Categories: Advertising

Why You Should Focus on Improving Facebook Ads

Facebook is one of the largest social media platforms on the planet, and it’s especially important for digital marketing because it cuts across demographics. While Instagram skews young and Twitter favors influencers, Facebook is dominated by potential customers of all ages – meaning Facebook ads can reach anyone if targeted effectively.

Top companies swear by Facebook advertising, but many small companies have been burned and walked away after failing to get the results they wanted. These struggling campaigns may have been undone by a simple lack of best practices that make any Facebook ad campaign stand out. Whether you are a new company or a major brand looking to expand, Facebook ads can give you an edge in this crowded market.

If you want to optimize your Facebook ad campaign, a full-service digital marketing firm can help. Here at Kaizen Sigma LLC, we’re taking on new clients and are ready to develop a Facebook marketing approach that precisely targets your customer base. Read on to discover the key reasons to focus on improving your Facebook advertising.

Why You Should Focus on Improving Facebook Ads

1. More Bang for Your Buck

Facebook is the most affordable platform for advertising of all the social media platforms. You can set your budget at the start of the campaign, and Facebook will give you the most effective ad campaign possible based on your price range and desired market. The higher your budget, the bigger your audience, but even a high-roller Facebook ad campaign will be cheap compared to a print or TV ad blitz.

2. Your Customer Base Is on Facebook

Whatever your audience, you can bet they’re on Facebook. With over two billion accounts and 1.5 billion using the platform regularly, there’s no other platform that offers this level of access. The average active Facebook user spends forty minutes a day on the platform, so there’s no better opportunity to expose people to your product.

3. Facebook Data Equals Better Targeting

Facebook regularly collects data from its users including age, gender, location, employment, marital status, and interests. You can use these factors to filter people into groups of likely customers. Rather than releasing a mass ad blitz at everyone on the platform, Facebook advertising targets those most likely to be interested in your product.

4. Facebook Ad Manager Is Easy to Use

Facebook Ad Manager is a one-stop solution for ad design that even a first-time advertiser can use. It guides you through the design process, helps you define your audience, and lets you set your budget and the length of the campaign. It’s highly customizable with multiple formats, platforms, and metrics for payment.

5. You Choose How You Pay

Most Facebook ad campaigns are pay-per-click models like most online odds. However, Facebook stands apart for offering alternate methods including pay-per-impression, pay-per-like, and pay-per-action for campaigns with different purposes.

6. In-House Analytics

If you’re running your own ad campaign across the internet, you must invest in data analysis software to track your progress. Facebook cuts out that middleman by providing you with detailed data about the impressions, reach, and click-throughs your ads get. The real-time metrics allow you to change a struggling campaign mid-stream.

7. Facebook Offers Video Ads

The most successful ads on Facebook are automatically-playing videos. These grab the attention of users as they scroll because the sudden movement stands out. Once a viewer stops to check the video for a few seconds, that’s an extra opportunity to grab their attention and sell them on your product.

Facebook – Your One-Stop Shop for Brand Awareness

Facebook’s advertising system lets even the smallest businesses get a foot in the door, and top companies find it one of the most lucrative sites for sales. If you’re ready to take your Facebook ad campaign to the next level, a full-service digital marketing firm can help. Contact Kaizen Sigma LLC to schedule a free strategy call today.

Kaizen Sigma, LLC

Growing your brand with expert digital marketing strategies. Your target audience needs to know, find, trust, and advocate for your brand. We convert them into loyal followers. Are you looking for ways to boost your traffic, enhance your brand awareness, or increase sales? Your business may be struggling because: • You don’t know how to produce relevant, high-quality content that your readers love. • Your content isn’t attention worthy. • Your brand message isn’t cohesive. • You have no idea how to build a loyal audience. • Your website isn’t converting visitors into buyers. How we drive results We use proven digital marketing tactics to help brands achieve more. Whether you’re marketing a product or wish to monetize your social media audience, we can assist you. STEP 1 Magnetic content marketing We offer more than execution. We create purposeful content to attract prospects to your brand. Our content delivers your brand message to your ideal buyer, converting them into paying customers. The result? You’ll witness six times higher conversion rates, become a leader in your sector, and achieve a loyal audience that your competitors only dream about. STEP 2 Strategic social media management Educate, inform and entertain your audience with irresistible social media content. We build trust with your audience, creating a meaningful relationship to ensure high engagement and reach. We help make your content go viral via the power of sharing, increasing your brand presence. STEP 3 Successful advertising campaigns We deliver consistent A/B testing to generate a high ROI. Our advertising campaigns effectively convert readers into prospects, growing sales and your business. STEP 4 Full production video and imagery Our outstanding image and video content significantly boosts conversions and sales by building trust with your audience, and engaging them for longer. The average attention span is just 8 seconds long. With imagery and video content, you can deliver concise information to engage your audience and solidify your brand messaging. Why work with us? We take care of the hard work, so you don’t need to. Our hands-on approach elevates your digital marketing, ensuring you’re ahead of the game. We’re passionate about improving your business, continuously pushing for the best ROI. Every business has the power to evolve. Using proven digital marketing tactics and streamlined processes, we drive your business forward, improving traffic, sales, and brand presence. Many businesses lose money quickly Digital marketing works. But, using the wrong strategies for your business is costly. Why waste money implementing useless tactics. We can turn your business into a profit generating machine without any stress. It’s the easy way to generate results. We do the heavy lifting for you! By working with us, your brand will distribute highly valuable and relevant content which resonates with your clearly defined audience: • Launch a successful YouTube channel, achieving millions of organic views • Start and maintain a podcast that establishes yourself as an authority within your niche • Grow your social media following like a pro. Deliver engaging content to build a deeper connection with your audience so they keep coming back for more! • Enhance your brand presence by utilizing new platforms. Your audience will want to know more and more about you. • Convert prospects into loyal customers. Ker-ching!! • Build trust with your prospects. They won’t even acknowledge your competition.