Intro

In this Leadpages Review, you’ll learn about Leadpages and what it can do for you.

With any online business, it’s important to use the right tools to help your business run smoothly and efficiently.

Many online marketers just starting out sign up for a number of different software and tools to help them run their business. They don’t know you can have your business tools together by signing up for Leadpages.

Leadpages helps business owners with its all-inclusive features that simplify running a business by having everything under one roof.

What is Leadpages?

Leadpages is useful software for online businesses to help business owners connect with an audience, build a list, and make more sales.

How do they do this?

With Leadpages, you can create landing pages and marketing campaigns to house your content and share it with the world. Leadpages has a leg up when it comes to online marketing tools for small businesses.

What are Leadpages features?

So what can Leadpages do? It has many features that make business life so much easier.

Here are some of the many features available to Leadpages users and how they help:

Advertising

The features under advertising are automatic Facebook pixel tracking, Facebook and Instagram ad builder, and message-match ads to pages.

These features help you with tracking and ad creating and managing.

Builder

Here’s a list of some of the features under Builder in Leadpages:

• Custom and hidden form fields
• Custom social media preview
• Device-specific preview
• Duplicate and edit
• Digital file hosting and delivery
• Easy drag-and-drop interface
• Image library
• Fast page load speed
• Lead notifications
• Lead gen form builder
• Online sales and payments
• Unlimited page publishing
• SEO-friendly pages
• Unlimited traffic and leads
• And more

Conversion Tools

There are a number of features to help with your conversions. Here are some of them:

• Email trigger links
• Exit-intent pop-ups
• Real-time analytics
• Unlimited A/B split testing
• Unlimited alert bars
• Third-party analytics
• And more

There are so many more features for design and templates, education and support, integrations, publishing, security, and site builder.

Leadpages is loaded with feature after feature to help simplify the path to success for business owners.

Leadpages pricing

There are four plans to choose from with Leadpages: Standard, Pro, Advanced, and Start.

Each plan has a 14-day free trial, so you can try it out before paying. There is also the option of choosing either a monthly plan for each or a yearly plan. By choosing the yearly plan for any of the available plans, you save 39% and get a free domain.

Here are each of the different plans available, what they cost, and what you get with each plan:

Standard Plan

The Standard Plan costs $37 per month paid monthly or $25 per month billed yearly.

Here’s what you get with the Standard Plan:

• 1 site
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email
• 40+ standard integrations
• Facebook and Instagram ad builder

Pro Plan

The Pro Plan costs $79 per month paid monthly or $48 per month billed annually.

Here’s what you get with the Pro Plan:

• 3 sites
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email and chat
• 40+ standard integrations
• Facebook and Instagram ad builder
• Online sales and payments
• Unlimited A/B split testing
• Email trigger links
• 10 opt-in text campaigns

Advanced Plan

The Advanced Plan costs $321 per month paid monthly or $199 per month billed annually.

Here’s what you get with the Advanced Plan:

• Up to 50 sites
• Landing pages, pop-ups, and alert bars
• Unlimited traffic and leads
• 1 free custom domain (if you choose the annual plan)
• Free hosting
• Mobile-responsive templates
• Lead notifications
• Email and chat
• 40+ standard integrations
• Facebook and Instagram ad builder
• Online sales and payments
• Unlimited A/B split testing
• Email trigger links
• 10 opt-in text campaigns
• Advanced integrations
• Includes 5 pro sub accounts
• 50 extra opt-in text campaigns
• 1-on-1 quick start call

Start Plan

There’s one other plan available – the Start Plan. The Start Plan costs $19 per month paid monthly or $15 per month billed annually.

This plan is for people who mostly just need a website. Here’s what you get with this plan:

• 1 website
• Free custom domain (if you choose the annual plan)
• Unlimited traffic and leads
• Mobile-responsive site templates
• Lead notifications
• Tech support (via email)
• Weekly group coaching

There’s a plan to fit any and all of your business needs.

