Categories: SEO

Increase Conversions and Web Traffic with Google Search Console

Are you a trying to find Google Search Console tools for beginners as an alternative to increase web traffic?

Or are you an advanced user looking for tips on how Google Search Console can help you increase conversion and click-through rates?

This is the article you are looking for! We will discuss Google Search Console tools for beginners and advanced users in the following order:

A definition of Google Search Console
Why you should use Google Search Console
Search Analytics Report
Crawl Errors Report
Use Fetch as Google
How to improve titles and meta descriptions
How to optimize keywords for mobile devices
How to analyze click-through rates
How to understand performance variability

But first, what is Google Search Console?

Google Search Console: What It Is

Google Search Console, which we will call GSC from now on, is a powerful free tool offered by Google.

GSC used to be called Google Webmaster Tools, and that’s exactly what it is: it is a tool for webmasters and mastering the web performance of your site.

This is Google’s definition of GSC:

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

GSC is one of the many free tools that Google offers for monitoring and optimizing web traffic.

You have most likely heard about Google Analytics. Well, GSC is not as popular as Analytics, but it is much more powerful — and more useful when used correctly.

Google’s algorithms are usually seen as rather mysterious. To be among the first results of a Google search, it is necessary to combine different SEO methods, such as keywords, backlinks… and the knowledge you can get from GSC.

How can GSC help your website’s ranking?

Action: Watch this 1-minute video about Google Search Console tools for beginners.

Why You Should Use Google Search Console

According to Google, there are two main reasons to use GSC: to monitor your site’s performance in Google Search results, and to discover how Google Search sees your site.

In fact, here’s how Google answers the question ‘Why use Search Console?’:

Monitor your site’s performance in Google Search results:

Make sure that Google can access your content
Submit new content for crawling and remove content you don’t want shown in search results
Create and monitor content that delivers visually engaging search results
Maintain your site with minimal disruption to search performance
Monitor and resolve malware or spam issues so your site stays clean

Discover how Google Search—and the world—sees your site:

Which queries caused your site to appear in search results?
Did some queries result in more traffic to your site than others?
Are your product prices, company contact info, or events highlighted in rich search results?
Which sites are linking to your website?
Is your mobile site performing well for visitors searching on mobile?

GSC can give you insight into how your website and its content is performing on Google Search, and it also provides the tools for you to improve your results.

Action: Add and verify your website on Google Search Console.

Google Search Console Tools for Beginners

GSC offers several tools that can be used to improve web traffic and increase conversions. Let’s have a look at the three most important Google Search Console tools for beginners.

Search Analytics Report

The Search Analytics Report is Google’s search equivalent to Google Analytics. It allows you to see how often your site appears in Google search results.

GSC Search Analytics Report is extremely versatile and includes several filters that let you have a pretty clear idea of who is finding your website.

You can filter your results by keywords, dates, and devices. You can also see your click-through rates and how they vary over time.

The Search Analytics Report is the first tool you should try. Once you add GSC, visit the Search Analytics Report to see how your website is doing.

Action: Visit the GSC Search Analytics Report

Crawl Errors Report

Google’s Crawl Errors Report is a tool for understanding why some URLs in your website don’t show up on Google searches.

When was the last time you checked to see if every single website was showing up in the results? With Crawl Errors Report, there’s no need to do it yourself.

Crawl Errors Report has two sections: site errors and URL errors.

Site errors report errors that didn’t allow Google to access your entire website. URL errors refer to specific URLs that had errors listed in those particular pages.

If you don’t want to miss out on any web traffic, you should access the GSC Crawl Errors Report from time to time and check if everything is okay.

Action: Visit the GSC Crawl Errors Report

Use Fetch as Google

Fetch as Google is another extremely useful tool from GSC. It allows you to test how Google renders a URL on your website.

Basically, Fetch as Google gives you an insight into how Google accesses a certain page on your site. Is there any content or resource that is blocked from Google?

Fetch as Google is extremely useful when it comes to debugging rendering issues on your site.

Did the Crawl Errors Report indicate any errors on your site? Then you should use Fetch as Google to understand what is going on.

Action: Visit the GSC Fetch

Google Search Console Tools to Get Higher Rankings

We presented the most important Google Search Console tools for beginners and advanced users. How can you apply them to improve your web traffic and get more conversions?

Improve Titles and Meta Descriptions

Titles and meta descriptions are extremely important.

Unlike traditional advertisement, Google searches don’t give you too much freedom when it comes to creating attractive content. All you have is plain text, and you should do your best to engage users to click on your website and not on your competitors.

Keep your titles and meta descriptions short yet informative. You want to let people know what your content is about.

However, don’t forget about SEO. Use the GSC Search Analytics Report to understand how your website is ranking for your desired keywords.

Action: Use the Search Analytics Report to find out how your website is ranking for different keywords and write down the ones you would like to improve.

Optimize for Mobile Keywords

Did you know that most of the web traffic comes from mobile devices? People don’t search for the same words on a laptop and on a smartphone.

Thanks to the Search Analytics Report, you can identify which keywords people are using to find your website. Then you can put some serious effort into those keywords.

Using mobile SEO isn’t completely necessary, but it is highly recommended. If you’re not happy with your current results, focusing on mobile web traffic could be the right solution.

Action: Use the Search Analytics Report to find the keywords that users search to find your website from mobile devices.

Study Your Click-Through Rates

Search engine success is divided into 2 categories: first, your website’s ranking; second, your click-through rates.

There’s no point in being the top result for hundreds of keywords if no one is clicking on your website.

Thanks to the GSC Search Analytics Report, you can solve this problem. All you need to do is study your click-through rates for different keywords.

What do you see? What are your conclusions?

You should try to find keywords with high rankings – many impressions – but a low click-through rate. Why?

Because those pages need to be improved. You need to modify your title and meta description and optimize the content for mobile devices. Or maybe there’s something else.

Sometimes the low click-through rates are due to errors in your website. To check for those, use the Crawl Errors Report. If you find any errors, use Fetch as Google to solve them.

Action: Use the Search Analytics Report to find keywords with low click-through rates, and Crawl Errors Report to check for any errors.

Google Search Console Tools to Understand Your Performance Variability

We explained the essential Google Search Console tools for beginners and advanced users, and how you can use them to improve your web traffic and conversions.

Now it’s your turn to experiment with the Search Analytics Report, Crawl Errors Report and Using Fetch to get the results you’re looking for.

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