Categories: AdvertisingBeginner BasicsSocial Media Marketing

The Evolution of Digital Marketing Agency In Los Angeles

If you’re looking for a digital marketing agency in Los Angeles, the market is changing fast. Digital marketing is a fast-evolving field, and over the last thirty years these firms have grown from small businesses developing a new field to powerhouses driving advertising trends in one of the world’s largest markets. Technology has made leaps, and the marketing industry has risen to the challenge.

Much like the sales industry evolved to the addition of the telephone and the television, the era of digital marketing has maintained the same approach to customer appeal but adapted it to a new format. When personal computers became available, it became possible to deliver customized and detailed information to homes without relying on traditional timed advertising. The era of digital marketing has allowed digital marketing firms to customize their advertising more than ever.

It can be tricky for even the most effective small business to keep up with the fast-changing world of digital marketing, so the services of a full-service digital marketing agency in Los Angeles can be a good investment for an ambitious small business in this competitive market. Kaizen Sigma LLC is one of the thought leaders in the field, and we’re taking on new clients who want an edge in the world of online marketing. Let us take you back through the history of digital marketing in Los Angeles.

The Evolution of the Digital Marketing Agency in Los Angeles

The Internet Era

The beginning of the digital marketing field came when the internet went from being a technological tool to being a major part of how the world communicates. As it was adopted into everyday life and computers went from being glorified typewriters to portals to the world, advertisers began finding ways to take advantage. The 1994 release of the first mass-market internet browser, Netscape, more than quadrupled the users of the internet.

The next two game-changers were the arrivals of popular search engines like Yahoo and Google, and the debut of e-commerce powerhouses Amazon and eBay. This period from 1994 to 1997 was when digital marketers figured out how to use early SEO techniques like keyword stuffing. Most of the early marketing companies like Razorfish pioneered the field but faded away when the marketing evolved.

The Social Media Era

The next big development in online marketing was the launch of social media titans Facebook and Twitter. This personalized the internet, making it easier for people around the world to communicate and celebrities and “normal people” to interact. Digital marketing had already taken a leap with email marketing, but social media personalized the field like never before.

This was also the era when “Big data” became a player in digital marketing. By analyzing people’s postings on social media, advertising firms could target ads to their field of interest. As Big Tech companies like Google and Amazon fused search engines, social media, and ecommerce, a picture emerged of each potential customer’s profile.

The Smartphone Era

The next big sea change in digital marketing happened with the shift from desktop computing to portable smartphones and tablets. The smaller screen sizes led advertisers to focus on visual content that was easier to follow, and image-based apps like Instagram and Snapchat became dominant forces in digital marketing.

Smartphone ownership is at 76% in the United States, and most have full internet access thanks to 4G service. This has led digital marketers to concentrate on bite-sized content that can be accessed on the go. Smartphones allow instant and near-constant access to customers, and the world of digital marketing has changed with it.

Be Ready for the Next Evolution

Whether you have a successful online business or are just starting out, being up to date with the current evolution of digital marketing world is essential for success. If you want to be ready for the next evolution, a partnership with a top digital marketing agency can help. Contact Kaizen Sigma LLC to schedule a free digital strategy call today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.