Conclusion

Through this Leadpages Review, you now have an overall understanding of Leadpages and what it can do. You can see why so many online business owners choose to use it.

It simplifies businesses by housing necessary tools under one roof. And it cuts costs by not having a number of different software.

Leadpages makes businesses flow simpler, easier, and faster.

Click here to sign up for your 14-day free trial of Leadpages.

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Intro

Producing content on social media can be a painstaking process. Anyone in social media marketing knows that content is king and that if you don’t provide your audience valuable content regularly, you’re shooting yourself in the foot.

But how do you come up with enough content to share? For many people, it’s a daunting task. That’s why so many social media marketers fail; they let the overwhelming task of sharing content keep them from staying consistent.

Consistency is key in social media marketing. It won’t take long for people to forget you if you don’t share content regularly or stop altogether.

To make things easier on yourself, use a proven formula to schedule what you’ll share and when. The RVL Formula is a great one to use.

In this article, you’ll learn about the RVL Formula and how to implement it.

What is the RVL Formula?

The RVL Formula was initially introduced by Fraser McDonald and is also taught by a well-known social media marketer, Jacob Caris. Many marketers have implemented it and have been very successful with it.

Simply put, the RVL Formula is how you know what to share. RVL stands for results, value, and lifestyle. Each of these is a type of post you should share on social media.

They all have a purpose and by mixing things up, you keep your audience interested in what you share. Nothing bores an audience more than sharing the same things over and over.

And an audience that’s bored doesn’t stick around long enough to become loyal customers.

The right variety, RVL for example, is key to winning at social media marketing.

Results

The first part of the RVL Formula is Results. You want to share your results with your audience. There are a few reasons for this.

One reason is it gives you more authority. People listen to and follow those they feel have authority.

Share the results you are getting from doing what you’re teaching. How has it changed your life? How can it change the lives of your audience?

However, you may not have your own results to share yet. If you don’t, you can share the results of others. This gives weight to the product you’re sharing or promoting.

With results, people are more likely to buy the product. And if you share your own results, they are more likely to buy it from you.

Sharing your results is one type of post you can make and vital to your overall success.

Value

The next part of the RVL Formula is Value. This is the most vital piece of the puzzle in this formula and even in social media marketing. Without it, your marketing strategies will take much longer to work, if they work at all.

There is a law in life called the law of reciprocity. It means if I do something for you, you feel a sense of obligation to return the favor.

In marketing, it works the same way. If I give you massive value, you will feel you need to repay me somehow.

So how do you give value to your audience? Only you can answer that.

Each audience defines value differently. So it’s important you do your homework to find out what your specific audience responds to and appreciates.

Then give them massive amounts of that value.

This part of the RVL Formula is the most important part and what you should focus most of your efforts on. You should post more Value than Results or Lifestyle.

Lifestyle

The last part of the RVL Formula is Lifestyle.

When we say lifestyle, we’re not talking about sitting on a beach wearing sunglasses and a bathing suit.

Lifestyle is all about sharing your life with your audience. Let them in a little. Share what you do for fun, what you enjoy, how you live your life.

For example, you could share a photo of you having a good time at a restaurant with family or friends and explain how hard you’ve worked on your business and how great it feels to relax a little.

Anything to let them see how you’re living your life works, but be sure to keep things positive. You want to show your audience the lifestyle they want to have.

Also, you want your audience to know, like, and trust you. They can only do that if you let them get to know you.

So share some of your life with them.

Conclusion

Using the RVL Formula is a sure way to connect at a much deeper level with your audience. It’s a proven formula that helps you build trust, build relationships, and get loyal customers.

The RVL Formula – Results, Value, and Lifestyle – is the silver bullet to help you become much more successful at social media marketing.

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Having a platform to communicate with your audience is one of the keys to having a more successful business. Some may argue that it’s not necessary, but many have proven that idea is correct. Having a platform equals more eyes on your content equals more loyal customers.

And one of the most common platforms to choose is social media. Social media marketing is one of the most successful marketing strategies out there. It’s also one of the most unsuccessful.

