put, the RVL Formula is how you know what to share. RVL stands for results, value, and lifestyle. Each of these is a type of post you should share on social media.

They all have a purpose and by mixing things up, you keep your audience interested in what you share. Nothing bores an audience more than sharing the same things over and over.

And an audience that’s bored doesn’t stick around long enough to become loyal customers.

The right variety, RVL for example, is key to winning at social media marketing.

Results

The first part of the RVL Formula is Results. You want to share your results with your audience. There are a few reasons for this.

One reason is it gives you more authority. People listen to and follow those they feel have authority.

Share the results you are getting from doing what you’re teaching. How has it changed your life? How can it change the lives of your audience?

However, you may not have your own results to share yet. If you don’t, you can share the results of others. This gives weight to the product you’re sharing or promoting.

With results, people are more likely to buy the product. And if you share your own results, they are more likely to buy it from you.

Sharing your results is one type of post you can make and vital to your overall success.

Value

The next part of the RVL Formula is Value. This is the most vital piece of the puzzle in this formula and even in social media marketing. Without it, your marketing strategies will take much longer to work, if they work at all.

There is a law in life called the law of reciprocity. It means if I do something for you, you feel a sense of obligation to return the favor.

In marketing, it works the same way. If I give you massive value, you will feel you need to repay me somehow.

So how do you give value to your audience? Only you can answer that.

Each audience defines value differently. So it’s important you do your homework to find out what your specific audience responds to and appreciates.

Then give them massive amounts of that value.

This part of the RVL Formula is the most important part and what you should focus most of your efforts on. You should post more Value than Results or Lifestyle.

Lifestyle

The last part of the RVL Formula is Lifestyle.

When we say lifestyle, we’re not talking about sitting on a beach wearing sunglasses and a bathing suit.

Lifestyle is all about sharing your life with your audience. Let them in a little. Share what you do for fun, what you enjoy, how you live your life.

For example, you could share a photo of you having a good time at a restaurant with family or friends and explain how hard you’ve worked on your business and how great it feels to relax a little.

Anything to let them see how you’re living your life works, but be sure to keep things positive. You want to show your audience the lifestyle they want to have.

Also, you want your audience to know, like, and trust you. They can only do that if you let them get to know you.

So share some of your life with them.

Conclusion

Using the RVL Formula is a sure way to connect at a much deeper level with your audience. It’s a proven formula that helps you build trust, build relationships, and get loyal customers.

The RVL Formula – Results, Value, and Lifestyle – is the silver bullet to help you become much more successful at social media marketing.

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Having a platform to communicate with your audience is one of the keys to having a more successful business. Some may argue that it’s not necessary, but many have proven that idea is correct. Having a platform equals more eyes on your content equals more loyal customers.

And one of the most common platforms to choose is social media. Social media marketing is one of the most successful marketing strategies out there. It’s also one of the most unsuccessful.

So how do you use social media successfully in your marketing? One way is through a Facebook group.

In this article, you will learn why having a Facebook group is a great idea, how to start and grow one, and how to make it part of your social media marketing strategy.

Why Facebook Groups?

“Do I have to have a Facebook group?”

That’s a commonly asked question in the social media world. The answer is no. But, by having a Facebook group, you are able to grow your target audience organically, or in other words, without paid ads.

A Facebook group enables you to sift through those asking to join your group. You can accept or decline anyone, thus making it easy to narrow down on your target audience.

With a Facebook group, you can schedule posts. So if you’re going to be out of town or have other obligations that would keep you from posting regularly, you can set it up in advance and schedule when the posts go out.

You have a little more liberty in a Facebook group to post about promotions or your own products or services. Do that on your personal timeline and you run the risk of getting your account suspended.

You’re limited in what you can share in other Facebook groups, but having your own Facebook group gives you the liberty to share with your audience what you think is helpful to them.

So how do you start and grow your own group?

Growing from 0 to 100 People

To begin, create your group and put some content in it. You can post or do a few Facebook lives. It really doesn’t matter as long as it’s helpful. You also want a welcome video or post with the rules clearly stated.

You want some good content in the group before you invite anyone to join so it doesn’t feel like a ghost town when they do. And once you have people join your Facebook group, be sure to post regularly.

After you have some good content, reach out to 100 to 150 people via Facebook Messenger who you think would find value by being in your group.

Send a message using their first name and that lets them know you started a new Facebook group. Tell them you want to kick it off with some awesome superstar founding members and would be honored if they joined. Then share the link to your group.

You’re going to have all sorts of responses. Some people will completely ignore your message, some will say no, and others will say yes.

But, if done correctly, this should get your group to about 100 people within the first 48 hours or so.

Growing from 100 to 400 People

The strategy to get from 100 to 400 group members takes place on your personal page. It’s recommended to use a page rather than your personal timeline because doing this on your timeline can lead to having your account suspended, whereas the risk is gone by using a page.

