Categories: SEO

Why your marketing team needs to use Ahrefs social tools and SEO platform

Website owners and marketing teams have their work cut out for them. With so many different tools, platforms, and even agencies on the market today, it is difficult to make the right decision that will suit your marketing needs.

During our discussion today, we will walk through the Ahrefs SEO platform and why Ahrefs is the best choice for your marketing team.

We’ll cover the following:

How important is SEO to online marketing, and what are the basics you need to know?
Learn why using a marketing tool is so important to your marketing efforts.
The basics of Ahrefs: where it came from, what it is, and what it does.
Ahrefs pros and cons.
Reviews of Ahrefs from professionals in the marketing field.
Why Ahrefs is better than their competitors.
Pricing/package options available.

There’s a lot to cover, so let’s get to it!

What is SEO and why should I care?

Chances are if you are reading this article, you already know the answer to that question, but let’s review to be certain. SEO stands for Search Engine Optimization. It is the process by which your website and online presence are ranked on Google, Yahoo, Bing, and other search engines. It is how people find your business, and it is basically how you earn more customers.

SEO has many different factors that comprise the entire system, and the world of SEO is ever changing. Keeping up with trends and best practices can be a little daunting, but here are the main things that you should remember.

SEO comes in two forms: organic and paid. Organic SEO is the way that a website is ranked based off of keywords, meta data, backlinks, website content… anything that is displayed on your site without costing you a penny. Paid SEO is the opposite. You are creating paid ads to place on websites that advertise your product. There are also options to purchase keywords with the major search engines, allowing your website to display at the top of Google, based on a customer’s keyword search.
Many factors increase your rankings on search engines. Good website content, backlinks from reputable websites, social media presence, and settings that happen during the set up and maintenance of your website.
SEO is not an easy skill to master. Search engines are constantly changing the way they crawl websites and the formula that they use to rank sites varies based on the factors listed above.

The SEO pyramid created by SEO Moz is a wonderful way to visualize the importance of each factor we discussed above. The fact is this: having a great SEO plan can make or break an online business, and this is why hiring a professional can be the best thing for your marketing team.

Why do I need a marketing tool to help manage my SEO?

Like we discussed above SEO is not something that one person can master. Many areas of SEO are a mystery even to the professionals in the field since search engines do not want to share their ranking formulas with the masses.

However, marketing platforms are created to make the life of businesses owners and their marketing teams easier.

Experts in the world of SEO dedicate their time and energy to learning everything that makes an SEO campaign successful. Through research, passion, and a little bit of trial and error, SEO agencies have created many different tools to assist business owners, making their online businesses as successful as possible.

SEO tools take away some of the guesswork and manual processes of creating a successful campaign.

Many tools include ways to manage your social media sites, allowing you to post to all platforms from one central dashboard. Tools also include analytic tracking, keyword analysis, and ways to track what sites are linking back to your website – and how they’re impacting your SEO rankings.

Compiling all of this information can be challenging, which is where an SEO tool comes in handy. The data is at your finger tips with just the push of a button. Reports are typically generated at your request, and some tools will even run comparisons of your site against others within your niche market.

To become successful in the online marketplace, an SEO tool is mandatory.

What is Ahrefs?

Ahrefs is an SEO tool that provides analysis of a website’s SEO results. It consistently changes to stay up with the latest trends of the SEO world, and their main focus is on two areas – backlinks and data.

Ahrefs began in 2011 when they launched version one of their Site Explorer. This tool shook up the SEO world by providing a huge advantage to users by focusing on analyzing backlinks – something that had not been previously focused on in depth within other SEO tools.

But that’s not all Ahrefs does. It has turned into more than just a backlink tool and into more of a big data tracker. Take a look at Ahrefs’ core data numbers:

This is telling is that in every 24 hour period, the Ahrefs website crawlers visit over 6 billion pages and indexes every 15 – 30 minutes. It’s that kind of work that makes Ahrefs the second fastest web crawler, only losing out go Google!

What does this mean for their users? It means that Ahrefs’ crawler is the best of the best, and Ahrefs users are getting the most up to date data imaginable, allowing them to tailor, and change, their marketing plans with little notice.

More than just a backline tracker!

Ahrefs started out as a backlink tracker but has now grown into much more than that. Ahrefs has morphed into a robust SEO tool with many different options to monitor your website and your business’ SEO results. Ahrefs offers:

Site explorer
Keyword explorer and generator
Content explorer
Rank tracker
Site audit
Domain comparison
SERP checkers
And much more!

Each tool is designed to make the lives of marketing teams easier by providing big data in one dashboard.

What does each tool do?

Ahrefs takes SEO data and simplifies it, but what tools are right for the needs of you and your team? Let’s learn more about what each tool does!

