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The Anatomy of a Great Digital Marketing Company

Hiring a great digital marketing company is not an easy task. There are a plethora of companies out there claiming to be the best. But which skill sets do you really need a great digital marketing agency to nail? Keep reading to find out.

What Is Digital Marketing?

Are you unsure what digital marketing is? If so, you are not alone. Digital marketing is targeted, data-driven marketing to customers and potential customers online. Digital marketing channels and services include:

Social media
Content management
Analytics
Business and marketing strategy
Mobile marketing
Copywriting
Design
Digital publishing

Digital marketing campaigns include media, such as audio, copy and video. It takes a team of several types of people to make digital marketing a well-oiled machine.

The Dream Team of a Great Digital Marketing Company

Creativity

Customers do not respond to the same spiels they have heard for years as to why they need to buy a product. A creative digital marketer will get your brand’s message across while focusing on reaching your primary buyer persona. This includes everything from social media management and the ads displayed online to the copy and images on your site.

They will come to understand your visitor’s intent and use that understanding to convince them to become paying customers. This is accomplished by increasing awareness of your brand, planning and implementing creative advertising campaigns and creating new, innovative concepts based on careful data analysis.

Relationship Builder

With the rise of social media and online interactions, relationship building is more important than it ever has been. These key people often have a massive network of industry contacts at their disposal. Other times, they are industry influencers with huge social media followings.

Relationship builders have an aptitude for planning events, networking and inbound marketing. They often have an inherent charm that they can use to cultivate and nurture useful contacts. Since they are naturally helpful and likeable, they are extremely effective social media managers. These people are crucial for building critical relationships between your company and customers, protect the public reputation of your brand and increasing the reach and visibility of your brand.

The Analyzer

Some digital marketers are naturally analytical. This is a type of person that your team cannot lack. They have a measured approach to strategy implementation and are excellent decision makers because their decisions are based in facts. They serve the role of understanding and interpreting data and communicating the bottom line to the rest of the team. They have strong problem-solving skills and are instrumental in devising effective strategies and budgeting accurately.

The analyzer of the team requires well-presented data, facts and statistics on effective lead generation strategies that will positively affect the bottom line. They set realistic goals, generate leads effective, track your return on investment and measure and monitor progress to make sure you are on track to hit your realistic goals.

The Strategist

Data analysis is great, but then you have to put a plan in place. Strategists are exceptionally organized and make fantastic leaders and project managers. They have an innate ability to seamlessly guide a project from an idea on a whiteboard through its completion.

This type of person loves to develop creative, measurable campaigns with the rest of the team’s input. They work especially well with analytical marketers to help them keep their budget in check and manage expectations. Most of them are excellent communicators and present ideas very well. They are essential for planning and directing marketing strategy, accomplishing the task at hand, setting realistic goals and budgets, managing people and projects and problem solving.

Contact Kaizen Sigma Today

Are you ready to work with an affordable, professional digital marketing company to help you generate more leads and increase your customer base? If you are, contact the experts here at Kaizen Sigma today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.