It’s called a yes ladder post. Have something valuable to give away for free, for example, an ebook, and create a post talking about it and how it or the information has helped you.

Then at the end of the post ask if they want it for free and have them comment ‘yes’. Answer every comment with a distinct response, sharing the link to your group where they can get the free gift.

Your group should continue growing over time just with this one post.

Growing from 400 to 1000 People

Growing your group to 1000 people and beyond requires you to set up your personal Facebook profile as a funnel.

Create a cover photo that shows people exactly what you do and how you can help them. The cover photo acts as a landing page with a button and an offer for a free gift. A good example would be a free cheat sheet for your niche.

When people click on it, there’s a link in the description that leads them to your Facebook group where you give them their free gift.

This is something that will work over and over again as people click on your profile, see your cover photo and join your group.

Conclusion

Having a Facebook group is a fun and effective way to use social media in your marketing strategies. It also helps establish you as an expert in your niche and helps you create or grow your brand.

And now that you know how to start and grow one, you can grow your audience with which to share valuable content, build trust, and create loyal customers.

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What Is Digital Marketing?

Are you unsure what digital marketing is? If so, you are not alone. Digital marketing is targeted, data-driven marketing to customers and potential customers online. Digital marketing channels and services include:

• Social media
• Content management
• Analytics
• Business and marketing strategy
• Mobile marketing
• Copywriting
• Design
• Digital publishing

Digital marketing campaigns include media, such as audio, copy and video. It takes a team of several types of people to make digital marketing a well-oiled machine.

The Dream Team of a Great Digital Marketing Company

Creativity

Customers do not respond to the same spiels they have heard for years as to why they need to buy a product. A creative digital marketer will get your brand’s message across while focusing on reaching your primary buyer persona. This includes everything from social media management and the ads displayed online to the copy and images on your site.

They will come to understand your visitor’s intent and use that understanding to convince them to become paying customers. This is accomplished by increasing awareness of your brand, planning and implementing creative advertising campaigns and creating new, innovative concepts based on careful data analysis.

Relationship Builder

With the rise of social media and online interactions, relationship building is more important than it ever has been. These key people often have a massive network of industry contacts at their disposal. Other times, they are industry influencers with huge social media followings.

Relationship builders have an aptitude for planning events, networking and inbound marketing. They often have an inherent charm that they can use to cultivate and nurture useful contacts. Since they are naturally helpful and likeable, they are extremely effective social media managers. These people are crucial for building critical relationships between your company and customers, protect the public reputation of your brand and increasing the reach and visibility of your brand.

The Analyzer

Some digital marketers are naturally analytical. This is a type of person that your team cannot lack. They have a measured approach to strategy implementation and are excellent decision makers because their decisions are based in facts. They serve the role of understanding and interpreting data and communicating the bottom line to the rest of the team. They have strong problem-solving skills and are instrumental in devising effective strategies and budgeting accurately.

The analyzer of the team requires well-presented data, facts and statistics on effective lead generation strategies that will positively affect the bottom line. They set realistic goals, generate leads effective, track your return on investment and measure and monitor progress to make sure you are on track to hit your realistic goals.

The Strategist

Data analysis is great, but then you have to put a plan in place. Strategists are exceptionally organized and make fantastic leaders and project managers. They have an innate ability to seamlessly guide a project from an idea on a whiteboard through its completion.

This type of person loves to develop creative, measurable campaigns with the rest of the team’s input. They work especially well with analytical marketers to help them keep their budget in check and manage expectations. Most of them are excellent communicators and present ideas very well. They are essential for planning and directing marketing strategy, accomplishing the task at hand, setting realistic goals and budgets, managing people and projects and problem solving.

Contact Kaizen Sigma Today

Are you ready to work with an affordable, professional digital marketing company to help you generate more leads and increase your customer base? If you are, contact the experts here at Kaizen Sigma today.

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Why a Digital Marketing Company Is Critical for Success

Access Crucial Skills

It is nearly impossible for most small businesses to hire a team of experienced marketers. Talent may be hard to come by in your area or you may be unable to afford a qualified team. Also, if you do not require certain marketing skills consistently and constantly, it is not financially feasible to hire someone on full-time or even part-time.

Keep in mind, a campaign needs change based on the time of year. For example, towards the beginning of the year, you may want to focus on branding and improving your organic search engine rankings. Around Cyber Monday and Christmas, your focus may be geared towards social media and paid advertising. With a digital marketing company, you have access to a full team of experts year-round to seamlessly meet your campaign objectives.

Better Budget Management

Effectively managing your marketing budget is both hard and time-consuming. Luckily, a digital marketing agency tracks how much you are spending on marketing across platforms, including Facebook, Instagram, LinkedIn and Twitter. They also make sure that your web copy is optimized, track conversion rates for different campaigns and direct your budget to only the most effective campaigns.

