Categories: Advertising

Facebook Ads: Expectations vs. Reality

The Facebook ad marketplace is one of the biggest online markets in the world, and in every marketplace there are satisfied customers and unsatisfied ones. If you talk to Facebook Ad Manager veterans, you’ll hear some saying it’s a quick path to financial success and some saying it’s a ripoff. Neither one is accurate, because you get out of Facebook ads what you put into them.

The success of a Facebook ad campaign heavily depends on how effectively you target your ad to your intended audience. There is no one-size-fits-all approach to Facebook ads, so many of the myths surrounding the process are inaccurate. The truth is somewhere in the middle, and managing your expectations will help you get the most out of the platform.

To maximize your earning potential and brand growth on Facebook, a full-service digital marketing firm can help you create a comprehensive marketing strategy. Kaizen Sigma LLC is a fast-growing firm taking on new clients, and we’re ready to help you sort through the expectations and reality of a Facebook ad campaign. Read on to discover the key myths surrounding the platform and what to expect from the reality.

Five Common Myths of Facebook Ads – Expectations vs. Reality

Your Audience Must Be Specialized

Most articles about Facebook advertising suggest laser-targeting your audience based on multiple content factors. However, overdoing this can make it difficult to find enough people to drive awareness. Picking a few broader traits and launching a wider-reaching campaign will deliver better results and more eyes on your brand.

Smiling People Mean More Clicks

We’ve all seen them – the stock advertisements full of smiling models advertising a product. These ads give the impression of happiness, but few tell you what the ad is about unless you look closely. Ads that clearly show the product and make it look appealing are more effective, especially if you’re advertising food.

Page Likes Mean More Customers

Facebook likes are one of the most enticing false leads on the platform. As simple as getting someone to click a button on your product page, Facebook likes are attractive to influencers but have no real impact on sales. A like doesn’t guarantee a click-through to your page, and organic reach on Facebook is dropping and making it harder to see posts unless they’re boosted at cost.

Right Side Ads Don’t Deliver Clicks

There are multiple positions for Facebook ads, and most analysts say the right-side ad feed is the one that gets the weakest results. This is true for ad impressions and likes, but not for link clicks. With less competition, you’ll get consistent results for far lower rates than news feed ads.

Facebook Ads are Expensive

If you don’t know how to make the most of your budget, the costs of Facebook advertising can rise quickly. The base price, however, is the lowest of any major platform. An effective digital marketing strategy can get great results with a budget of only $5 a day.

A large company looking to spread mass awareness will have a higher budget, but a small company looking to target a specific audience can get better results on Facebook than any competitor. Facebook’s low entry bar also allows new companies to try out ad campaigns with minimal investment. If a test campaign delivers results on a small scale, you can copy that model on a larger scale.

The Truth About Facebook Advertising

Facebook advertising has a low bar to entry and multiple strategies that can lead to success for small or large companies. A full-service digital marketing firm with experience on the platform can tailor a campaign to your company’s strengths, so contact Kaizen Sigma LLC to schedule a free strategy call today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.

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