Are you worried you’re not getting enough engagement on your business blog? We’ll explain how you can design your website, improve your marketing strategy and shape your content to boost social media engagement!
Before we begin, here’s a small challenge for you: can you guess the number of blog articles posted every day? Thanks to statistics provided by WordPress.com, you can track that number live.
Shocking, isn’t it? Now it’s easier to understand why your business blog isn’t getting any social media engagement: it isn’t standing out. How can you fix that?
We divided the article into two parts: first we’ll teach you how to create better content, and then we’ll show how you can promote that content to increase engagement on your business blog.
If you want any sort of engagement on your business blog, you need to post the right content for the right people. In other words: know your audience and give them what they want. So how do you do it?
First things first: your business needs to find its niche. Finding your niche will help you choose what topics you want to talk about, how you want to do it, and for whom.
The best way to find your niche is by asking yourself who your audience is. By knowing your audience, you’ll be able to understand their challenges and their problems. Then your blog can provide them with the solutions they are looking for.
Google Analytics is a free service from Google that gives you useful information about everyone who visits your website, such as where they are from and what device they use. However, you’ll get better information if you ask your audience directly.
There are several platforms that offer surveys and polls. We recommend Typeform, which allows you to send free surveys via email and social media. It’s the best way to ask your audience how you can help them.
Once you’ve found your niche, you need to write articles that boost social media engagement on your business blog. But not just any articles: you need to write the best articles.
Before doing so, you must know what your competitors have written. Use SEMrush to find relevant keywords related to your niche, then find the top results on Google for those keywords. Read the most relevant articles and try to understand why people might find value in them.
After you’ve finished your research, it’s time to create quality content. Depending on your experience, writing good content might take you anywhere from 1 hour to several days. Take your time and remember that your goal is to create the best piece of content out there.
Before publishing your articles, you’ll need to edit them. We recommend you use Grammarly, a powerful online tool that checks your spelling and grammar to make sure you don’t make any errors.
The last stage for optimizing your articles is to add something extra: beautiful images that catch your reader’s eye. Remember the saying a picture is worth a thousand words? Well, instead of overwhelming your audience with an extra 1,000 words of content, it’s best to add a nice picture.
If you want to use photos, you must make sure they are free-to-use. The best solution out there is Unsplash, a website filled with amazing photos that you can use on your own website for free.
Another option is creating graphic images. This requires some graphic design skills, so unless you have someone on your team who can handle this task you can try an online graphic design tool called Canva.
Make sure your image matches your article, both in matter and in quality. Using an unrelated photo or ugly graphics is much worse than not using a picture at all.
So you have a great article that you were sure your audience was going to love, but you aren’t getting any social media engagement on your business blog. Why?
The problem might be that readers don’t feel encouraged to share your content. Let’s discuss the different steps you can take to solve this problem.
You want more social media engagement. But are you engaging on social media? To get likes and shares you need to give likes and shares.
Businesses with active social media profiles do more than just sharing links to their own content: they are also constantly creating content exclusively for their social media channels.
But since Facebook is very different from Twitter, and both are different from Instagram, you need to adapt your content to each specific social media. A simple way to do this is by using Hootsuite, an online tool that helps you manage several social media accounts in one place.
Being active on social media is important, but only as long as you stay relevant. Remember our first tip: find your niche and focus on that.
To help you stay relevant,BuzzSumo is a great tool that allows you to find what’s going on right now in your niche. It might be hard to keep up with every tweet that goes viral and every blog post that people are talking about, so you should relly on BuzzSumo for that.
A good social media presence will help you boost your social media engagement, but it won’t guarantee it. Your blog readers might still feel like sharing your content on their personal accounts isn’t really worth it. There are several tools you can use to convince them.
One of our favorite programs is Proof, an online tool that displays real-time customer activity on your website. With Proof, your readers will see notifications when someone else shares your content – and then they’ll want to do the same!
Another powerful tool to increase social media engagement on your business blog is WooBox. People will feel much more inclined to share your blog posts if you offer them a reward. With WooBox, you can organize giveaways, contests and offer coupons to users who engage with your content.
But prizes aren’t the only thing you can offer in return for engagement. Something as simple as sending a thank you email can guarantee that a reader will return to your business blog – and engage with you on social media every time. The best platform to manage your email marketing is GetResponse.
Last but not least, you need to make social media engagement simple – stupidly simple. If a reader wants to share your blog post on their Facebook or Twitter account, they must be able to do it in just a couple of seconds. Otherwise, they’ll get frustrated and leave your blog.
There are two very useful tools to simplify engagement. Let’s say you just wrote a beautiful sentence that could turn into an inspirational quote. Add a Click to Tweet button that gives the reader the opportunity to directly share that quote, and you’ll see your social media engagement rocket through the roof.
Another similar tool is Highlight and Share. The difference here is that the readers themselves choose what piece of your content they want to share.
We have given you tips on how to create interesting content, how to display it, and how to interact with your audience. If you use these tools correctly you’ll see an immediate rise in your social media engagement.
Remember that the ultimate goal is to be helpful. With over 5 million blog articles being posted every day, the only sustainable way to boost social media engagement on your business blog is to help your readers with their problems.
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