Categories: Advertising

What the Heck Is a Sales Funnel Builder?

When it comes to driving sales for your business, you need to have the right tools. The internet has opened up many different options for you to choose from, and one of those is creating a sales funnel. If you aren’t sure what a sales funnel builder is, read on.

What Is a Sales Funnel Builder?

The easiest way to think about a sales funnel builder to actually envision a funnel. These items are wide at the tip and then taper down at the bottom. The role of a funnel is to take a lot of something from one container and put it into another container. In your case, it will be taking a lot of people from all over the world and bringing them to your business.

Funnel Stages

The wide part of the filter at the top is there to catch as many customers as possible from wherever they’re living. Think of the top part of your filter as awareness. Once people are aware of your company, they will move farther down the filter if they are interested in what you have to say. This next stage of the filter can be looked at as interest.

After learning more about your company and your products, if people are still around they will then move to the decision phase, which is where they’ll decide if they want to buy your product or service. If they do, they will move to the smallest part of the funnel, the action phase, and then they will become a customer and be put into your “container.”

How Does the Funnel Work?

The funnel idea is a simple one, but getting customers into the funnel can be a challenge. To accomplish this task, you have to send them information about who you are and what you’re offering. This can be done in many ways, including through emails. When this is part of your sales funnel builder, you can automate the process so that it moves the customers through the filter without you doing much except providing the content.

Stage 1: Awareness

In this stage, you are attracting attention. You are letting customers know that you exist and what you can offer them. You have to do it in a way that’s engaging and attention-grabbing. Whether you accomplish this through email or other online mediums such as Facebook Advertising, make sure you are getting your message across loud and clear.

Stage 2: Interest

No matter how hard you try, you won’t be able to attract everyone in the awareness stage. However, if you do it right, you should be able to move some customers to this stage. At this point, you still need to offer your customers something of value, including more information or maybe even coupons or savings on your products.

Stage 3: Decision

To aid your customers in making their decision about your product and your offer, you need to put a time limit on it. If they think they have all the time in the world to make a decision, they will put it off. If you give them incentive to make a quick decision, some of them will jump at the chance, and then they will move into the final stage.

Stage 4: Action

At this stage, the customers will take you up on your offer and purchase your products. You can also use this opportunity to let them know about any other products you offer that they might be interested in. This could lead to more sales and a customer who is loyal for life.

Finding the Right Sales Funnel Builder

Creating a sales funnel builder for your company and attracting customers can be a time-consuming and challenging process. If you need help with this step, call Kaizen Sigma and get started building a sales funnel that will make a difference to your bottom line.

Kaizen Sigma, LLC

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