So how do you use social media successfully in your marketing? One way is through a Facebook group.

In this article, you will learn why having a Facebook group is a great idea, how to start and grow one, and how to make it part of your social media marketing strategy.

Why Facebook Groups?

“Do I have to have a Facebook group?”

That’s a commonly asked question in the social media world. The answer is no. But, by having a Facebook group, you are able to grow your target audience organically, or in other words, without paid ads.

A Facebook group enables you to sift through those asking to join your group. You can accept or decline anyone, thus making it easy to narrow down on your target audience.

With a Facebook group, you can schedule posts. So if you’re going to be out of town or have other obligations that would keep you from posting regularly, you can set it up in advance and schedule when the posts go out.

You have a little more liberty in a Facebook group to post about promotions or your own products or services. Do that on your personal timeline and you run the risk of getting your account suspended.

You’re limited in what you can share in other Facebook groups, but having your own Facebook group gives you the liberty to share with your audience what you think is helpful to them.

So how do you start and grow your own group?

Growing from 0 to 100 People

To begin, create your group and put some content in it. You can post or do a few Facebook lives. It really doesn’t matter as long as it’s helpful. You also want a welcome video or post with the rules clearly stated.

You want some good content in the group before you invite anyone to join so it doesn’t feel like a ghost town when they do. And once you have people join your Facebook group, be sure to post regularly.

After you have some good content, reach out to 100 to 150 people via Facebook Messenger who you think would find value by being in your group.

Send a message using their first name and that lets them know you started a new Facebook group. Tell them you want to kick it off with some awesome superstar founding members and would be honored if they joined. Then share the link to your group.

You’re going to have all sorts of responses. Some people will completely ignore your message, some will say no, and others will say yes.

But, if done correctly, this should get your group to about 100 people within the first 48 hours or so.

Growing from 100 to 400 People

The strategy to get from 100 to 400 group members takes place on your personal page. It’s recommended to use a page rather than your personal timeline because doing this on your timeline can lead to having your account suspended, whereas the risk is gone by using a page.

It’s called a yes ladder post. Have something valuable to give away for free, for example, an ebook, and create a post talking about it and how it or the information has helped you.

Then at the end of the post ask if they want it for free and have them comment ‘yes’. Answer every comment with a distinct response, sharing the link to your group where they can get the free gift.

Your group should continue growing over time just with this one post.

Growing from 400 to 1000 People

Growing your group to 1000 people and beyond requires you to set up your personal Facebook profile as a funnel.

Create a cover photo that shows people exactly what you do and how you can help them. The cover photo acts as a landing page with a button and an offer for a free gift. A good example would be a free cheat sheet for your niche.

When people click on it, there’s a link in the description that leads them to your Facebook group where you give them their free gift.

This is something that will work over and over again as people click on your profile, see your cover photo and join your group.

Conclusion

Having a Facebook group is a fun and effective way to use social media in your marketing strategies. It also helps establish you as an expert in your niche and helps you create or grow your brand.

And now that you know how to start and grow one, you can grow your audience with which to share valuable content, build trust, and create loyal customers.

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Online marketing can be a little tricky sometimes. That’s why having helpful tools to use is a welcome relief for online business owners.

But there can be several tools needed to keep an online business afloat. There are countless websites and tools to log in to and check daily. Because of that, it’s easy to miss things and lose track of what needs to get done.

Having an all-in-one toolkit to simplify the process of getting things done is what most online marketers want and need.

That’s where SEMrush comes into play. In this article, you’ll learn about SEMrush and how it can help you in your own business.

What Is SEMrush?

SEMrush is an all-in-one toolkit intended to make online marketing easier. It has most everything needed including analytics, keyword research, advertising research, CPC map, charts, backlinks, tracking, SEO tracker, insights, and much more.

Most people with an online business find it daunting to keep track of everything and have all the necessary tools on hand.

SEMrush helps simplify the complex business life of an online marketer.

How Can SEMrush Help You?

