Perhaps you’ve heard of solo ads and wondered what exactly they are and if they’re worth your time and money.
That’s a valid question that many people in the online world have.
In this article, I’m going to share with you all the ins and outs of solo ads and where to hire the best vendors.
Solo ads are a form of email marketing, or email advertising, where you leverage someone else’s large email list by paying them a predetermined fee per click, per open, or per sale.
By using them, you build your own email list to market to again and again.
Most solo ads vendors charge per click. For example, if a vendor charged $1.00 per click and you wanted 100 clicks, you’d pay him or her $100. Then the vendor would email your offer to their list until it got 100 clicks.
Many solo ads vendors over-deliver, so you might get 120 clicks instead of 100. They do this with the hope that you become a loyal purchaser of theirs.
Many people ask if solo ads are worth it. There are stories of people spending hundreds of dollars on them and not making many sales. Because of this, many online marketers shy away from using them in their businesses.
You need to understand the purpose of solo ads in order to resolve any doubts you have about using them.
Their purpose is to build a quality email list that you can market to over and over again to eventually make sales.
Many solo ads won’t give you sales the first time around. But that’s because those leads don’t know you. You have to warm them up by sending several emails before you start seeing results.
Though immediate results and sales can occur on occasion, expecting them with a cold audience only leads to disappointment and distrust in using them.
Solo ads are worth it if you understand their purpose and if you buy them from the right people.
One way to get great results with solo ads is by finding and using reputable vendors.
The operative word here is reputable. Many vendors heavily rely on their reputation to get more sales.
You’ll see them posting on social media what kind of results different clients got from them to build up their reputation and establish an authority in the solo ads industry.
There are a few ways to find good solo ads vendors. One way is through Facebook groups. People will post their recommendations for good vendors in their group or in other groups.
There is also great value in trying a few vendors out by paying the minimal cost to see what kind of results you get immediately as well as over time through your email sequence. You should be doing this no matter where you find a provider.
Another way to find good vendors is by going on a solo ads marketplace, like Udimi. These marketplaces show the overall statistics for different vendors to help you decide if they are a good fit for you to work with.
Udimi is probably the most well-known solo ads marketplace for buyers and sellers. On Udimi, you can buy solo ads (or sell them if you’re a vendor), see the vendor’s reviews and see the results they’ve gotten for their clients.
There are a few things to look for when choosing a vendor or provider on Udimi.
First, when looking at the seller’s profile on Udimi, look at the rating filter. The rating filter will tell you the positive and negative reviews the seller has received.
Next, you want to look at the percentage of ratings where buyers report sales. The higher the better. The more sales buyers get from using their solo ads, the better chance you’ll have of making sales as well.
At least a 20% score or better is a good indication they may be worth trying out.
Another thing to look for on their Udimi profile is how many repeat customers. Repeat customers mean the provider is worth going back to and that their customers are happy with the results they get.
Udimi is a great pool of vendors to choose from and with all the stats, it makes the choice easy for you.
It’s been said that any business without an email list is not a business.
So, whether you’re a newbie or a seasoned online marketer, solo ads are a great, cost-effective way to grow your email list and your business.
Start small, scale when you find great providers, and stick with it. You’ll then have a quality email list to market to and bring in commissions for years to come.
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