Categories: Advertising

How to Outsmart Your Competition on Facebook Ads Manager

When setting up your first Facebook ad campaign, it’s tricky to know where to begin. Facebook Ads Manager is one of the biggest ad platforms on the internet, and Facebook has an audience of billions that can make or break a business. Every small business looking to use social media to their advantage is battling for an edge in a massive free-for-all marketplace.

The good news is, there are simple hacks that will let you outsmart your competition on Facebook Ads Manager. Most of these tips and tricks are free and easy to use for beginners, but even many top brands don’t use them. Any small business that outsmarts the competition will immediately take a massive leap over their rivals and catapult themselves into the market conversation.

One of the best ways to give yourself an edge in the Facebook marketplace is to partner with a full-service digital marketing agency that knows the tricks of Facebook ads. Kaizen Sigma LLC is a thought leader in digital marketing and is taking on new clients. Read on to discover the best tricks for outsmarting your competition in the Facebook ad world.

How to Outsmart Your Competition on Facebook Ads Manager – Seven Simple Hacks

Grab Them with a Headline

The battle for your audience’s eyes is won or lost in seconds, so your headline needs to engage them immediately. Studies show seventy percent of people only read the headline before deciding to share, click, or move on. A headline should be clear, emphasize your product’s benefits, and contain action verbs like “get” or “try” to maximize your click-throughs.

Present Your Track Record

When seeing an ad, the audience will want proof that this is a reputable product and not a fly-by-night scam. That’s where your social proof comes in – Use your track record of satisfied clients to sell the audience. This should include numbers of and links to positive reviews, testimonials from influencers, and average star ratings on top sites.

Create a Sense of Urgency

One of the most powerful tools in marketing is “FOMO” or “fear of missing out”. If you can convince your potential customers that this offer will not last long, they’re more likely to buy. Advertising limited quantities or a short-term sale can maximize your click-throughs.

The Power of Color

With hundreds of posts in your Facebook news feed, most aren’t going to catch the eye of people passing by. To get people to stop and inspect your ad, you need it to stand out visually through clever use of color. The two types of ads that work best are light-colored ads with a near-white background, or high-contrast ads with strong colors.

Autoplay Video

A static ad has a hard time getting people’s attention without an immediately engaging visual design, but an automatic video makes it easier. The sudden motion of a video will get people to stop and see something unusual, giving you a few seconds to catch their attention with your content.

Facebook Messenger Makes Direct Contact Easy

Facebook Messenger is Facebook’s integrated direct-messaging system, making it easy to converse privately with friends. Setting up a manned messenger or chatbot on your page lets you send promotions to anyone who messages you first. This is a constant stream of communication with already-interested parties.

Emotions and Emojis

People react more to what they feel than what they think. Using words that reflect emotions is a great way to get people engaged in your product, but there’s a shortcut. The colorful emojis people use in text messages convey emotion without a single word, and a few carefully-paced ones can grab people’s attention in a hurry.

Hack the Competition Today

With these seven simple tips, you’ll stand out in the crowded Facebook marketplace and carve out a place in the digital conversation. A full-service digital marketing agency can help you get started, so contact Kaizen Sigma LLC to schedule a free strategy call today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.