SEMrush has various features that make running a business much simpler by having all your tools together.

The features SEMrush offers fit into three categories: Analytics Reports, Tools, and Projects.

Analytics Reports Features

Keep track of what’s going on in your advertising, research, and see what your competitors are up to with the Analytics Reports features.

Here’s a list of the Analytics Reports features:

• Organic Research
• Advertising Research
• Display Advertising Tool
• Backlinks
• Keyword Research
• Product Listing Ads
• Traffic Analytics
• Market Explorer

Tools Features

Have various tools to simplify the processes in your business. Here’s a list of the Tools features:

• Keyword Difficulty
• Domain vs. Domain
• Charts
• My Reports
• Keyword Magic Tool
• CPC Map
• SEO Writing Assistant

Projects Features

Keep track of all your projects and have help with those projects by using the Projects features. Here’s a list of them:

• Position Tracking
• Site Audit
• Social Media Tracker
• Social Media Poster
• Brand Monitoring
• On-Page SEO Checker
• Backlink Audit Tool
• Organic Traffic Insights
• Content Analyzer
• PPC Keyword Tool
• Ad Builder

SEMrush Pricing

There are four SEMrush pricing plans to choose from: Pro, Guru, Business, and Enterprise. Each plan has multiple features as well as the option of either monthly or annual payments. There is a 7-day free trial with all the plans.

All plans include:
• Site Audit
• Social Media Poster
• Content Audit
• Keyword Magic Tool
• Backlinks
• Gap Analysis
• My Reports
• On-Page SEO Checker
• Backlink Audit
• PPC Keyword Tool
• Ad Builder
• SEO Content Template
• Traffic Overview
• Notes
• Position Tracking
• Brand Monitoring
• Organic Research
• Advertising Research
• Sensor
• Lead Generation Tool
• Log File Analyzer
• Social Media Tracker
• Post Tracking
• Keyword Research
• Display Advertising
• Keyword Difficulty
• Topic Research

Here’s the breakdown of each plan:

Pro Plan

The Pro plan costs $99.95 per month paid monthly or $83.28 per month paid yearly. This plan is for freelancers and small businesses with a small budget.

The features for this plan have some limitations, but this plan can still meet your business needs with the features it does have.

Guru Plan

The Guru plan costs $199.95 per month paid monthly or $166.62 per month paid yearly. This plan is best suited to SMB and growing marketing agencies.

This plan has all the features the Pro plan has as well as a content marketing platform, branded reports, historical data, extended limits, and more.

Business Plan

The Business plan costs $399.95 per month paid monthly or $333.28 per month paid yearly. This plan is for agencies, e-commerce projects, and businesses with an extensive web presence.

This plan has all the features of the Guru plan including white label reports, API access, extended limits and sharing options, Google data studio integrations, and more.

Enterprise Plan

The Enterprise plan is for business owners who want to customize their plan. You need to contact SEMrush to request a price if interested in this option.

You would have custom keyword databases, custom limits, unlimited crawling of large websites, on-site training, and other add-on features.

Pros and Cons

SEMrush has more pros than cons and is highly sought after by online marketers.

Here are some of the pros and cons it has:

Pros

• You have access to all the data you need to be able to scale and grow your business
• It has available resources for reports, tools, and projects to help in all these areas
• There is an affiliate program that pays up to 40% recurring commissions
• It has a content analyzer to ensure your content is top quality
• They have a community you can connect with
• It has keyword research helps and tools
• They are global and fit global needs
• It helps with SEO writing
• There is a 7-day free trial
• And much more…

Cons

The free trial is only 7 days, but that should be long enough to see if SEMrush is a good fit for your business needs.

So if you’re looking for a resource with many needed tools for an online business, SEMrush is a great choice. It covers many different aspects of most businesses and can only help simplify things for you.

Click here to sign up for your 7-day free trial today.

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What Is GetResponse?

