How Much Do Facebook Ads Cost?

For businesses setting up a Facebook ad campaign, one question always comes up – how much do Facebook ads cost? There’s no easy answer to this question, as Facebook ad pricing is a complicated affair that has many models. The good news is, this also makes it one of the most flexible advertising models for people on any budget or stage of their business.

Facebook doesn’t set a price for your ad campaign up front, instead letting you set your own budget and ad range. This opens the platform to small businesses who gain access to Facebook’s audience of billions. The ad manager also lets clients pick their priorities and the campaign is priced accordingly by impressions, conversions, or click-throughs.

If you’re looking for a low-cost way to advertise your business, Facebook is a lucrative platform as long as you’re getting bang for your buck. Kaizen Sigma LLC is a full-service digital marketing firm that can help you get the most out of your Facebook ad campaign. Read on to discover how much do Facebook ads cost and how you can make that money work for you.

How Much Do Facebook Ads Cost? A Beginner’s Guide

Average Costs

Every Facebook ad campaign has a different budget, and the price depends on the extent of the campaign. The average cost per click (CPC) for Facebook advertising is $.27 per click. The average cost per thousand impressions (CPM) is $7.19.

However, that’s only a general guide. The price of your ad campaign will depend on ad goals, bidding amount, audience, industry, and the quality and design of your ad.

Facebook Ads Versus the Competition

Facebook offers more bang for your buck than most competitors in the advertising world. While Facebook ads cost only $.25 to reach a thousand people, that cost rises to $.75 for LinkedIn ads and $2.75 for Google AdWords. Those numbers are still low compared to traditional media like Cable TV ($7.00 per thousand people) and newspapers ($32.00 per thousand people).

The Bidding Process

When starting your Facebook ad campaign, the first step to determine your price is the auction system. You begin by setting a daily budget and you will never be charged more than this. After setting the schedule of your campaign (indefinitely or between set dates), your bid is analyzed in Facebook’s ad auction by price, relevance, and the odds of the reader taking a conversion auction.

If your ad is selected as a winning bid, it runs on the chosen platform and you’re charged a sum within your daily budget based on select factors.

How are Facebook Ad Costs Determined?

The following factors play the biggest role in determining the cost of your ad. First is your bid, which can be a pre-set budget or an automatic bid set by the platform to help you gain the most ad slots at the lowest price. Your intended audience also plays a role – a closely targeted ad campaign will cost less than a mass-appeal campaign because of less competition.

Facebook also judges the quality of ads, looking for content-heavy ads that fit seamlessly into their user experience. Loud, flashy ads will cost more to run as they reduce the quality of browsing. Each ad is also given a relevance score based on how closely it targets the intended audience, and rates can fluctuate seasonally based on how much competition the product has.

Finally, ad placement plays a big role in price. You choose where your ad will appear, including top locations like the desktop and mobile news feed, the audience network, and messenger. The more platforms, the higher the cost.

Get Your Facebook Ad Campaign Started Today

Now you know the basic metrics of Facebook ad costs, so let a digital marketing expert help you get the most for your money. Contact Kaizen Sigma LLC to schedule a free digital strategy call today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.

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