Categories: AdvertisingBeginner Basics

How to Explain Facebook Ads Cost to a Beginner

Facebook is one of the biggest social media platforms on the planet and an integral part of any social media strategy. Unlike Twitter and Instagram, it favors longer and more in-depth content, which makes it an ideal platform for product announcements and blog posts. Facebook ads cost a fraction of traditional advertising, allowing you to reach a potential audience of billions on a modest budget.

The Facebook ads cost for your business depends on a lot of factors, and getting into Facebook ads can be tricky for a beginner. Many companies find placing Facebook ads and working it into their budget to be overwhelming, which is why hiring a digital management service to handle your Facebook ad campaign is a decision that will pay for itself.

Kaizen Sigma LLC is an all-inclusive digital advertising agency with a background in social media that can take charge of your Facebook ad campaign and grow your audience. Read on to discover how to explain Facebook ads costs to a beginner and begin integrating them into your social media strategy today.

How to Explain Facebook Ads Costs to a Beginner

How Do I Purchase Facebook Ads?

Facebook and its integrated platforms Instagram and Audience Network offer advertising packages on any budget. The most common way to purchase ads on Facebook is through their Ad Manager tool. First, you create an ad and submit it to Facebook’s ad auction, setting your budget and letting interested parties bid to determine the price.

The Facebook ad auction determines who sees what ads based on information you provide. Your ad is shown to the people most likely to be interested in it, but only at the price you set and never more. Using the parameters you set – including budget, desired demographics, and your ad design – interested parties are shown your ad and you are charged when your desired actions are taken.

How Am I Charged for Facebook Ads?

Facebook ads operate on a per-click system, where you set the budget, and you pay based on the number of actions you receive. There are three main types of actions, geared towards different businesses. They are cost-per-click; cost per like, and cost per app install.

Cost per click is most common for those marketing a product on a third-party site, where you want a click-through to take people to your product page. Cost per like is geared toward those who are managing a social media campaign and want increased awareness and positive reactions. Cost per app install is geared towards tech companies who want people to download their product.

What is the Average Budget for Facebook Ads?

The average cost per click for a Facebook ad campaign is $1.86, but that cost can go higher or lower depending on competition, ad quality, and budget in the ad auction. The average small business spends between $500 and $1,500 a month on their Facebook ad campaign, but there is no minimum spending limit on Facebook. This allows start-ups and individual proprietors to manage small marketing campaigns for a fraction of the price.

Facebook is one of the more expensive social media platforms to advertise on, but it gets high marks for its diverse audience and its compatibility with Instagram. A limited marketing campaign can be organized for a fraction of the average cost, especially if you’re in a small business field without much competition.

Let Kaizen Sigma Get Your Facebook Ad Campaign Off the Ground

A Facebook ad campaign can reach a large and diverse audience, giving your start-up business a bigger audience in a hurry. Contact Kaizen Sigma LLC at our contact page to set up a free strategy call today.

Kaizen Sigma, LLC

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