GetResponse is a marketing software platform that does a myriad of things like email marketing, automations, sales and webinar funnels, landing pages, and more.
It is well-known for being an all-in-one marketing platform that simplifies the marketing process for businesses.
GetResponse helps any business owner have their business running almost entirely on autopilot. And with advanced analytics, it helps you keep track of what’s going on in the different facets of your business so you can track your leads, conversions, and ROI.

What Are GetResponse Features?

There are some great features in GetResponse, which make it attractive to many business owners. Here are some of the features:

Email Marketing

Email marketing is one of the most important features. In GetResponse, you can send newsletters, set up automations with the autoresponder, you have RSS-to-email, a visual email editor, time travel, and perfect timing.

Landing Pages

Landing pages offer you unlimited visitors and pages, split tests, visual page editor, and a custom domain.

Automation

There are a number of automations you can choose from including welcome and thank you emails, drip campaigns, birthday emails, click and open followups, contact tagging, abandoned order emails, and so much more.

Ecommerce Tools

With this feature, there is the stores and products center, custom order forms, e-product delivery, abandoned order recovery, and payment gateway integration.

Drive Traffic

Traffic is vital to any business and you can drive traffic using GetResponse. You can drive traffic through Facebook ads, Instagram ads, and also have the social ads creator.

Templates and Images

Templates make life much easier and with GetResponse there are various you can use. There are 220 email templates, 180 landing page templates, 700 webform templates, 40 autofunnel templates, and 5000 stock photos.

Tracking and Reporting

Knowing or not knowing your numbers can make or break your business. That’s why it’s vital to track what’s going on. GetResponse offers tracking and reporting so you and your team can rest easy knowing your business numbers.

There are also lead funnels, sales funnels and webinar funnels. Support is available 24/7. There are 150 integrations you can use. And there are many more features available.

GetResponse Pricing

There are four pricing plans and three billing periods to choose from. The GetResponse pricing plan options are Basic, Plus, Professional, and Enterprise.

You can choose either a monthly, a 12 month or a 24 month billing period.

Monthly Plans

For the monthly Basic plan with a list of 1000 subscribers, it costs $15 per month.

It includes email marketing, autoresponders, unlimited landing pages, unlimited automation templates, one sales funnel, unlimited lead funnels, Facebook ads, and the option to sell e-products.

For the monthly Plus plan with a list of 1000 subscribers, it costs $49 per month.

It includes everything in the Basic plan plus automation builder, webinars with a maximum of 100 attendees, simple CRM, contact scoring and tagging, five sales funnels, work together with up to three people, and five webinar funnels.

For the monthly Professional plan with a list of 1000 subscribers, it costs $99 per month.

It includes everything in the Plus plan as well as custom DKIM, paid webinars, unlimited automation builder, webinars with a maximum of 300 attendees, unlimited sales funnels, unlimited webinar funnels, and you can work together with up to five people.

For the monthly Enterprise plan with a list of 100,000 or more subscribers, it costs $1,199 per month.

It includes everything in the Pro plan as well as transactional emails, account manager, dedicated IP address, deliverability consulting, single sign-on (SSO), webinars with a maximum of 500 attendees, and email campaign consulting.

12-Month Plans

All of the 12-month plans save you 18% of the price.

The Basic plan with 1000 subscribers costs $12.30 per month. The Plus plan with 1000 subscribers costs $40.18 per month. The Professional plan with 1000 subscribers costs $81.18 per month. And the Enterprise plan with a list size of 100,000 or more subscribers costs $839 per month.

24-Month Plans

All of the 24-month plans save you 30% of the price.

The Basic plan with 1000 subscribers costs $10.50 per month. The Plus plan with 1000 subscribers costs $34.30 per month. The Professional plan with 1000 subscribers costs $69.30 per month. And the Enterprise plan with 100,000 or more subscribers costs $719 per month.

All the plans come with a 30-day free trial, so you can use it and see if it fits your business needs.

So, is it worth it? GetResponse is a tool that can help any business. It’s an all-in-one platform that makes running the ins and outs of your business simple and affordable.