Site Explorer: the Ahrefs Site Explorer is actually three different tools combined into one interface. Site Explorer includes Organic traffic research, Backlink checker, and Paid traffic research. With this tool you can track competitor’s keywords and discover what words bring in the highest traffic from a customer search.

Site Explorer also includes research on competitors paid search campaigns, and the Ahrefs infamous backlink tracker, allowing you to see what websites are linking to your competitors.

Keyword Explorer: Ahrefs has one of the most competitive keyword research tools on the market. Keyword Explorer has an entire database of over 3 billion keywords, and recommends great keyword ideas to keep your content fresh and competitive. Over 100 countries are supported by Ahrefs keyword databases to ensure that data is complied not just for US keywords, but other countries as well.
Content Explorer: This tool is perfect for writers and content marketers. Any website or keyword that is entered into the tool will create a list of most popular articles from social sites like Twitter, Facebook, and Pinterest. In addition to the social aspect, Content Explorer displays how many views are generated on each article, and what website domains are linking directly to the article.
Rank Tracker: With Rank Tracker you get detailed reports emailed directly to your inbox. This report will detail your rankings against your competitors, broken down by search engine position, traffic amounts, SERP features, and much more.
Site Audit: an SEO site audit monitors and improves the SEO health of your website. As we discussed previously search engines use over 200 different factors in deciding how to rank your website on a search engine. Many other SEO tools overlook large amounts of technical issues, not including them in audits of your websites. But Ahrefs crawls every inch of your site and runs a report on all aspects to help fix your overall website health and fix all potential problems.
Domain Comparison: This feature allows you to set up five different domains and compare backlink traffic side by side against your competitors.
SERP Checkers: Ahrefs runs a real time search results page giving you an accurate ranking score and detailed SEO stats. We dive deeper into your domains by helping you understand the difficulty ranking of different keywords against your competitors.

These are just a few of the tools that Ahrefs offers users, and there is more involved within each bullet point than we can write about in this article! To put it simply, Ahrefs is a large tool, incredibly robust and provides detailed information to help your marketing team make the right adjustments to marketing campaigns.

Is it too good to be true?

All of the positive things we’ve discussed about Ahrefs is 100% true. However, let’s give you the opposite side of the coin and talk about reviews from actual users.

Most users that utilize Ahrefs give it five out of five stars, but the one thing that continues to be a theme across reviews is the fact that Ahrefs is not for beginning SEO professionals. It is incredibly detailed, and the information can be a little overwhelming if you do not have a good foundation of SEO knowledge.

The other con of Ahrefs product is the price. Since it does have such a large offering, pricing for this particular tool is not cheap. However, for agencies that utilize the tool daily, it will pay for it self time and time again.

Pricing options for Ahrefs

When you’re looking at different options for Ahrefs, don’t get sticker shock. As we mentioned above, Ahrefs may not be the solution for small, individual users right away. Here is a breakdown of Ahrefs pricing.

Lite $99/month: This package gives you one user account, five campaigns, 500 tracked keywords every week, 10,000 page crawls each month, and 3 months of ongoing data retention. Content, site, and keywords explorer are also included at a minimized profile.
Standard $179/month: The standard package is the most popular plan for Ahrefs users. It includes 1 user account, 10 campaigns, 1,500 tracked keywords that are updated every 5 days. You also receive 500,000 page crawls per month and data retention of 3 months. Of course keyword, content, and site explorer tools are also part of the Standard package.

Advanced $399/month: While the Advanced plan is the highest costing package, it does offer several more things than the Lite and Standard plans. Perfect for agencies, the Advanced plan allows 3 users access to the Ahrefs dashboard, 25 tracked campaigns, 5.000 keywords tracked every 3 days. Your site is crawled 1.25 million times each month, and data is kept in your dashboard for up to 6 months.
Agency $999/month: This package is perfect for larger agencies allowing 5 users (and you can add more if needed!), 100 tracked campaigns, 10,000 tracked keywords that are updated every three days, 2.5 million page crawls each month, and a year worth of data for comparison against the competition.

While the cost of Ahrefs can be a little overwhelming at first, the package options are well worth investigating. You do receive a free 7 day trial when you sign up for any of the Ahrefs packages, giving you a week to try out the product to see if it is the best use of your marketing dollars.

Looking at the research from Matthew Woodward, it is obvious what Ahrefs can do for you if you are willing, and able to invest in the product!

In conclusion, Ahrefs is a great product!

While there are many different types of SEO tools on the market for you to choose from, Ahrefs is the best tool on the market today. The features that are offered within the tool provide agencies with information that many other agencies do not. Content tracking, keywords, backlinking, all with the ability to compare your results against competitors make it easy to plan out the most competitive marketing plan available for your needs!

Visit Ahrefs to learn more about the products and how to improve your SEO results today!

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