Categories: Advertising

What Is Clickfunnels and How Can It Transform My Business?

Digital marketing is changing all the time and one of the most exciting new developments is ClickFunnels, an innovative sales software that helps you build smart sales funnels and host them online. A sales funnel or a purchasing funnel is a fundamental concept in marketing. A typical sales funnel is a process by which you as a salesman guide a customer from awareness of your product, to interest, and eventually to a final sale. Sales tactics are different online than they are in face-to-face sales and using a smart sales funnel building services like ClickFunnels can be a key to significantly boosting your business.

What Is ClickFunnels?

In many respects, ClickFunnels is a website builder like WordPress. Users log in and conveniently construct drag-and-drop web pages. These pages are accessible online, and the administrators pay a yearly fee to maintain the service. But where WordPress is for content-based web pages, ClickFunnels is designed to make sales funnels. Your ClickFunnels page can be integrated with Stripe so that you can receive payments directly to your bank account.

The problem with most web pages from a commerce perspective is that the landing pages have too many options for the visitor to consider. A sales funnel specific web page guides all visitors through a sequence of sales options to improve the likelihood of creating sales. A sales funnel web page places sales front and center and effectively guides visitors to the purchasing pages they are most likely to engage. The ClickFunnels sales funnel can work in the following way:

Landing page with giveaway listing
Initial sales offer with an up sale option
Larger product sales offer with a down sale option
Thank you page

Landing Page

The landing page is the first page a visitor sees when he or she comes to your web page. Most web pages have landing pages with multiple links and drop-down menus. A sales funnel web page will only have one option. Perhaps the option is a giveaway listing where the visitor has to type in his or her email to move on to the next page. This represents the first capture of the page and allows the page administrator to store the email for future use in other marketing campaigns. After the email has been entered, the visitor is taken to the first pitch page.

First Pitch Page

The first pitch page will have an inexpensive item or service for sale. The first pitch will also have an ad on option. If you were doing a sales funnel for a quick lube station, perhaps you could offer an oil change card at a discount with a premium service upgrade. The concept of this page is to entice the visitor to enter his or her payment information. and to accept a sale upgrade.

Larger Product Pitch

After the customer has agreed to the first pitch, he or she is taken to the sales pitch for a larger value item. This page also introduces the concept of the down sale. If the visitor elects not to purchase the main item, he or she is taken to a smaller value item. All the sales subsequent to the first sale are pitched as add-ons so that the user does not have to continue to enter his or her payment information. Single click sale options greatly improve sale probability.

Thank You Page

The thank you page congratulates the customer on his or her purchase. This page is an ideal opportunity to send the user to another click funnel page and begin the sales process again.

How Can ClickFunnels Transform My Business?

What is ClickFunnels going to do to transform your business? ClickFunnels allows you to create a smart, online sales funnel that helps you maximize the return you get from advertising. Digital marketing agencies help you drive traffic to your web page. ClickFunnels helps you take the traffic you receive and maximize the sales potential. By shifting your web page to a sales funnel model, you’ll have the power to better control the behavior of your visitors and the results will be higher sales and greater profitability.

Disclosure: Kaizen Sigma is an independent ClickFunnels Affiliate, not an employee. Our agency receives referral payments from ClickFunnels. The opinions expressed here are our own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.