Your landing page is an essential cog within your conversion funnel. Hopefully, you have already read a few articles on how to craft a solid landing page. Maybe you have performed some A/B testing on the pages you have created. If you are less than satisfied with the results, landing page builder software can help. Keep reading to discover the most essential tools for the job.
Unbounce is a landing page tool that converts visitors to your landing pages. Without this tool, landing page visitors may bounce rather than be converted. Its beauty is in its simplicity. This essential tool has a “drag and drop” function. All you have to do is select elements, such as forms, images and text boxes, from the side menus. Then, drag them into the section of the landing page you think they will work best.
LeadPages may be the most well-known landing page creators. If you follow a blog, there is a good chance that the owner of the blog uses LeadPages. The basic plan offered is similar in price to that of Unbounce. However, all you get is a landing page creator. You have to pay for a higher-tier plan to get access to advanced content building features like A/B testing.
One of the best things LeadPages has going for it is its massive selection of templates. You can even sort them by conversion rate so the most effective template for your industry is used. It is important to remember, however, that you have to pay for each template you use and the success of the template is based on past results. These results are not indicative of your specific future success.
Launchrock is different than Unbounce and LeadPages in that it is primarily used to create landing pages that are “coming soon”. This tool is ideal if you are a startup that is not quite ready to launch or a business that wants to gauge interest in a particular product. To use this tool, simply pick a theme and edit your message.
Hello Bar is a thin bar that displays a message along the top of your site and is completely unobtrusive to your blog. You probably want it to link to your landing page so anyone who visits any of your web pages can easily find your landing page. However, you can also use it to offer a discount to a product or service on your sales landing page. This saves you the time and effort of editing the copy on that page.
It is more of a direct opt-in lead generation tool rather than a tool to help you build a landing page, but it is just as important for improving your conversion rates.
Once you have built your landing page, use 5 Second Test to get feedback from real people to see if the message and offer of your landing page is quickly obvious and understandable. A registered user of 5 Second Test will be informed that they are about to be tested and need to look at the interface for five seconds, remembering as much as they can.
Once the user has viewed your landing page for five seconds, she will answer questions that you create. For example, you may want to ask what was the most prominent element on the page. The user viewing your page may not be your primary buyer persona, but the feedback will definitely help to make sure you are on the right track.
You need an effective landing page to convert visitors to your site into paying customers. But you don’t have to build a landing page alone. You need a premier digital marketing agency to help you. Contact Kaizen Sigma today to learn how we can help you build an effective landing page so you can generate high-quality leads and convert them into paying customers. We use the most effective landing page builder tools to ensure that visitors to your website do not bounce.
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