Better yet, outsourcing your digital marketing to an agency allows you to benefit from their best practices and internal controls. They have developed tools and procedures to streamline their digital marketing processes. This way, your budget can be managed more effectively. All you have to do is set your budget and expectations.

Gain Different Perspectives

Unfortunately, an in-house marketing team is inherently in a sort of echo chamber. Their experience is usually limited to the industry you are in and the products you are trying to sell. Digital marketing agencies, on the other hand, work with a number of industries and are familiar with far more marketing techniques.

Agencies have had the opportunity to study and develop their own innovative marketing techniques. Even better, they know how to apply these innovative techniques so they work in your industry. The best part about working with an agency is their employees meet continued professional development requirements. Thus, they stay on top of the ever-changing world of digital marketing.

Never Miss Another Deadline

Digital marketing agencies have several redundancies in place. This means, even if the social media manager is out on maternity leave, there is someone to step in and get the job done on time. At Kaizen Sigma, we believe in a mix of cross-training our employees, software and automation solutions to ensure each objective of each campaign is delivered when we promise it will be.

Scalability

Scalability is a benefit of outsourcing that cannot be overlooked. Whether your business adds more physical locations and receives more orders of traffic to your site and social media engagement has grown exponentially, you need to change your digital marketing strategy in response to this growth. The growing pains as you transition from a small business to a large one are real and painful.

A digital marketing agency has had dozens of clients going through the same growing pains you are experiencing and has the expertise to help you through them. They can take a massive load off your shoulders so you can focus your efforts on the core of your business.

Contact Kaizen Sigma Today

Are you ready to elevate your business to the next level? If so, contact Kaizen Sigma today to schedule your initial consultation and learn how we can help you. Simply fill out our contact request form and we will get back to you right away.

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9 Most Common Myths Surrounding Lead Generation

Social Media Is Ineffective

Social media is a very valuable source for quality leads. Hundreds of thousands of people choose to spend their time on social media. This gives you a massive audience and, with the right social media marketing campaign, you will get leads that see your advertisements, respond to them positively, visit your website, and with time, convert to paying customers.

Your Website Does Not Matter

Many business owners underestimate the power of a well-designed website. Intuitive, functional, esthetically pleasing websites are critical for lead generation performance. Furthermore, your website provides you with crucial data about visitor behavior and purchase patterns.

Lead Quantity Over Quality

More leads does not necessarily to more revenue. Invest your money into bringing in higher quality leads to increase your odds of converting them into paying customers. Particularly when considering your sales funnel, high-quality leads are much more important than a large volume of leads.

Cold-Calling Doesn’t Work

Along with inbound marketing strategies came the myth that traditional lead generation methods, such as cold-calling are outdated and no longer work. Many people still prefer speaking to a person who can answer in-depth questions rather than trying to communicate with a robot. If cold-calling has a track record of success with your company, do not abandon it.

New Leads Matter More Than Old Ones

On numerous occasions, it has been proven that it costs companies more money to gain a new customer than to retain an old one. This is because leads who have already purchased your product or service and had a positive experience with it is much more likely to return and purchase it again. It is important to generate new leads, but it is equally important to thank your current customers and stay in contact with them. It will pay dividends.

Ads Are Always Necessary

Advertisements are almost always the most expensive method for generating leads. There are many other more affordable lead generation methods that are just as effective as advertising. Examples including your e-mail campaign, social media campaign, and already existing website.

Direct Mail Marketing Is Obsolete

Digital marketing is a key component of generating quality leads. However, direct mail is still a highly effective marketing tool. Print marketing allows leads to having tangible information. Many people appreciate this touch.

Lead Nurturing Is Unnecessary

People commonly believe that if a lead is interested enough to visit your site, they do not need to be nurtured. In truth, only 21% of leads that are not nurtured convert to paying customers. Establish a system of lead nurturing, and you can easily expect a 20% increase in sales opportunities.

Quality Leads are Generated In-House

In-house generated leads can be of high quality. However, in-house lead generation is expensive and generating leads is complex. According to a study published by Marketing Sherpa, companies that outsource the responsibility of generating leads to an external agency experienced 43% better results than in-house teams regarding the identification of quality leads.

Schedule Your Initial Consultation Today

Lead generation is a key driver in the success of businesses across all industries. However, there is a lot of harmful misinformation out there regarding how to generate leads successfully. For more about the truth regarding lead generation, contact Kaizen Sigma today to schedule your initial consultation.

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These new trends take many forms, including interactive advertising, smartphone apps, targeted marketing, and advanced analytics. What they all have in common is that they make it easier to find customers and win their loyal support for long-term business relationships. Taking the lead on new trends in the digital market is essential for any fast-rising business.

