Categories: AdvertisingBusiness Practices

How To Make Money on Your Website Using Google AdSense

Would you like to make money on your website? Using Google AdSense is one of the easiest and most effective ways to do it.

In this article, we will explain how to make money on your website using Google AdSense. We will discuss how AdSense works and what types of content earn the most money.

Who Uses Google AdSense to Make Money?

Google’s influence on the internet goes far beyond being a search engine. Google offers services for almost every single internet activity, including advertising.

Google AdSense is an advertising service that any website can include to promote content from another business.

Do you ever visit a website and notice a banner or sidebar advertisement for a product or service that has nothing to do with the website you’re in? That is most likely a Google AdSense ad.

Google AdSense is extremely popular. Almost every single website uses Google AdSense as a way to make money.

Top websites using Google AdSense, by SimilarTech

Google AdSense is present in some of the most important websites, such as YouTube, Yahoo, eBay and LinkedIn. If they are doing it, then why wouldn’t you?

How You Can Include Google AdSense on Your Website

Clearly, Google AdSense is a popular tool, but how does it work?

When you sign up for Google AdSense on your website, Google provides a short snippet of code that you can embed on your website. That code can correspond to text, a banner or a sidebar ad, an animated image and even a video.

You don’t need to worry about the ad that is shown in the advertisement. It is Google Adsense itself that handles the process, so that different ads will be shown at different times.

And how do you make money? With Google AdSense, you earn money whenever someone clicks on the add. They don’t have to complete the purchase of the product or hire the service that was being advertised. All they need to do is click on the advertisement and you will make money from it.

It sounds quite simple and it is a great opportunity to earn some extra money, but ultimately using Google Adsense implies you’ll be advertising another business on your website. Therefore, you should be cautious about how you use it.

The Best Content to Make Money on Your Website Using Google AdSense

Instead of including ads on every single webpage you have, Google suggests advertisements should be reserved for 3 types of content with high traffic and high conversion: blogs, free tools, and forums.

What is the easiest and most efficient way to make money on your website using Google AdSense on each type of content?

Make Money Using Google AdSense on a Blog

Your website most likely has a blog. If it doesn’t, it should! Having a blog is an excellent way to create SEO content frequently to attract new visitors.

Posting articles on a blog is one of the most important parts of a successful digital marketing strategy. The goal of each blog post can vary, but there is always a call-to-action button at the end of the article that will take the reader to the next stage of the buyer’s journey.

However, some readers of the blog might not be interested in buying your products or hiring your services. Instead, they might just be interested in the content you post, with no further intentions.

Although casual readers won’t become clients, you can make money from them using Google AdSense.

Make sure to include ads on the sidebar of the article, and somewhere on the middle. You can also add advertisements at the end of the article, but try to avoid confusing readers: if you have your own call-to-action buttons, give them priority over ads.

Make Money Using Google AdSense on a Free Web Tool

Depending on your business, you may be offering, or may be thinking about offering, a free online tool.

It is surprising how many tasks that just five years ago required a special paid software can nowadays be performed with a free online tool. A couple of interesting examples are Canva for graphic design and Grammarly for text editing. Now you know how these websites make money: using Google AdSense.

Free online tools get huge amounts of traffic, and yet there is no further step once the visitor uses their service. That’s why Google AdSense is perfect for these websites: there is no call-to-action other than the advertisements.

Here’s an example from Small SEO Tools, a website that offers numerous SEO tools for free.

Screenshot from Small SEO Tools with a Grammarly advertisement

You can clearly notice how there is an ad in their website, but it integrates quite smoothly with the rest of the content displayed.

If you’re offering a free online tool, make sure the advertisements aren’t seen as a disturbing or interruptive piece of content. Instead, Google AdSense ads should integrate with the rest of the website and contribute to the visitor’s experience.

Make Money Using Google AdSense on an Online Forum

Finally, Google AdSense works great on online forums. You can visit Reddit right now and see how they include advertisements on the sidebar.

Most business websites disregard forums because they don’t find value in them. If you believe you could host interesting debates and your visitors would find value in it, then you should give a forum a try.

Forums give businesses an excellent opportunity to interact with their leads and clients. Plus, the questions and answers remain public, so that if you’re good at it other people will notice it — and be interested in doing business with you.

The great thing about a forum is that you don’t need to participate in the discussion. Instead, you can just be a moderator, and let others give their opinions. However, since the discussions are being held on your website, you can profit from them by using Google AdSense.

Can You Make Money on Your Website Using Google AdSense?

As we explained, there are several ways in which you can make money on your website using Google AdSense.

Regardless of your industry, adding ads on your website isn’t difficult. If you have a blog, a free online tool or a forum, you can benefit from the large amounts of web traffic by using Google AdSense to earn some extra money when people click on the ads.

However, it is important to remember that the advertisements will be associated with your website. If you add too many ads, or they are too disruptive, people won’t be happy about it and your business could suffer.

Before including Google AdSense advertisements on your website, you should visit several websites and study how they use ads.

Websites like BuzzFeed and Amazon are very efficient about their ad placement. Can you do something similar for your business?

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Kaizen Sigma, LLC

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