Press & Media

Digital Content Marketing Is Taking Over; Kaizen Sigma Helps a Local Restaurant Get 4000% + Return on Its Investment

Kaizen Sigma LLC is a digital marketing company in Los Angeles, California. Its founder and C.E.O, Voltaire Francisco Pabustan, is a registered nurse and a theatre arts graduate. He discovered his passion for marketing while in nursing school. It was in nursing school where he first implemented skills he had learned in theatre and established a club that brought the students together for fun. Getting people to be a part of the club was his first experience in “marketing” without really knowing what marketing was. It was a grassroots marketing campaign: the old school way of handing out flyers & generating interest through live events. It was the first club of its kind on the school campus and it still is active to this day. Voltaire took his marketing skills to another level by running advertising and social media campaigns for his father’s pediatric clinic. It drove more patients to the clinic, something that made other clinics in the region request for his services.

It was through his successful advertising of the local clinics that Kaizen Sigma LLC was born. Given that his father owned a local business, Voltaire had a desire to promote more local small to medium businesses and grow their revenues through digital marketing. He has a desire to enlighten the public on the need and importance of digital marketing and provide them with evidence that marketing does, indeed, work. Voltaire built relationships with and hired some of the best individuals in the digital marketing field, experts in their respective niches, to create the staff roster for Kaizen Sigma. Kaizen Sigma’s mission is to provide small and medium businesses the same all-inclusive marketing strategy and service that is usually only accessible to large corporate agencies with clients who have unlimited budgets. Voltaire and his team pride themselves on delivering the same level of service and results as a large agency, but with the personal attention and established relationship of a smaller, boutique agency.

Kaizen Sigma has been able to offer various digital marketing strategies to its clients, among them being content marketing, social media marketing, successful advertising campaigns, and video production and imagery. Kaizen Sigma has worked with various companies over time and managed to earn them incredible returns on their investments. It was recently able to partner with a local Mexican restaurant in Texas and help them with digital marketing. The restaurant had a target of 100,000 impressions (number of times an ad is seen), but the campaign surpassed the goal by producing 157,000 impressions. The campaign’s objective was to promote the restaurant’s $8 lunch meal. The success gave the restaurant a 4,381% return on investment!

The digital marketing campaign for the Café involved four significant strategies that led to its success. Among them are:

Google Adwords campaign with programmatic bidding

Using Google Adwords with programmatic bidding ensured that Café Mexicana* is exposed to a highly targeted audience of people who have indicated purchase intent by searching for local keywords related to the business (for example: “local Mexican restaurant near me” or “best Mexican food for lunch”). Programmatic bidding ensures that the budget is spent in the most effective way possible.

Location Extensions helped consumers find Café Mexicana when they were searching on any of their mobile devices. When consumers were nearby the physical location of the business, Café Mexicana appeared at the top of the search results to make it easy for people to find their way to it with a map, address or distance to the business.

Custom Mobile-optimized Landing Page

Armed with the logo and promotional picture provided by Café Mexicana, the Kaizen Sigma designed a custom landing page to encourage people to view lunch specials, engage more deeply with the business, and through increased engagement and interest, drive a visit. The landing page included custom engaging text, personal testimonials, and a call-to-action to encourage consumers to view the new lunch specials and drive users to come dine. This mobile-optimized landing page would drive restaurant visits and boost conversion rates for the restaurant.

Programmatic Display Ads with Geo-Fencing and Conversion Zone and Facebook Ad Campaigns

Programmatic bidding ensures that the budget is spent in the most effective way possible. By geofencing competitive businesses and restaurants in the area, Voltaire Pabustan and his team were able to target ads directly to people who were highly likely to be interested in Café Mexicana. By using geo-fenced “conversion zones”, the team was allowed to track when an ad was served to someone, which caused a visit to the restaurant, thus proving real-world performance.

Review & Location Extensions

Review extensions allowed Café Mexicana to include third-party reviews in their search ads, promoting the good things that customers had to say directly on the search results page of Google. By adding star ratings to search ads, the Café Mexicana ads stood out from the competition and greatly increased click-throughs.

From the four tactics used by Kaizen Sigma’s digital marketing team, they were able to produce results that surpassed their client’s expectations. Voltaire’s desire to present real and measurable results to Kaizen Sigma’s clients serves as a motivation for the company’s success. Voltaire continues to say that marketing without proper strategies will never yield any progress and creates a stigma that marketing agencies “don’t work”. With the current growth rate of Kaizen Sigma LLC, it is predictable that Kazen Sigma LLC will be a globally recognized digital marketing agency in years to come. Seeing small to medium sized businesses thrive and withstand competition from the Amazons, Starbucks, and Walmarts of the world by being equipped with the digital tools and knowledge to succeed? Well, it would be Voltaire’s dream come true.

*Restaurant name changed to maintain client privacy

After Helping A Local Restaurant Achieve 4,000% ROI, Voltaire Pabustan Defines What it Really Means ...

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.