If you want an extra edge in your digital marketing efforts, consider hiring a full-service digital firm. Kaizen Sigma LLC is a leader in the field, and we’re taking on new clients. Read on to discover three top trends you might have missed and how they can help your business’ digital efforts.

3 Digital Marketing Trends You May Have Missed

The Rise of Audio

Digital audio is having a renaissance as streaming radio, podcasts, voice search, and voice assistants become an essential part of online marketing. It’s opened a new market for advertising as powerhouse companies like Sirius XM and Pandora create original content. Audio is developing a large fanbase among mobile users, with the format using less data than video and being easier for multitasking.

Audio advertising has taken a backseat to visual ads until now, but that’s changing. Top programs are taking on sponsors and making room for product placement, exposing their audience of millions to the businesses that invest. One of the oldest forms of advertising, the radio ad is becoming a secret weapon for savvy marketers.

The Convenience of Chatbots

Chatbots are interactive social media tools that companies use on their website or social media to answer common questions for customers. Giving the experience of interaction with a customer service expert, the chatbot allows customers to have their questions answered at all hours without someone on staff. Companies love the extra flexibility and the reduction in needed manpower.

While most chatbots operate off a script and often present customers with a multiple choice of common questions, technology is getting more advanced and better at approximating human interaction. An advanced chatbot can create a positive customer service experience without a human on the opposite side of the computer.

Influencer Marketing – the New Celebrity Endorsement

During the classic days of TV advertising, celebrity pitchmen were common but few of them had any experience with the product they endorsed. That’s changing with social media marketing that uses online influencers to drive conversations about their specialties. These promotions aren’t canned advertisements, but in-depth explorations of the product’s strengths.

The common formats for influencer endorsements include Instagram and Facebook Live posts, Twitter threads, podcast appearances, YouTube tutorials and product reviews, and embedded video ads on your website. When a top social media influencer endorses your product, they bring their extensive audience to your website and raise your profile. Make sure that any social media influencers you hire for your business can speak with authority on your field.

Take Your Digital Outreach to the Next Level

Savvy online marketers are using these trends to grow their audience and create a better customer service experience for their clients. A full-service marketing firm with experience in digital outreach can elevate your online presence and keep you one step ahead of your competition. Visit Kaizen Sigma LLC at our contact page to schedule a free strategy call today.

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Why Hire a Digital Marketing Agency

There are many reasons why businesses should invest in a digital marketing agency. Today, we will discuss the six most compelling reasons.

Focus on Running Your Business

Without a digital marketing agency, you will need to recruit, hire, and train a team of digital marketing specialists. Then, you will have to take time out of your busy day to manage your new employees. Many small businesses do not have the time and resources to do this.

With the help of an agency, all you have to do is share your goals, deadlines, and budget. This frees up your time so you can get back to why you started this business in the first place.

Reduce Costs

Digital marketing agencies will save you money over time. As independent contractors, you are not responsible for payroll taxes, unemployment insurance, benefits, and more. The tools necessary to run these digital marketing campaigns also come with a significant upfront investment or monthly subscriptions in perpetuity.

Since the best agencies already have these crucial tools in place, you will not need to spend a dime to acquire the most cutting-edge digital marketing technology.

Work with Experts

Working with an expert digital marketing service provider gives you instant access to an entire team of qualified, experienced experts who have worked in your industry before. This experience will be invaluable when your digital marketing campaigns are run because they will be more effective and time efficient than if you tried to hire your own in-house team.

Stay Relevant to Your Industry

The agency is responsible for researching your industry, competitors, and current best practices for marketing in your niche. They will research your market, identify your competition, and stay abreast of the most current digital marketing developments to guarantee quantifiable, successful results.

Your team of experts will also identify and research your target audience to determine and comprehend their interests, preferences, and behavior. Understanding all this guarantees that the marketing strategies they adopt will yield the best possible results and they will communicate effectively so you can stay abreast of all relevant developments.

The Service Is Scalable

Scalability is perhaps the most compelling reason to invest in a digital marketing agency. If you had an in-house team, you would need to recruit, hire, train, and retain top talent every time your business needed to grow or you wanted to launch a new product or service. This translates to a great deal of resources to support and fuel your business’s growth.

With the help of an agency, there are no limits to how quickly you can grow because the team is not in-house. The best agencies will offer several packages and plans to meet your business where it is and accommodate its expansion in the future. This is particularly important if you plan to target a new market in the future.

Results Are Quantifiable

A reputable agency will provide you with monthly reports demonstrating KPIs, or key performance indicators. This gives you solid evidence that your investment is not only yielding positive results, but also meeting or exceeding your expectations regarding your goals and deadlines.

Schedule Your Initial Consultation Today

If you need a company to drive your online sales, look no further than Kaizen Sigma. We specialize in helping small businesses level the playing field online. Contact us today to schedule your initial consultation and learn how we can help you.

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