Categories: AdvertisingBeginner BasicsBusiness PracticesSocial Media Marketing

Where Will Lead Generation Be 9 Years From Now?

Sales professionals and marketers have been using lead generation for years to boost their sales. However, thanks to rapidly advancing technology, the future of this technique is in question. What does the future hold for generating leads? Keep reading to find out.

The Future of Lead Generation

Artificial intelligence is already an integral part of lead generation. In fact, research has shown that incorporating artificial intelligence into your strategy for generating leads results in a 58% increase in revenue, improve traffic and engagement by 54%, increase your sales close rate by 59%, and a 52% improvement in lead conversion. Let’s look at how your businesses will implement AI effectively in the future.

Identify and Nurture Leads

The customers who visit your site and make their final purchase immediately is few and far between. They often take a lot of coaxing before they are comfortable enough in their decision to close the deal. To nurture your leads, they should be engaged with follow-up e-mails or texts, freebies such as discount coupons, and other types of engagement.

Today, people are very receptive to artificial intelligence. Research demonstrated that 59% of Americans would be willing to receive coupons and offers through a chatbot. Furthermore, the average retention rate of app users after a month was 20 to 40%, while the retention rate was 40 to 60% for apps using a chatbot.

Automated ChatBots

Research has shown that unsuccessful sales calls last, on average, three minutes and 14 seconds. On the other hand, it takes five minutes and 50 seconds to close the deal. Not only is selling to strangers for hours daily frustrating, but most companies do not have a large enough sales team to spend that much time on each of their leads.

Automated chatbots can have conversations with several people at once, providing a wealth of information and answering frequently asked questions. This means your prospective customers do not have to wait for a sales rep to finish her six-minute long sales pitch to answer a simple query. This improves customer satisfaction and makes your sales team’s jobs easier.

Faster Customer Support

In the future, more customer support than ever will be automated by artificial intelligence. Call centers are quickly becoming a thing of the past due to cost and inefficiencies. Research has even shown that customers prefer chatting over talking on the phone.

Using automated chatbots rather than a call center to provide customer support will save your business money and gain you the trust and satisfaction of your current customers. This leads to free word-of-mouth advertising and referrals to your business.

The best part is, each of these tools is simple and easy to implement. With artificial intelligence tracking your website usage in real-time, you can convert site visitors to leads and close deals much faster than you could without AI.

Indispensable Tools

HubSpot

HubSpot is one of the most crucial digital marketing tools. It is a one-stop-shop for customer success, sales, and marketing and comes with a free customer relationship management system, as well.

Aeroleads

Aeroleads is a next generation, highly intelligent data mining tool. It helps you generate leads from such sites as CrunchBase, LinkedIn, Google, and Yahoo. After this tool’s Google Chrome extension is added, the software will generate a list of leads that match your pre-set requirements. It integrates with everything from MailChimp and HubSpot to Salesforce, Zapier, Insightly, and Pipedrive.

Schedule Your Initial Consultation Today

The future of marketing is here, and it includes artificial intelligence. The question now becomes how best to integrate the most cutting-edge technology into your marketing strategies. For more information on the future of lead generation, contact Kaizen Sigma today to schedule your initial consultation.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.