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It was through his successful advertising of the local clinics that Kaizen Sigma LLC was born. Given that his father owned a local business, Voltaire had a desire to promote more local small to medium businesses and grow their revenues through digital marketing. He has a desire to enlighten the public on the need and importance of digital marketing and provide them with evidence that marketing does, indeed, work. Voltaire built relationships with and hired some of the best individuals in the digital marketing field, experts in their respective niches, to create the staff roster for Kaizen Sigma. Kaizen Sigma’s mission is to provide small and medium businesses the same all-inclusive marketing strategy and service that is usually only accessible to large corporate agencies with clients who have unlimited budgets. Voltaire and his team pride themselves on delivering the same level of service and results as a large agency, but with the personal attention and established relationship of a smaller, boutique agency.

Kaizen Sigma has been able to offer various digital marketing strategies to its clients, among them being content marketing, social media marketing, successful advertising campaigns, and video production and imagery. Kaizen Sigma has worked with various companies over time and managed to earn them incredible returns on their investments. It was recently able to partner with a local Mexican restaurant in Texas and help them with digital marketing. The restaurant had a target of 100,000 impressions (number of times an ad is seen), but the campaign surpassed the goal by producing 157,000 impressions. The campaign’s objective was to promote the restaurant’s $8 lunch meal. The success gave the restaurant a 4,381% return on investment!

The digital marketing campaign for the Café involved four significant strategies that led to its success. Among them are:

Google Adwords campaign with programmatic bidding

Using Google Adwords with programmatic bidding ensured that Café Mexicana* is exposed to a highly targeted audience of people who have indicated purchase intent by searching for local keywords related to the business (for example: “local Mexican restaurant near me” or “best Mexican food for lunch”). Programmatic bidding ensures that the budget is spent in the most effective way possible.

Location Extensions helped consumers find Café Mexicana when they were searching on any of their mobile devices. When consumers were nearby the physical location of the business, Café Mexicana appeared at the top of the search results to make it easy for people to find their way to it with a map, address or distance to the business.

Custom Mobile-optimized Landing Page

Armed with the logo and promotional picture provided by Café Mexicana, the Kaizen Sigma designed a custom landing page to encourage people to view lunch specials, engage more deeply with the business, and through increased engagement and interest, drive a visit. The landing page included custom engaging text, personal testimonials, and a call-to-action to encourage consumers to view the new lunch specials and drive users to come dine. This mobile-optimized landing page would drive restaurant visits and boost conversion rates for the restaurant.

Programmatic Display Ads with Geo-Fencing and Conversion Zone and Facebook Ad Campaigns

Programmatic bidding ensures that the budget is spent in the most effective way possible. By geofencing competitive businesses and restaurants in the area, Voltaire Pabustan and his team were able to target ads directly to people who were highly likely to be interested in Café Mexicana. By using geo-fenced “conversion zones”, the team was allowed to track when an ad was served to someone, which caused a visit to the restaurant, thus proving real-world performance.

Review & Location Extensions

Review extensions allowed Café Mexicana to include third-party reviews in their search ads, promoting the good things that customers had to say directly on the search results page of Google. By adding star ratings to search ads, the Café Mexicana ads stood out from the competition and greatly increased click-throughs.

From the four tactics used by Kaizen Sigma’s digital marketing team, they were able to produce results that surpassed their client’s expectations. Voltaire’s desire to present real and measurable results to Kaizen Sigma’s clients serves as a motivation for the company’s success. Voltaire continues to say that marketing without proper strategies will never yield any progress and creates a stigma that marketing agencies “don’t work”. With the current growth rate of Kaizen Sigma LLC, it is predictable that Kazen Sigma LLC will be a globally recognized digital marketing agency in years to come. Seeing small to medium sized businesses thrive and withstand competition from the Amazons, Starbucks, and Walmarts of the world by being equipped with the digital tools and knowledge to succeed? Well, it would be Voltaire’s dream come true.

*Restaurant name changed to maintain client privacy

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