How to Use the RVL Formula in Your Social Media Marketing

Intro

Producing content on social media can be a painstaking process. Anyone in social media marketing knows that content is king and that if you don’t provide your audience valuable content regularly, you’re shooting yourself in the foot.

But how do you come up with enough content to share? For many people, it’s a daunting task. That’s why so many social media marketers fail; they let the overwhelming task of sharing content keep them from staying consistent.

Consistency is key in social media marketing. It won’t take long for people to forget you if you don’t share content regularly or stop altogether.

To make things easier on yourself, use a proven formula to schedule what you’ll share and when. The RVL Formula is a great one to use.

In this article, you’ll learn about the RVL Formula and how to implement it.

What is the RVL Formula?

The RVL Formula was initially introduced by Fraser McDonald and is also taught by a well-known social media marketer, Jacob Caris. Many marketers have implemented it and have been very successful with it.

Simply put, the RVL Formula is how you know what to share. RVL stands for results, value, and lifestyle. Each of these is a type of post you should share on social media.

They all have a purpose and by mixing things up, you keep your audience interested in what you share. Nothing bores an audience more than sharing the same things over and over.

And an audience that’s bored doesn’t stick around long enough to become loyal customers.

The right variety, RVL for example, is key to winning at social media marketing.

Results

The first part of the RVL Formula is Results. You want to share your results with your audience. There are a few reasons for this.

One reason is it gives you more authority. People listen to and follow those they feel have authority.

Share the results you are getting from doing what you’re teaching. How has it changed your life? How can it change the lives of your audience?

However, you may not have your own results to share yet. If you don’t, you can share the results of others. This gives weight to the product you’re sharing or promoting.

With results, people are more likely to buy the product. And if you share your own results, they are more likely to buy it from you.

Sharing your results is one type of post you can make and vital to your overall success.

Value

The next part of the RVL Formula is Value. This is the most vital piece of the puzzle in this formula and even in social media marketing. Without it, your marketing strategies will take much longer to work, if they work at all.

There is a law in life called the law of reciprocity. It means if I do something for you, you feel a sense of obligation to return the favor.

In marketing, it works the same way. If I give you massive value, you will feel you need to repay me somehow.

So how do you give value to your audience? Only you can answer that.

Each audience defines value differently. So it’s important you do your homework to find out what your specific audience responds to and appreciates.

Then give them massive amounts of that value.

This part of the RVL Formula is the most important part and what you should focus most of your efforts on. You should post more Value than Results or Lifestyle.

Lifestyle

The last part of the RVL Formula is Lifestyle.

When we say lifestyle, we’re not talking about sitting on a beach wearing sunglasses and a bathing suit.

Lifestyle is all about sharing your life with your audience. Let them in a little. Share what you do for fun, what you enjoy, how you live your life.

For example, you could share a photo of you having a good time at a restaurant with family or friends and explain how hard you’ve worked on your business and how great it feels to relax a little.

Anything to let them see how you’re living your life works, but be sure to keep things positive. You want to show your audience the lifestyle they want to have.

Also, you want your audience to know, like, and trust you. They can only do that if you let them get to know you.

So share some of your life with them.

Conclusion

Using the RVL Formula is a sure way to connect at a much deeper level with your audience. It’s a proven formula that helps you build trust, build relationships, and get loyal customers.

The RVL Formula – Results, Value, and Lifestyle – is the silver bullet to help you become much more successful at social media marketing.

Kaizen Sigma, LLC

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